How to Create a Blog (And earn money from it) in 2022
Blogs are just like opinions: Everybody has one. It's a good thing!
A blog that is well-designed and filled with informative content is among the most powerful advertising methods available. This shows prospective customers that you're an expert in your field and helps build your reputation online. Media Centric SaaS Companies like Hubspot that maintain useful, active blogs often have higher traffic levels than other major media publications in their industries. That's massive.
In this post, we'll break down why blogs are such an important strategy to build brand recognition and then dive into the technical details of how to start a blog. Then, we'll dive into the most effective strategies that bloggers employ in order to earn money for their blogs, so you'll have an outline of how to turn your blog into an effective source of passive income. (Because who doesn't dream about this!)
Let's get started, to take you from being a novice to blogging hero. These are some tips that will allow you to skip ahead to a specific section:
The advantages of blogging
from allowing your site to be more prominent on search engines, to building your brand's relationship with audiences there are many reasons that every writer and business should have the blog.
Boosting your website traffic
We won't go deep into jargon, but this strategy is known as inbound marketing. It's when you write about something the people actually are looking for and along the way, they'll find your brand. It also means that you don't require advertising in order to get seen. (That's outsidebound marketing!)
Conway later explains that by taking a stand on the hot topics in his field and defending his position, he saw a "huge growth in visitors" and increased his audience up to 20,000 per month. He now collaborates with a network of freelancers who produce great content. That's a model you can imitate, whatever the industry you're in.
Getting discovered via social media
Blog posts aren't just great to bring users to your siteit could also be used to be used on social media. By doing this, you'll build your brand's audience and connect with leads that you would not get in other ways. It's better illustrated than explained, so we'll take a look at an illustration.
Imagine you're selling lint-rollers in the form of your own blog article about methods for removing cat hair from sofas. Then, you go into detail and write about every possible way to get the cat out of where you recline. (Meow.) This post as well as the study you put into it are the foundation of your work.
If you want to take things a step further, you could create your own Twitter thread that breaks down the strategies you use to remove hair within a mere 280 words. It's shorter, more digestible, and gets you access to an entirely new audience. You could also make an Instagram-based carousel which gives your five best tips for getting cats off of couches. If you're feeling adventurous then you can even create a TikTok showing how to make a professional lint roll.
Suddenly, that blog post doesn't seem like only a writing piece. It's a complete mini-content marketing campaign, with elements that can be spun off to advertise your business through various channels. It's the blog post that's the place you'll need to spend majority of your time. But once it's written there's a chance you'd miss out by not spending an hour or two spinning it out for social media.
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Building your online reputation
Blogs are also an efficient method to establish your online reputation and establish yourself as an authority on a particular topic. A good online brand can be beneficial for entrepreneurs who are solo and large companies, and the content created today could be influential for many long time to come.
Simply put, people would rather buy from companies who help them rather than corporations that aren't transparent. Companies would rather hire consultants who offer a certain amount of value up-front rather than consultants with no proof they'll deliver on their promise.
Consistent, high-quality blog content is the way to give away that value and prove your worth.
Generating long-term business
A major benefit that blogging has is its capacity to create long-term revenue for your business. After you've written an piece, you're the sole author of it (and it exists forever). You are able to edit and publish important articles every year so that they remain highly ranked while people keep finding your company through your blog on their own.
Most importantly, your blog content will make first impressions for you. When a potential customer contacts you to you for the first time they'll already have a perception of who you are based on the blog articles. There's no need to introduce yourself -- and you'll have the ability to focus on solving their problems and building connections.
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How to start a successful blog in 2022
If you've figured out what makes blogs so well-known, let's dive into the nitty gritty details about how to start your own successful blog. Because blogging has changed significant amount since the beginning in the days of LiveJournal and TypePad and is expected to be effective in 2022, you need to establish a clear approach and strategy to your blog starting from the start.
1. Pick your niche
Before you even begin your blog, it's important to pick the core subject you'll be focusing on your blog's content. That's your niche.
