Crealanta Magazine

How To Create A Promo Video For Your Online Course

Jun 13, 2024

The campaign for marketing which will be most effective for your particular program is strongly influenced by the theme of the course and also your target audience nevertheless regardless of the person planning to sign up for the program, it's a fact that could help with your advertising campaign: video marketing is one of the most efficient strategies for engage with online users.

If you're new to the art of video making, it may seem overwhelming, but don't worry! With the appropriate equipment and the right direction, it's feasible to create videos that accurately reflect your strategies and capture the attention of your target viewers. Before starting, let's take an overview of the concept of video marketing, as well as the rationale behind why it's recognized as an extremely effective method.

     What's the significance of marketing via video?

Video clips are utilized in marketing in order to help promote your business. That's it! It's super simple and extremely effective. It's very simple and extremely efficient. promotional video is a type of video that has been designed for promoting a service, event, product or even offer and especially for an online class. The videos are usually short (ours usually last about 15 minutes) and have only one primary goal on registering prospective students, for example.

In truth, the idea behind video marketing is not anything new. The concept of using video has been around since the beginning of time. The thing that is making this current marketing landscape distinct isn't necessarily new technology for video, but rather social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are popular social media platforms that offer the (relatively) current method of users to share ideas as well as stay in contact. Since these social media sites can be accessed via apps for smartphones and tablets, users can have access to them from any place and anytime. So, your app could be able to provide constant connectivity to your target group of students.

     What's changed in the world of media and social networks? the world of marketing via video?

While also revolutionizing the ways people communicate with each other. Social media has also changed how you interact with members of your circle. As opposed to radio and television, social media isn't dead. Furthermore, the amount of people that video ads through social media have the ability to reach is astounding. Take a look:

     Do the advantages from video marketing worth the effort it takes to create it?

A short answer is resounding"yes. To get the full solution, let's first look at some of the primary factors that can make the individuals you're trying to reach could be effectively reached through the videos you make for your marketing purposes:

  • If you create videos that include top-quality content, then it is possible to create an emotional connection with those who are taking the course. Videos can bring out the brand's attributes which resonate with your target audience, and viewers who view the videos might feel that they feel a sense of connection to the brand's image more than they had to read notes written in writing. This is especially important in courses that serve as an extension of your company you operate.
  • It is much easier for viewers to comprehend than text. Because it offers an element of sight that viewers are in a position to focus on video marketing can be used convey your message in an easy and digestible way that blends audio and vision, creating an engaging.
  • The use of videos can improve your chance for customers to purchase the product that you're promoting. This means people are likely to enroll in your online class.

While engaging with your targeted individuals is the aim of every video-based marketing campaign It is important to think about how to market via video to decide what you need to do to get most engagement. There is a good chance that you will not make an impact on viewers who don't engage through your videos. These are the strategies that can enhance the marketing strategy for your courses to get your message out to a greater number of people:

  • People love sharing things they like through social media. videos are a great means to share the message. When you create video marketing content that is valuable to people that are your clients, they'll be eager to show the videos to their family or friends and also professional networks. They'll be more likely to join the online courses you have to offer.
  • As video marketing doesn't need expensive equipment, or even a great deal of editing and editing abilities, it's able to use to market your business immediately (it's simpler to produce videos than blog posts!). It might be surprising to find out that it's feasible to produce a marketing video to post within only 30 minutes (not hours) meaning that you're able to continually create video content to market your company in a way that's pertinent, interesting and relevant. It results in users who enjoy the content will be more inclined to share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

In addition to the numerous benefits associated with using video marketing as we've previously mentioned, there's another fundamental advantage when incorporating video marketing into your marketing plan is a beneficial option: relevance.

As technology has advanced with time, businesses have to keep up in order to stay in the front of individuals they wish to connect with. Video marketing is among most recent advancements in the decades-long history of technological advances as well as marketing strategies. In reality, Cisco estimates that video content will be the main source of 69% of the consumer's internet usage through the year 2017. as well Nielsen believes the 64% marketers believe that video content will be a key element of marketing strategies.

Here are the steps I use when putting together video advertisements:

     First step PLANS    

It's essential to get the goals you're hoping to accomplish before investing the time and energy required to create the video.

  • Find out the reason for the video. What are the actions you want viewers to take after watching your video? Write it down! Be sure that you're in good order prior to proceeding
  • What kind of information do you require for your video? Create a list of most relevant images or videos that you'd like to include in your.
  • What do you want to develop? Offer specific promotional deals or details about events, coupons codes, or calls-to-action.

STEP 2 STEP 2: PRODUCE

This is where the majority of people get stuck because they lack technical skills. You don't need the technical skills anymore! Our promotional videos are all are made using phones.

  • Select the best place to make your video. Use one of our top apps so that you can make a spectacular video in just five hours or less. The top iPhone video games comprise Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Certain are free, while others are completely free. They even have templates available so you don't have to "design" all of it. If you're not an IT specialist, you might want to try Flipagram first, because it's an easy slideshow.
  • Add your pictures together with the words you love. It is your responsibility to use only the images or photos you've made your own, or images that you are legally entitled to use. Do not steal pictures from Google!
  • Want music? Certain apps have built-in music beds that can aid to make your video an awe-inspiring experience. However, keep in mind that the vast majority of songs in your iTunes library are protected under copyright. It means that you can be subject to penalties if you insert the songs in your video, without a permit to make use of the clip. (i.e. you could get (i.e. you may be sued) (i.e. the music you play might be banned and the music you play could be removed on social media websites - gaaaahhh!) My go-to place for buying audio and sounds can be found at the Audio Jungle.
  • Once you're finished you'll have the option of saving the video to the camera roll, or upload it directly to the application.

Be aware that if going to upload your content to Instagram it is essential to ensure that it's between 3 to 60 minutes. Be aware that attention spans are short... Therefore, keep your video brief.

If you want your video look stunning across every platform, be sure to use an Asymmetrical crop. This way, nobody is forced to turn their phone for the video to be seen.

Here is an example of the video I made to advertise my course on Instagram (about 15 minutes in duration):

Course Promo Video Example

      3 3 Market    

  • Upload the video to your social media accounts along with a few words and the link. Tell your audience what to do. (i.e. in order to strengthen the video's call-to action)
  • Upload the video to your YouTube channel, then embed it in blog articles as well as guest posts in other blog sites or other blog sites.
  • Include this video in your email marketing.

Do you have the ability to make an advert video to advertise your online classes?

Promo videos can be an excellent way to increase course enrolment. Making use of the apps mentioned earlier, they are much easier to create than you think. So give it a go and watch your involvement with social media grow!

If you have questions concerning creating a video to promote your online course please let us know in the comments section below. There is also the option to download my Video Planning Worksheet to assist you in planning the next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing business that aids female entrepreneurs in growing their businesses and also their brand and image. If you're looking to learn how to create high-quality videos for your business to advertise it without spending the most time and cash, take a look at the course she teaches known as Easy Video Marketing for Small Businesses.

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