How TCommerce helped Tongue-Tied School to raise money to support charities

Jul 4, 2024

In Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS assists dentists in recognizing and treating tongue and lip tie.

The whole process, caused by twins' birth in 2014, resulted in the creation of Tongue-Tied Academie  which is a site focused on resolving an ad hoc and unsolved problem.

Since the start of the 2020 program, instructors have seen more than 1500 people enroll and has given all of the profits to charities both local and international..

That's how he got the idea to launch his online courses and how TCommerce helped in increasing his expansion.

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He found his niche

While his children were still infants when he was a baby, he noticed they were tied on their tongues. It affected their capacity to nurse. Then he discovered a dentist that could do a laser treatment of the tongue tie. This let them nurse more easily. "The dentist recommended that I be on the lookout for tongue tie issues among children as they're far more common than we imagine. About one out of four children have a tie," Baxter tells .

Then, people started asking questions regarding his tongue as well as lips ties. Looking to know more and more, he dug into the many books and online courses about the topic. He realized there was not much info available. It was then possible to perform the tongue tie process with lasers. After helping patients and responding to the mom's concerns and concerns and concerns, he started writing blog articles on the topic. In the years that followed increasing numbers of clients contacted Baxter to get advice. Finally, he made the choice to publish and create his debut book, Tongue Tied, in 2018. "People had read the book but were eager to learn more about the subject," Baxter says. Baxter.

The next stage was to create an online academy of his own . The year was 2020. when the dental clinic was shut down due to the outbreak, The course's script had already been written nearly 200 pages course's curriculum. He later hired the film crew to record the course's 25 hours of flagship even though the dental clinic was shut down.

He signed up for

One of the major reasons for the success for Tongue-Tied Academie is the relationship it has established with the capability to offer an unrivalled platform to deliver the classes.

"What's great about it is the ability to arrange lessons in modular units." Baxter discusses.

This way, he is competent of teaching his content by breaking it down into bite-sized chunks in addition to including questions at the end of each module. In addition, he incorporates chapters of his book to the software. "I consider it advantageous to integrate different kinds of material into my course rather than only video," he reveals.

The student is a regular participant in its features that allows for the automated creation of certificates for his students. "I can't be involved in the class in a regular schedule except for answering discussion questions since everything is automatized," he says.

He could make checkout simpler with TCommerce

The switch into TCommerce in place of Stripe is a major aid in the smoothness of buying goods for students of the Tongue-Tied Academy. He believes using TCommerce led to him losing income. However, since moving away from the Stripe integration, the process of checkout is now much easier according to Baxter.

The company offers a wide range of payment options such as Apple Pay and Google Pay, Baxter says that TCommerce gives users a seamless experience that makes it easy and accessible for all.

"You can just click the button, type in your facial identification number, and then purchase an online course" Says Baxter. "It's simpler to complete this right now, rather than needing to input all your details in the form of an ."

Moreover, 's automated the tax calculation on sales. This reduces the burden of administration and guarantees compliance with regulatory guidelines across various states. Baxter adds that cash from his classes can be deposited more ease than his earlier credit card issuer.

"I am not even thinking about the process because it's simple," he says. " Payments takes care of the entire process and the money is deposited into the bank account. ."

Baxter will launch an upgraded edition of the most well-known course later in this year, Baxter intends to use the feature of order bumps that allow customers to get the course again at low cost, and without slowing down the process of checking out.

He could make an impact with the charitable group

Once the money is placed in his account, he donates 100percent of his earnings to charitable organizations.

As well as assisting with cleaning water initiatives across Africa and Asia and aiding in rehabilitation and anti-human trafficking efforts Baxter's dedication Baxter to the welfare of his community is an excellent illustration of the Academy's bigger mission of assisting the poor. "I don't need more stuff," he says. "We have a house and an auto. The house is ready ."

"If I'm able to assist a baby who couldn't feed before or is suffering with colic or struggling with colic, it's worth it," he continues.

He has created various versions of his class

To meet the needs of those he assisted, Baxter launched a condensed version of his course, designed specifically for professionals, like lactation counselors or speech therapists. Its LITE Version course, priced at $495, provides an efficient and effective study of the topic, offering a greater variety of students.

Every course he offers has an evergreen curriculum, meaning that students have the option to enroll at any time. "Teaching online courses has made it as accessible as possible," He says.

Furthermore, these classes offer American Dental Association-approved continuing education credits. "We have an approved CE provider. They are able to apply it to the dental certificate," Baxter explains.

The cost of the course was $2600. The course together with CE acceptance, lets people assess its value.

He created a simple user experience for his customers

Even with its popularity, Baxter says that he does not have a marketing strategy.

The experience for customers is typically beginning by reading his book. Then, if they want to know more, the book will lead readers to The Tongue-Tied Academy.

At conferences where he gives talks or other occasions, usually those who attend could sign up to his mailing list. If they join the list of his email addresses then they'll receive an email from MailChimp that will direct them to his website.

He defined success as the individual.

Baxter describes success as being able to grow the knowledge he is able to acquire. "It's not me who's performing this." Baxter declares.

"We have 1,500 people who have attended our classes. If each of them has even a single patient visit a day this is much more than I could do on my own. ."

The other criteria that define his success is the ability to educate doctors, assisting parents and making sure everyone gets treatment while also using funds for charitable causes around the world.

If you're making an online course, he suggests that creators seek out their own interests. "It may be anything," the author says. "And regardless of what it is it is, you could create an entire course with it. ."

"Just do it!" Baxter encourages. "I'm not a course-online person. I'm a dentist. That's something I've offered to the public, and the last time we were honoured to be one of some of the most sought-after courses within ."

Before he founded Tongue-Tied Academy, he created two courses of himself. They cost $99 for each, which around 10 people were able to attend. "I have learned so much through this," said the professor. I got better quality videos and created a course that is a benchmark that I created with Tongue-Tied Academy ."

"You could fail on some instances," he adds, "but this is just one aspect of studying. You're only in danger of being in trouble if fail to learn from the mistakes you've made. ."

as Tongue-Tied Academy continues to evolve through a continuous commitment to education, and serving the legacy of its empowerment and altruism could be a inspiration to the next generation of educators and innovators.

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