However, if you pick an overly specific niche, nobody will ever discover your name. It's possible that you're the biggest fish in the water body, however, if there's no one else fishing in the pond and you don't think that it's likely to have a significant impact on business.
Imagine that you're a tailor who enjoys making quilted copies of the album cover in the 1960s and 1970s. It's possible that there's an audience of a few people who want to see the Trout Mask Replica quilt. But if you're trying to get new customers to your business, you might consider writing a blog on quilting. It's a broader niche with more potential customers seeking this type of information.
Luckily, there are a handful of steps that you can follow to discover a niche that is profitable -- one that's not overly crowded, and which people are looking for. How to find it:
Consider your interests or skills as well as business
Your search for a blog's niche should begin by re-evaluating your own self. You can ask yourself these three questions. You can also write down some bullet notes, when you're done:
- What do you love to do? What can you discuss all day?
- What skills or life experiences could you impart or share with your peers?
- In the field you're interested in, what aspects haven't been explored to death yet?
The majority of the time, your business or real-life hobbies will be the subject that you'd like your blog to be focusing on. This is a place where you already have a wealth of knowledge.
Being aware of your subject is vital, as it'll take time to build the readership of your blog. If you're not interested in your blog niche, you'll run into an unending crisis, and then abandon your blog before you reach the one year mark. (And it won't be a pleasant experience (I promise you that). )
Look up Google Trends to find out how well-known your niche is
Once you've identified a niche, you'll want to do some very basic study to find out what that people are looking for in your field. This part's way easier, and doesn't require as much soul-searching.
Start by going to Google Trends -- the easiest and most cost-free method of measuring the volume of searches (a.k.a. the number of times that people search for a phrase in Google every month). Think of important keywords for your niche. If your niche is photography, you could try terms like "learning photography," "best camera for beginner" or even "photography." Input the keywords into Google Trends, and you'll be able to see how search volume has changed over the course of.
That's all there is to it. What the Google Trends research procedure does is reveal the pathways people are taking to reach your niche online. It can uncover trends within your niche too, and reveal whether your field is expanding or shrinking.
This step can allow you to assess whether your chosen niche is the right one. If you're concerned about your market being saturated for you to be noticed, stick around -- that's something you can fix.
Drill down to find an area of the web that you could be the owner of
The blog's niche could be one that is already famous, such as photography, personal finance or eating healthy. But if you ask yourself which niches aren't yet saturated it is possible to create a healthy sub-niche that you can develop.
As an example, if you're a photographer, you can narrow your focus from the over-crowded field of photography to the sub-niche of studio photography. It's up to someone else to write about landscapes with long exposures. Focus on lighting, staging indoor photography sessions, and acquiring studio equipment.
This way you'll appear as an expert at a certain profession. (Which is gonna help your company be noticed, also. And isn't that the whole reason?)
2. Pick a name for the blog
Once you've picked your niche (or sub-niche! ) then it's the time to pick the right name for your blog. The name you choose is what people search for and will remember, therefore it's crucial to pick one that is simple, memorable and true to the brand you've created.
If you're choosing your name, you'll want to consider your intended readers, what which you'll be writing about and how your voice as a writer has to sound like.
With that background in mind now you're ready to choose names. There are many different ways to name strategies for your brand new blog:
You can use your own name
The creative director Nathan Allebach uses his last name for the title of his blog as well as his communication firm. This method has helped those who have read about his experience at Steak-Umm to discover his firm and become new clients.
But, on the other hand, this naming strategy may not be suitable for teams or blogs that are focused on industry. And if you have the same name as John Smith, you may have trouble ranking in Google. (But this is what middle names are for you know? )
Take a look at a thesaurus
If your blog is geared towards specific industry or field Your name could make it difficult to identify the blog. Instead, you might want to use a broader title that reflects the sort of material you're posting about.
It's not easy, however, so make sure you grab your nearest thesaurus (or Thesaurus.com). It's going to be taking some of those industry keywords you've thought of previously and plug them into your blog, then look up keywords that are similar to them that you could be able to use as the starting point for your blog title.
