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How to create a Loyalty program using the WordPress platform (7 Strategies)

Jul 7, 2023

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One of the easiest methods to increase your customers' retention rate is to establish an incentive program. It can however be time consuming. In addition, if you're very tech savvy it can be difficult to know where to begin.

Fortunately, it's simple to build a loyalty system using WordPress. It is possible to set up various levels of program and set up the points system, offer special deals to the most valuable customers, and much more.

In this blog, we'll take a closer study of loyalty programs, and look at the tools you'll need for creating one. In the next post, we'll look at seven ways to build an incentive program that works with WordPress. Let's get rolling!

A Guide to Loyalty Programs

  • Rewards new members who sign up for an account
  • Recognize members who have renewed an existing membership
  • Give students perks if they successfully complete the course or who earn over a quiz score over the threshold.
  • Rewards customers who have returned to make a purchase

This kind of thing.

In regard to the last technique, a popular method involves allowing shoppers to collect points on every purchase.

Rewards can be a lot of different items. They might include free products or early access to sales, exclusive coupons and badges, points and whatever else you are able to come up with.

If you can boil it down, rewarding visitors gives them an incentive to make a purchase, renew an account and/or join.

Also, loyalty programs are profitable.

You could, for instance, make fun competitions and games to give your participants the chance to accumulate higher points. In this way, you will be able to differentiate your company from your competition.

However, rewarding loyal shoppers shows you value customer support. It's a great method to thank them and to show appreciation. In the end, you'll have the ability to keep strong relationships with your customers.

The Tools You'll Need to create a loyalty program

Before you start, here are some beginner-friendly tools you can use to create your loyalty program swiftly and efficiently.

WordPress

WordPress is an open-source Content Management System (CMS) that's ideal to create and publish documents.

Since it's easy to use, it happens to be the most popular CMS in the world. So you can easily install WordPress by yourself at no cost.

After you've had WordPress setup You can then utilize it to develop a business website (and the loyalty program). Because WordPress is extremely flexible, it lets you create blogs posts as well as landing pages, digital images, digital files coupons, and much additional.

When you've installed WordPress, you can use plugins to expand your website's capabilities.

It's pretty much the gold benchmark for managing and creating a loyalty program on WordPress. It's simple and fast.

MyCred

MyCred is a gamification plugin that integrates seamlessly with . It enables you to create an incentive program based on points that's guaranteed to delight and be a hit with your audience.

How to create a Loyalty Program using the WordPress platform (7 Strategies)

Now that you've got all the tools you need for your business, let's have a look at seven easy (but efficient) methods to build your own customer loyalty programs using WordPress!

1. Create Program Levels

An excellent method to develop your loyalty program is with multiple high-end levels. It is referred to as an echelon loyalty program.

There's no reason to be surprised that tiered loyalty programs are extremely popular since they provide an 1.8-times more return on investment (ROI). It also allows you identify and categorize your most valuable customers.

Programs that are tied also offer the benefit of generating FOMO, which can motivate customers to go for the top levels.

Still, it's a good option to make your programme available to everyone (at minimum, at a level below). In this way, the people who cannot afford spending the money can still join.

Fortunately, with you can design this type of structure for your loyalty programs easily. To get started with this type of program, you'll have to create multiple membership options:

In this way, customers can upgrade or downgrade between your program levels. This also makes it easier for users to evaluate the different tiers and benefits.

As an example, clients at the top of your program may receive bigger discounts, or be gifted more complimentary products. Lastly, it's a good idea to configure rules to limit access to the content of your website.

It is an excellent feature if you plan on offering exclusive content to your customers for example, webinars, articles or classes.

2. Install a Points system

Establishing a system of points enables customers to gain recognition and earn rewards for their effort. While it is a great alternative, you may consider rewarding your members with rank badges, badges and more.

One of the reasons why this is so effective is due to the fact that it will make your event more interesting and entertaining. For instance, you can create leader boards where members can display the number of points they've collected.

There are many ways to lead to points winning in your web site. As an example, you could award points when a new membership is created or when an existing membership renews.

3. Begin a Referral Program

In addition, it lets you to establish intimate and lasting connections with your customers. To get started with the referral system, you'll need to use a platform like Easy Affiliate:

Once the software is installed, you can make use of Easy Affiliate to generate referral URLs for your participants. In this way, they'll be able to share their custom affiliate URL with their referrals as well as monitor who purchases or enrolls in your program.

Then, you can either offer members a commission, or a flat rate per successful referral

In addition, if you're rewarding members with other methods then you could adjust the amount in the range of "0". You can, for instance, give members coupons, premium content, or loyalty points.

4. Include Webinars in your program

Although you could reward your clients with cash gifts or offers, it is possible to give them something completely exclusive. In this case, you could create a tiered loyalty program in which your highest customers have access to exclusive material.

If so, webinars are one of the most entertaining kinds of material you could give away. The format gives you a chance to educate and motivate your viewers. Moreover, the face-to-face nature of webinars also enables the creation of more intimate relationships with your participants.

Furthermore, it's a very adaptable strategy. As long as you determine the time, date, and other details, you'll be able to select the method that is the most effective for you. In the case of a social media influencer working a 9-5, you might prefer a live Q&A over the weekend:

In contrast If you're a leader in your field, you might want to hold conferences, too. In this scenario, you can record your videos in order to be accessible anytime of the time. This makes it more convenient for customers.

5. Start a Podcast for Members Only

The popularity of podcasts has increased rapidly over the last few times. In fact there were 82 million who were listening to podcasts during the year 2021. Furthermore, this number will likely to rise to 100 million before 2024.

Therefore, a podcast might be an excellent alternative to a loyalty program. By enabling it, you can make the program so that the most loyal customers unlock exclusive audio material.

It's a plugin for free that allows you to automate the entire subscriber management process and build a vibrant community. For example, you can create a loyalty program that will ensure that when a customer signs up, they'll automatically join your show as an individual subscriber.

6. Provide VIP Deals

Rewards that aren't monetary can be extremely effective, but you might prefer to offer financial incentives to encourage customers to join the loyalty programs you have. If paying the commissions isn't an option for your business it is possible to give exclusive VIP discounts:

Furthermore, to keep members interested, you could hand discounts to those who earn an number of points. Additionally, you could give customers points when they move into the next level of your program.

7. Create an online Resource Library

A resource library is an excellent way to organize and store many materials to your users. When your content is easy to access, locate and access, you will have a the best User Experience (UX).

For instance, you may decide to create digital resources such as webinar recordings, eBooks blogs, recipe posts, recipes, checklists, guides, and more. In this way, when your clients log in to their account they will be able quickly and easily to connect with all the resources you have:

To get started it is necessary to set up a custom web page in WordPress. This will function as the center for your loyal program participants, and will contain all the relevant materials.

Conclusion

Here's a brief overview of how you can set up an incentive program to reward your clients using WordPress:

  1. Create a points system with MyCred.
  2. Begin a referral programme with the Easy Affiliate.
  3. Include webinars in your schedule.
  4. Create a members-only podcast.
  5. Offer VIP deals.
  6. Make a library of resources.

Are you having any concerns regarding how you can create loyalty programs using WordPress? Let us know in the comments section below!