How Offering Multiple Payment Types can Increase Conversions
Today, we support top payment gateways PayPal, Stripe, and Authorize.net. It allows you to take advantage of establishing several payment options for your product, which can lead to more conversion rates when providing one payment option.
Contents Toggle
- How does offering multiple payment methods increase conversions?
- How to add multiple payment methods in
- Customize payment method per membership
- Takeaway
What can you do to make sure that the availability of multiple payment options increase conversions?
Customers often have their own preferences in the case of online purchases. Many prefer credit cards or Google Pay and Apple Pay and Apple Pay, which Stripe allows very easily.
Many prefer to use PayPal, so they don't have to enter their credit card numbers over and over again on multiple sites. Also, not everyone has a PayPal account. And some folks actually still prefer paying offline, the old fashioned way.
By offering multiple payment methods through your membership website or online course, you'll appeal to the preferences of more potential buyers.
How can I add several payment methods to
Different payment methods require different payment gateways. So, you'll need to create any gateway that you'd like to make use of.
If you want to add a gateway just click on the + button on the right side on the screen. Here are tutorials that you can follow to configure the different gateways:
Offline Payments
PayPal Digital Goods (Express Checkout)
PayPal Standard
Stripe
Authorize.net
Manual Transactions
Customize payment method per membership
Also, it is easy to modify your payment method on a per-membership basis through the Membership Options feature.
The Customize payment Methods option reveals the list of your connected gateways and allows users to deactivate or disable one for a specific membership.
Make sure you check the choices that you would like to have available at the time of registration. If an option has not been checked, it won't be shown on the registration page. Additionally, you can drag and drop the listed gateways in order to pick the order they want to make. The option at the top of the list will be"selected by default" for your users "selected by default" choice for users.
Takeaway
No matter if you have a membership site or online course, chances are you're wasting a lot of potential business when you offer only one payment option. The good news is that you can make it simple to set up several payment options to your business online in order to make the most of every chance.
Are you having questions regarding payment types and membership sites? Tell us about it in the comments section below!
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