How To Create A Promo Video For Your Online Course

The strategy that will work best for your course will be heavily dependent on the subject of your course as well as your intended audience nevertheless, no matter who is trying to enrol in your course, there's one marketing fact that could boost the effectiveness of your marketing campaign that is video marketing. It's one of the best methods to connect and interact with online users.

If you are new to videography, it may seem out of reach--but do not fret! If you have the right tools and a bit of direction You can make videos that precisely reflect your strategy and catch the attention of your target audience. Before we begin, let's examine what video marketing really is and how it has become a valuable device.

  What exactly is video marketing?

Video marketing is using videos to promote your business. That's it! It's super simple and extremely effective. A Promo video is a specific video created for advertising a particular event, product, offer and, in the case of your the case of an online course. The majority of promo videos are shorter (ours are usually around 15 seconds in length) and focus on one main focus on registering fresh students, as an example.

To be honest, video marketing isn't new. Video has been used by people for many years. What makes today's market distinct isn't necessarily revolutionary video technology, it's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are all social media sites that provide the (relatively) new way for people to share ideas and stay connected. As all of these social media sites are accessible in apps that can be downloaded on smartphones and tablets, people can access them anytime at any time and anywhere. This means that your course has the potential to be connected continuously with your targeted students.

  How has social media impacted the video marketing landscape?

In addition to revolutionizing how individuals interact and with each other, social media has altered the ways you interact with the members of the target audience of your class. In contrast to radio or television, social media is never off. In addition, the quantity of potential customers that video marketing through social media has potential to get to is immense. Think about it:

• According to Statista According to Statista percent of people living in America has a profile on social networks. United States has a social account on a network.
• As of December, 2015. the world's population of 59.9 billion use Facebook. Of the 1.59 billion users, 1.4 billion are actively engaging with the platform through their mobile devices.
• Instagram had 400 million active users at the time of writing in September 2015.
• Though smaller than Facebook and Instagram, Twitter, Google+, LinkedIn, Pinterest as well as Snapchat all boast more than 100 million active users.

  Does the value video marketing can bring worth the energy it takes to create it?

The short answer is an unquestionable yes. To get the full answer Let's look first at how your audience could be a good fit for your video marketing efforts:

• If you create videos that are well-crafted, you can actually create an emotional connection to your class's intended viewers. Videos are a great way to highlight brand attributes that really resonate with your target audience, as well as those who see your videos may feel like they are familiar with your brand more than if they take the information in written format. This is especially important if your course is an extension of your company.
• It is much easier for viewers to consume than text. By providing a visual which people are able to concentrate on, video marketing is able to communicate your message in an easily digestible way that incorporates both sight and sound--making the message more memorable.
• Using video marketing can actually boost the likelihood of audience members to buy whatever is being promoted, meaning people are more likely to enroll in your online class.

Although engagement with your target people is the ultimate goal of video marketing campaigns It is essential to examine the more technical side of video marketing in order to figure out ways to create this participation. In the end, it's impossible to establish a connection with people who don't view your content. Below are a few ways video marketing can add an additional value to the promotion of your course by getting your content in front of a larger quantity of individuals:

• People love sharing things they like on social media, and video is an easy way for them to share your message. If you can create video marketing content that is beneficial to your target audience members They will be enticed to share your content to their families, friends and professional networks. They will more likely enroll in your online course.
• Since video marketing does not require costly equipment or a lot of editing, it can be used to promote your business in real time (it's much faster to make videos than certain blog articles!). Believe it or not, it's possible to create a promotional video that you can post in minutes (not hours) which means that you can continually produce video content for marketing that's relevant, informative and memorable. The result is content that users will want to share.

  Can video marketing keep your course relevant?

In addition to the benefits of video marketing we've discussed, there's one quite important reason to add the use of video marketing in your promotion strategy is a good concept: relevance.

With the advancement of technology in the past, businesses are required to stay on top of the latest developments to remain relevant in the eyes of their customers. Video marketing is the latest phase in a series of technological advances and marketing tactics. Actually, Cisco predicts that video traffic will make up 69% of consumer internet traffic by 2017. Nielsen estimates that 64% of marketing experts expect video to be an integral part of their marketing strategies.

  Here are the steps I take to put together promotional video:  

  STEP 1: PLAN  

It's essential to create a clear plan before spending an hour or more making your video.

• Determine the purpose that your content will achieve. What action do you want your audience to take following watching the video? Write it down! Get clear before you go any more
• What kind of content will you require for your video? Include specific photos or video clips that you would like to add.
• What kind of text do you wish to add? List specific promotions events, details about the event, coupon codes or calls-to-action.

  STEP TWO PRODUCE  

The majority of people are stuck due to lack of tech skills. However, you do not really require technical skills any more! All of our promo videos on smartphones.

• Select the best place to make your video. Choose one of our preferred apps and you'll have a stunning video in 5 minutes flat. Our top iPhone video games are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. There are some paid for, and others are free. Many even come with templates, meaning you don't need to "design" everything. If you're not a tech expert you should try Flipagram first since it's a easy slideshow.
• Drop in your images as well as text into your application that you prefer. Make sure to use only your own pictures or images that you own the rights to utilize. Don't steal images off of Google!
• Want music? There are apps that have built-in musical beds that create amazing sound effects for your videos. But just remember that most of the songs you have in your iTunes library are protected by copyright. You could be subject to fines if you embed the songs in your video without a permit to utilize the clip. (i.e. the possibility of being sued) (i.e. your music could be censored, and your music may be banned from social media sites - gaaaahhh!) My top place to purchase sounds or music is Audio Jungle.
• After you've finished, save the video to your camera roll or send it out directly through the app.

Be aware that, if you plan to upload your video on Instagram the video must be between 3 and 60 seconds long. Be aware that attention spans can be short... so ensure that your video is brief.

If you wish for your video to appear professional on all platforms, stick to a square-cut crop. This way, nobody needs to switch their phones to watch the video.

Here is an example of a video for promoting a course which I posted on Instagram (about 15 second long):

  STEP THREE STEP THREE: PROMOTE  

• Share your video on your social media channels with some basic text and an URL. Explain to your viewers what they should do. (i.e. reinforce your video's call-to-action)
• Include the video on your YouTube channel. You can include it on a blog post, guest posts for other websites, and so on.
• Make use of the video when you are email marketing.

  Ready to make a promo video for your online course?  

Promo videos have been proven to be a successful way to boost enrollment in courses. Utilizing the applications that are listed above, they can be done much quicker than you imagine. Try it out and see the engagement on your social media increase!

If you have questions regarding creating a promotional video for your online course, send them to the section of comments below. Download my Video Planning Worksheet to help you plan and create your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing company that assists women entrepreneurs expand their businesses, their brand, and themselves. To learn how to create high quality videos for your business without spending a fortune, check out her course Easy Video Marketing for Small Businesses.