How to Create a Premium Coaching Funnel (2022 The Guide) |
If you're a coach or a trainer, then you're probably aware that expensive coaching equipment can be the recipe for an incredibly profitable, and even an incredibly lucrative coaching business. If you're sick of giving all your good stuff away for way less than the value of it, then a premium product might be just right for you. (Sorry - couldn't resist).
The creation of a pricey offer one-on-one or group coaching is easy to set up. But the question always is, "How do I get people to buy the offer?" ?"
In this piece in this article, we'll talk about one of the tried-and-true methods that is funnels. We'll walk you through the basic principles of funnels for sales for coaches, and give the steps to build a high-ticket coaching funnel that actually sells your proposition.
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In this piece...
Step 1: Identify your Ideal Client
Step 3: Build your value ladder
Step 1: Identify your Ideal Client
The initial step in any coaching funnel, long before getting to the actual building first, is to determine who it's for. An unqualified funnel customer will waste advertising budget and may draw in the wrong types of people.
Decide on the ideal person to be your client. What are their names? Where do they live? What do they do? What are their favorite things and dislikes? What do they love to talk about?
You can even build an image of the ideal customer - draw a small image of them, and then give the character the name! It's great exercise.
Here are some instances of what a laser-sharp picture from your Ideal Client appears to be.
- People who are unhappy in their jobs (Too wide) (Too Broad) Millennial women that want to break into management roles at first (Better! )
- People looking to shed weight (Too broad) Men in middle age who want to start exercising in the beginning (Better! )
- Anyone who is starting an enterprise (Too wide) Locally owned, small businesses that want to generate new customers from advertisements on Facebook (Better! )
You can't build a successful funnel before you understand what you're creating it to be used by.
Another thing you should ask is - who can afford high-ticket coaching? If you're selling an expensive item, be sure to think about income. Offering a $2,000 career coach program to people who are employed but not yet working might not be a good idea.
You might decide that you'll choose clients that currently earn more than $100k per year. Ultimately, it's your decision. But an ideal client will always be someone who is able to be able to afford.
It's important to identify a need, but also one who has the money to pay for your costly program.
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Step 2: Reach to your story
Another way to serve those who are the perfect clients is to get into your tale. How do you become the most suitable individual to assist these clients?
In most cases, it's these stories, not the great deal, that create a successful funnel. This is more important when you can say:
- I'm sure how to fix your problem, I used to have it.
- I'm able to aid you. I've been able to assist hundreds of other people.
- I know how to get up to the next stage. I've done it.
Find your personal story. What are you? Why are you qualified to help people? Begin with that question and you'll get the foundation of an excellent funnel.
Let's revisit those examples that we discussed above, and think about what your story can do to help you sell to each of them:
- "I found as a millennial woman, it was really difficult to break the glass ceiling. When I was in managing, I wanted to support women who are struggling to do the same thing." (Millennial females looking to enter management positions for the first time.)
- "I spent my weekends sitting on the couch. Everything hurt , and I was tired after walking up a set of steps. Then I started lifting weights. The year before, I participated in a bodybuilding contest and I chose to aid others." (Middle-aged men that want to get started with exercising at first. )
- "I noticed that my local favorite coffee shop was set to go under. Then I applied my knowledge of marketing to create Facebook ads and now there's a line out the door." (Locally-owned, small businesses that want to generate new customers from Facebook advertisements. )
Your narrative is among the strongest aspects in your marketing funnel.
Don't neglect it.
Third Step: Create your ladder of value
If you've identified your target client in mind and know why you're the person who can help them, then your next task is to determine question of what. What's your proposition of value?
It's possible to leap straight to a high-ticket sale, but usually it takes work to demonstrate that you're right person to help your ideal clients. It's possible to prove this your potential customers this by taking them up a ladder of value.
Value first.
If you have a lot of new leads that are entering your marketing funnel, your first offer might not be a high-ticket training course. This could be a no-cost PDF that helps them solve the issue. It might be a free webinar to take part in, receive a great deal of value out of, and meet you.
Your ideal customers usually require some time to determine if you're that person who they can count on to assist them in solving the issue. There's a lot of empty promises on the web. Therefore, you must provide the value first. Don't be afraid to over-deliver on free items as well as lead generation (more on this in the next section). When they see you knock it to the ground even with small items will make them more inclined to visit again for big ticket things.
Consider a smaller product sale
Many online marketers swear by what they call"tripwire. "tripwire" merchandise. It is essentially an inexpensive purchase that consumers make. Studies show that those who buy from you continue to buy from you - if your stuff is excellent. The most difficult sale to sell is the first one.