For example: a title like The Camera Blog feels generic therefore, you should take the phrase "camera" and input it into the online dictionary. It will give you related terms such as "lens," "mirror" and "35mm" -It suddenly seems more intriguing.
It is easy to flip them to a brand new name which is appropriate for your blog- something like Lens Tracker 35mm Mayhem, or Mirrorless Magic. Any person searching for photos will recognize what your blog's about, and you won't vanish into the abyss of badly-named blogs.
Use a blog name generator
Another option for naming your blog is by plugging certain keywords into a blog naming generator. Pick a few terms which are relevant to your business, and allow a name generator like BlogTyrant's complete the job. (This name generator will even find out which domain names are available. )
There's no better evidence of the effectiveness names generators have than future EGOT winner Childish Gambino. He got his stage name via an Wu-Tang Clan name generator in the late 2000s and is still rocking the name a decade later. (It's active. You can search for "Donald Glover" here, if in the market for a new song. )
The point is: there's nothing wrong with letting an automated system help you think of ideas. If you can come up with a good, original name, it won't ever make a difference how you came up with it.
3. Install your blog's host
In order to start your website, you'll have to set up hosting. Simply put, it involves purchasing your domain as well as the address your blog audience will search to access your posts.
Choose a reputable hosting service. If you go with a bottom-of-the-barrel, extra-cheap hosting provider, your blog may see performance issues, such as lag time while loading. It's possible that you don't notice in the first place, but Google's search engine definitely will -- which means you'll risk not appearing in Google's search results.
Hosting isn't expensive at all. In fact, many hosting services will charge the cost of a few cups of coffee per month, and they'll keep your blog up and operating 24/7.
Our top five hosting company recommendations are (in not in any particular order):
4. Make your blog available on a CMS
Once you have your own domain name and you're now ready to start building your blog out in an Content Management System, also known as CMS. CMS.
CMS platforms let you build your own web pages without having to code. Your CMS is the place you'll use to make new pages, create content, or update your old content in the future. If you're a blogger picking an CMS is like choosing the right partner -- therefore, you must choose wisely.
The most well-known CMS system is WordPress which is an open source classic used by brands of every size. There are a variety of great CMS systems out there, though. We've compiled our top recommendations to get you started:
5. Create and publish the content
After you've got your CMS set up, your next task is to create and publishing your content. Content creation is an issue by itself and we could write you one whole book (or cry you a river) about the strategy that goes into choosing what to write.
Always you should consider these inquiries:
- Who are my ideal customers?
- What interests them -- and what problems do they face?
- What lessons can I give them?
This approach will stop you from veering outside your niche, creating off-brand articles, or even covering topics that somebody else has written about. It will also help you discover fascinating, hidden stories that you can tell your readers. I wish you all the best in your writing!
6. Advertise your blog
After you've got your material out there, the next step is to promote it.
The first strategy we'd recommend is repurposing blog content for your social media platforms. Make a lengthy article a carousel post on Instagram or even a deep dive thread on Twitter. Open your iPhone and take an TikTok that breaks down the main points of your piece, then direct people to your website for the full story.
This kills two birds by one stone. It eliminates the "what should I do on Instagram" problem, but it brings people back to your blog post.
In addition to content reuse as well, we recommend making your blog searchable. This involves a little more SEO investigation and is an interesting rabbit trail worth exploring. It's as simple as doing the necessary keyword research, discover the top-ranked keywords, then weave the terms into your post.
It tells Google that your article solves the issues that users are looking for. It will also take your organic page's traffic to the next level.
How to make money blogging with Four ways to make money blogging:
By this point, you've created your blog and are up and running. Congrats! Your content is being discovered by people and it seems like they're truly enjoying the posts you're publishing.
How do you earn money off all this video content?
It's crucial to comprehend how content creators make money:
- If you offer your content for sale You earn revenue directly from users. In the case of content that is locked behind paywalls, or structured to be an online course you're marketing your service.
