How to Create Your Social Media Video Ads Compelling

Learn how to integrate the elements in a striking video ad that makes people not scroll and instead click.

Learn how:

1.    Tailor your advertisements for social media to the behavior of your target audience
2.    Utilize storytelling strategies to guide your video marketing strategy
3.    Tie your story together by using captivating images
4.    Incorporate user-generated content into your marketing videos
5.    Make your videos more effective by delivering engaging music
6.    Make your marketing videos responsive to mobile devices.

Make sure you tailor your ads on social media according to the behaviors of your viewers.

Before writing a script or filming take a look at your viewers' habits on social media to find out the content they are engaging with. This can influence the style of content you produce, the story you tell as well as the social media platforms you use.
Here's how to begin:

1. Review your most effective content on social media. Which ones had the greatest engagement or brought in the highest amount of sales?
2. Which social media sites do your clients spend the most time on?
3. What social media video trends is your audience engaging with the most?

Use storytelling techniques to drive your video marketing plan

The first step: Get people hooked within the first 3 seconds

This is a crucial part of your advertisement video since it will determine whether or not people will be interested to watch the entire video. In creating your hook, be aware of what might spark your viewers' interest.

Make use of captivating visuals or ask questions or offer a short preview of what the video will discuss. Consider ways to bring out emotions, such as humor, suspense, or excitement, to keep people engaged in how the narrative unfolds.

In the middle, call out the problem you're solving

Look back on your audience studies and find common problems and ways that your product or service can ease the pain. This is the time to make sure your message is clear.

For example, you can show a pre- and post- scenario, or use a testimonial to showcase a change. Take viewers through a day in the life of an ideal client and demonstrate the way your product or service has made their lives better. You can also think about using visual metaphors to symbolize the issue you're trying to solve with a fresh approach.

Be sure to concentrate on the benefits over features. People want to see outcomes and see the ways your product will benefit them.

The end: A simple call to action

If your viewers stay for the entire duration the video it is your responsibility to direct their next action. If you'd like them to purchase something or sign up to an educational class, download an ebook or to learn more about your services Be clear on what next steps you would like them to take.

See how these brands incorporated storytelling in their videos.

Tie your story together with captivating images

Engaging visuals can enhance the story of your company, reinforce your brand message, and ensure that viewers are engaged to the very end. They are a crucial part of your video ads that's why you'll have be thoughtful. Below are the top practices to make a video advert that is stunning visually.

Define your brand guidelines to maintain consistency in your brand's visuals

Your branding should be easily recognizable. A style guideline will make sure that every video is consistent in the colors, typography, logo usage, the text on screen, its transitions as well as music and images. The consistency will build trust with viewers when they are exposed to new videos.

Choose your topic and make it the main area of focus

Use graphics, animations, and text on screen in your video clips.

Make use of stock footage as well as AI-powered software

Visual examples of good design

Integrate user-generated content into your promotional videos

Users-generated Content (UGC) can be defined as any material made by employees, customers or other people who pay to produce videos from an initial point of view.

Partnering working with UGC creators can bring advantages for brands. Marketing teams can save time and money outsourcing the production of videos, and users discover UGC more trustworthy because it provides social verification.

Here are some authentic UGC-style videos that can be used as excellent social media ads:

• Videos that showcase customers' experiences personally with your product or service
• The videos show the creators tearing open a box
• Video demonstrations in which the makers film themselves incorporating your product or service into their daily routine
• Videos that demonstrate how a person's life changed following the use of your product or service

Check out these UGC videos for inspiration

Make your video advertisements more effective by adding engaging audio

Make your marketing videos mobile-responsive

Almost 70 percent of video content audiences across the US view videos using their phones. So, video ads must be made to look good on smartphones.

Below are some tips for making mobile responsive:

• Utilize aspect ratios suited for vertical or square formats when posting on Meta, Instagram, or TikTok, and horizontal formats when posting on YouTube
• Make sure you select a resolution that's high quality but not too big that it slows the speed of loading.
• It is important to ensure that text dimensions and fonts are visible on the screen as well as in thumbnails

If you're thinking about timing, your video ad does not have to be a motion picture. In fact the social media videos should run between 15 to 60 seconds to be repurposed on different distribution channels.

A captivating advertisement on social media is an effective tool to build brand awareness and driving conversions. When you know your target audience's habits and issues and needs, you'll be able to create video content that tells their story and resolves their concerns.

The trick is keeping viewers engaged by providing engaging visuals such as stories from customers, or customer experiences, and great audio that's designed for viewing on mobile devices. As a result, your advertisements help build brand recognition and encourage viewers to act.