That's why marketers often use a low-cost, tripwire product to make a sale. If people spend 5 dollars on your product and then realized it was a great decision, they're much more likely to invest $500.
You might have an inexpensive book or a training session you sell which gets customers familiar with buying from your.
Create a simple, premium benefit
If you are looking to make an effective coaching purchase, present a really clearly defined value offer. One of the best ways to accomplish this is to use what we call a Big Goal Statement. We use it for selling communities, but it works for high-ticket products as well. A Big Purpose Statement defines the change your clients will be taking to. The format is as follows:
With your big mission announcement in place now you have the foundation to create an offering that people will love.
Let's revisit our previous three examples to transform them into a Big Purpose Declaration:
- I help millennial women break through the glass ceiling, in order to advance to management, make a bigger impact, and be paid what they're worth!
- I help out-of-shape, middle-aged men leave the couch and fall in love with working out so that they have more vitality, feel better within their bodies and show up to their loved ones.
- I train local businesses to build beautiful ad campaigns on Facebook so they can gain loyal clients who praise their services and products.
Name the offer
If you've completed this difficult job, the only thing left is to figure out the HOW. What can you do to create the transformation? The offer is where it is in. For each of the three cases above you could think of a high-ticket coaching offer that assists the clients to achieve their objectives!
Are you talking about a five-week bootcamp? A six-month mastermind? A weekly intensive session with a 1:1 instructor in conjunction with community membership? Create an offer that fits the goals of your customers and their lifestyles.
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Step 4: Craft your funnel
Stop. Funnel time. (Are you old enough to get the MC Hammer quote? )
Now is the time to create the funnel. There are a variety of funnels you can use there are too many funnels to mention in this article. If you're interested in the great product such as ClickFunnels, you'll have the tools you require. Here are a few funnels to consider.
Squeeze Funnel
The very first funnel your customers will see! A funnel that is squeeze AKA lead magnet AKA opt-in is where most of your customers start their journey. It's the point where they provide you with your email address in exchange for a goodie: a free instruction, a PDF, an email-based course, and so on.
It appears like this:
- Squeeze page (with the offer)
- Thank you
Webinar Funnel
The most tried and tested method of selling coaching that is high-value is to use webinars. Why is that? Because with a webinar you get the opportunity to speak in front of others, build trust (video can be a huge help here) and show them that you are aware and able to help solve their problem. When you present a video, your audience are able to say "Yeah I'd love to work with that person," which is much more difficult to achieve with written content.
The presentation should be valuable. It's unlikely that everyone will purchase right now, but even if people don't, you want them to go away knowing that you're the person who can assist them - especially if they choose to purchase in the near future.
A webinar funnel appears as follows:
- A registration page
- Thank you page
- An invitation or link to join the webinar (it's an option to avoid the thank-you page and just go to the live stream)
- An Offer
Sales Funnel
There are many types of funnels for sales, however you could decide to make one that includes your offer in it. This would mean you're not presenting a webinar in the beginning, but instead going directly to your offer.
There are many methods to build a funnel to sell your product. However, for a high-ticket product, consider the possibility of a sales letter video. It will require you to record an audio or video that tells your story, making the pitch, and an effective call-to-action. Video is awesome and makes people feel good about it, but if you're uneasy on camera you could replace this with a formal sales page.
Here's a funnel example that can work for selling the product:
- A video sales letter page
- A web page offering offers
- An upsell or downsell page
Step 4: Study and adjust
One of the keys for creating a successful coaching funnel is to learn and change to change as you go. There is no way to make a funnel be flawless the first time around. You can experiment with your choices of your audience, the content, as well as with the different kinds of funnels until you find one that is effective.
You can also do an A/B test so that you can experiment using your funnels to determine those that are the most effective.
Here's a great tip. Do not let the successes or failure of one funnel define you. It's normal to have a funnel that isn't performing well initially, but you might think that This means people don't want my product.
Keep going.
Don't quit.
It's about identifying the most suitable persons and then the best way to sell to them. It's a fact that almost no one gets it perfect the first time.
Conclusion
We hope this guide has you inspired to construct a high-ticket coaching funnel. Keep in mind that funnel building is an art that can be learned with time. Don't give up. If you come across an efficient funnel make sure you milk it to the max for what it's worth!
If you're searching for an incredible platform for hosting your business of coaching, give a test. You'll be able to easily create an online coaching community that you charge for, launch classes that are recorded or live as well as masterminds, groups, and even create cool live occasions! Live streaming features or multi-currency transactions, as well as the ability to design plans and bundles, it's an ideal place to expand your business coaching.
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