- When you're trying to sell awareness to an audience, you're cooperating with a third party to satisfy their needs for marketing. Take your "word from our sponsors" in your favourite podcast, or the hyperlinks to your recipe site which lead you directly to Amazon products. These are examples of selling your viewers.
1. Place ads on your blog
Setting up Google AdSense (Google's advertising toolkit) on your blog is a great way to turn the clicks that your blog earns to cold, direct deposits to your bank account.
How does it work? Your blog is made available to the Google's advertising network and let ads be shown on your blog. Ad impressions and clicks then make up a monthly AdSense payment.
AdSense is free to join. Eligibility requirements are low as well as your earnings from ads can scale like your blog's also.
There's many kinds of AdSense ads, including:
- Image advertisements: Graphic ads that come in a variety of sizes.
- Text ads: Text-only ads which display one or multiple offers.
- Ads with rich media comprise of video, HTML as well as flash advertisements.
- GIF ads: Animated image ads.
If you discover that a particular ad can distract from the content on your blog It is possible to swap it out for something less obtrusive. If you're looking to earn big bucks by selling lots of advertising spaces you can find ads that let you do that too.
2. Affiliate network
Affiliate marketing is an effective option to earn money for your blog. You provide affiliate links to items, and when someone who has started their journey on your blog purchases, you get a tasty commission.
You'll need to market items that your readers are really interested in. People who read your blog about cooking at home probably doesn't want to buy moisturizing products... however, they'll certainly be intrigued by crockpot recommendations. Pick the right products, and you'll transform affiliate ads that promote cast iron cookware into gold.
We know from experience that there's a ton of misinformation available regarding affiliate networks. We're concerned, so we've put together a brief list of 8 reputable affiliate networks which you can sign up for today:
- Instagram Affiliate
- FlexOffers
- AWIN (prev. Affiliate Window)
- Amazon Associates Program
- CJ Affiliate
- Affiliaxe
- Affiliate Program
- ShareASale
- Udemy Affiliates Program
3. Create sponsored posts
Sponsored content is another excellent way to turn your blog's traffic into passive earnings particularly when you have a loyal readership. In exchange for a per-post charge, you'll integrate advertisements for the product of a business into your blog posts.
It's a win-win. The benefit for you is the money. To your partner, it's an authentic piece of third-party of content that promotes their product (without the appearance of an empty brand placement).
Sponsored posts may be in various forms that include:
- Blogs that are written by a sponsor that you post
- Written by you regarding a sponsored product
- Links to the sponsor's website or product pages
- A list that includes positive coverage of the sponsor's product
- A product announcement that offers a special discount for bloggers
It's important to mention that most of the time, you'll be approached to write content that is sponsored. It's not a good idea to pursue companies, but in the end this can make you appear desperate. Focus on creating high-quality material that's distinctive in your niche In time, they'll find you.
4. Offer online classes
Online courses are the fastest and most effective way to earn money from your blog. Blog articles are a great method of introducing people to your personal or business brand however, combining your knowledge into easy-to-digest courses is even better. (And this can also be quite profitable!)
Furthermore, after you've created a course, it's done. You might need to update course content from time to the time, but it's a finished asset that you are able to send your blog's audience to forever. If your blog is the go-to for your particular niche the bank's balance could increase in value. (No not really, we've seen many instances of this. )
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So, what's next?
If you've learned the steps to begin your blog, you're likely to be seeking ways to transform your website into a money-making machine. And like we said: the fastest, most effective method to make money from your blog and earn the foundation for passive income is by developing courses.
That's where comes in. It is easy for us to earn money through your blog's your content into self-guided online classes and membership sites. Our simple-to-use platform for course design assists educators, coaches, and creators of digital content create interactive, customized e-Learning experiences and grow sustainable online businesses.
Start for no cost and receive courses, marketing, and selling tools you need to take your company to the next level. (No tech skills required! )