How do you make your blog D-I-Y? SEO without spending a dime |
There is no need for expensive advertising tools to perform SEO for your blog, and it shouldn't need to cost a fortune as well. The following is how you can perform it yourself, in seven simple steps.
As it gets closer to the time when the New Year hits its stride You're likely to go over budgets and costs and trying to determine the reasons you put aside so much money last year and what you'll cut back on expenses this year. You've been there and the experience is gruelling.
When you're looking for strategies to reduce costs, it's not uncommon to pinpoint strategies and tools you've been using that will cost you a lot of cash and work out how to get rid of them or move the tools you've been using into your own.
There is a reason why many marketers believe that having the services of an SEO (SEO) professional or tools to in their work in that field is necessary. But, let me tell you that you can effectively perform your own SEO without spending any money at all.
Are you blown away by the thought?
SEO plays an crucial element of the general strategy for marketing.
In reality, 61% of marketers' top priorities in their online marketing is to improve their SEO and expanding their organic reach. It's a bet with the growth of voice searches in popularity, that percent will continue to grow year over year.
Securing that your SEO is in sync with your website's SEO and boosting its organic web traffic will help you stand out among competitors in your space as well as will make you more visible to the people who are searches.
How do you DIY your SEO strategy
1. Create a keyword list
The first step of doing the initial step of implementing your SEO strategy by yourself is to determine your keywords via the research of search engines . It could be longer or shorter tails however, the essence is that it should include terms you wish your site to rank for, as well as terms that your target audience searches for relevant items in your field that you are an expert in on the web.
If you are a part of an agency that specializes in the design and promotion of products, it is suggested to begin with a plan that is as follows:
Agency for marketing
Design agency
Design and Marketing Company
Design of high-quality
Marketing strategy
The long-term keyword you choose could look something like this:
What steps are needed to implement a market strategy?
Best design techniques for email marketing
What are your marketing goals that you would like to meet?
Marketing strategies of various kinds to implement
These are only an example. What you'll want to identify are specialization areas and build from there.
I'd also consult with your sales staff to determine what questions prospects might be seeking out as well as what issues they require assistance with, since that will inform your list of keywords in addition.
Make sure to check your rankings to see if you can identify the terms to focus on Also, don't forget check your competitor's ranking as well. This will provide you with an idea of the keywords which are not being used to help you identify them, and take advantage of the benefits.
2. Establish or create pillar pages
Pillar pages are created to function as one stop-shop to research a particular topic, and they should tie into some of your key words. The pages tend to be longer, as they leave no scratch unturned, and cover as wide the ground as possible.
You either have these pages that need to be altered, or you need to create your pages. When you are creating or updating your pages, be sure to explore various topics related to the subject.
For instance, suppose that you're constructing a webpage that contains the words "marketing strategy".
Discuss the best way to put an action plan into the first place, what objectives the strategy can assist you to reach, and the many strategies and methods that are part of a strategy, and how to gauge the success of the strategy, and how you can implement the plan.
For every keyword or term you'd like to rank for it's recommended to set up a foundation page. This way, when you're using the word in your writing, you'll be able to create a hyperlink to the website at the base of the pillar. This can increase the content's chance to rank for the keyword or word.
3. Find duplicate content, broken links
If you've been writing blog posts at random, there's a good chance that you have numerous duplicate and outdated content out there, perhaps even broken websites. The issues you face must be addressed in order for your website to be highly ranked, as they will end up working against you.
Make a spreadsheet listing the keywords, along with blog posts that tie into that keyword in some manner. In the event that you have a lot of blog post content, you may have create subgroups of every keywords. See the image below for a better understanding of the idea.
It will also help you create a plan for your day so that you can better discern what blog posts have the greatest similarity with other blog posts.
Be sure to also make separate spreadsheets that contain the broken links you spot while doing this deep exploration to allow you to take them off and redirect these links.
4. Updates and redirects to the site.
Once you've finished creating your spreadsheet, review the same blog posts carefully. If there are any that are repetitive or repeating similar ideas, you can redirect those less well-thought out or old blog articles to newer websites that are more professional and high-quality.
This will reduce the competition for self-competing aspect of your content (yes it is possible that your content compete with itself in the search engine rankings) Also, make sure you are ranked on webpages for the correct keywords.
Also, this is a great occasion to refresh all blog posts that don't require redirection, however would benefit from more material or even a refreshing.
As you'll be maintaining your websites on the web You'll want to ensure that they contain pertinent keywords which are utilized on their content and provide latest information that is available.
5. Link to the pillar pages in content
After your blog has been cleared of duplicate content and is removed, along with broken links, now is the time to go through your blog pages to ensure the right ones are linking back to the pages that form your pillars. .
Begin by reviewing your subgroupings, as well as the hyperlinks which are listed below them.
Let's suppose there are three blog sites which are linked to your marketing plan as well as email marketing . Go through each blog post and put links on your pillar page to promote your marketing strategy using "marketing strategy" as the anchor the text.
6. Develop a link strategy that moves forward
Be sure to follow this method in any future blog posts that you write. After all, you went through a lot of effort to improve your old content and one aspect that could be harmful to your content is if you it isn't maintained.
I know I've mentioned spreadsheets a lot and they're your friend in this method. They will assist you with each task including this. I would suggest putting every keyword as well as in the following column, list the pillar posts assigned to them.
It's not a bad idea to provide various anchor texts or long-tail words that can be used for every one equally.
In describing which blog post links to what keyword(s) You'll be able to keep all new members of your team to the same webpage in addition to providing a simple guide to check against while you read and revise any blog post you'll be writing for the future.
This will also help you ensure that you keep SEO at the forefront of your mind as you are writing your article.
7. Continue to track your results
Examine how your plan is working each period of time, or every quarter. It is important to know whether or not your content is starting to rank higher on search results or is it stagnating, which could assist you in identifying any problems.
There are free tools like Moz or perform a search with your keywords from time to the time to check how often your posts are popping into the results of searches.
Most likely, you're struggling to locate ways to keep track of the data and do not want to invest in the SEO software similar to Moz, I have a final suggestion for you. This is one that we've heard often in recent times spreadsheets.
SEO doesn't have to be expensive
A SEO strategy is crucial if you'd like to be found on the internet by potential customers. Hiring an outsourced SEO specialist is costly however it's not necessary.
If you decide to move SEO work within your company as well as following the steps discussed above, you can get your blog in order in order that your best blog content begins to be ranked and continue to rank in time.
The fundamental actions comprise:
In assembling a list of key words
The creation of pillar pages, or, if you have an existing page that's well-known, reworking your existing content to make it the pillar page
Scoping out duplicate content
Refreshing old, outdated content, as well as establishing redirects for content that is being compared to it
The seeding of hyperlinks to your cluster's information from your web pages the pillars
Setting up a linking strategy
And, of course keep the track of your performance.
Easy-peasy.
This post was first seen on here