How to Design Winning Product Pages to Boost Growth

In the majority of online stores and eCommerce sites the pages that you sell products are your sales pages. These are the pages that transform your visitors from potential buyers into actual paying customers.

Excellent product pages ensure that the items appear, sound, and feel like something shoppers want to purchase. It is easier to make a decision on whether to place an order.

In this article we'll show you some fantastic designs, discover how to create the best page for your products, and discover the ways that a few changes can boost your revenue and sales.

The reason for product pages

Your product pages need to offer everything needed to convince shoppers to place an order from you and move to another site.

Good product pages accomplish four things. They:

• Inform Online shoppers need details that answer their questions and shows whether the product you offer will satisfy the needs of their customers or resolve their problems.
• Delight:Customers want to be delighted by the promises your product can make.
• Relax: Shoppers want to be reassured that they're buying items of the highest quality by a firm that promises to take care of them.
• Simply:Shoppers need to be capable of proving the purchase in their minds or to someone else in their life that might have an opinion.

We'll look at how to create product pages and the key elements to delivering a great online shopping experience that results with five-star reviews as well as repeat customers.

Twelve essential elements for an effective product page design

1. Images of products in high-quality

At a brick and mortar store, customers can pick up products, then read instructions or ingredients, study the label, and look it up against other items. When you have an online store the product must be the same experience as the buying experience in a brick-and-mortar store.

It all starts with top-quality photos of your items.

For clothing, it's best to show people wearing them in different sizes, if feasible and pertinent. When it comes to other merchandise, you should take several product images from a variety of angles and allow customers to choose various angles.

Marey.com is an online store that sells a wide range of water heaters and related technology as well as equipment. Their product pages let potential customers to view each product from different angles, see up close and examine specifications, features and additional product information.

Taking great images is a process that requires patience and effort. The lighting must be good as well as a proper setting. an idea of what you'll shoot for each product as well as a high-quality camera.

2. Write compelling product descriptions

The top product descriptions do not just talk about features and specifications about the item. They don't simply repeat everything that's printed on the labels.

The most powerful descriptions enable the shopper to feel and perceive the benefits of consuming or owning a product. What does it mean to them? How do they feel? How will it make their lives easier and more enjoyable? As the saying goes, you shouldn't purchase an instrument because you need a drill. You buy a drill because you want the hole.

Focus on the benefits, not the features alone

It's all about benefits, not attributes. Benefits are about outcomes. What are the outcomes after someone buys a certain item? In other words, the descriptions you write should be focused on your value proposition.

For instance, wrinkle-free clothes are a popular feature. Why should we be concerned?

Because wrinkle-free clothing looks better, so you make more impressions when you meet someone for a date, the job interview, social gatherings, or at school. It also eliminates the need to iron clothes, which saves time and hassle, freeing your time to focus on activities that you love. Just listing "wrinkle-free" as a feature, but saying nothing about it will not impress the majority of shoppers.

Be specific

Descriptions of the product can help remove any doubts. Be aware that the pages must to justify the purchase and reassure the buyer. Zweifels arise from oppositions.

What makes your potential customers hesitate to buy an item, aside from price? The descriptions you provide must take care to answer objections.

Be succinct

What does this all mean? Does it mean that you need to write lengthy product descriptions?

Not necessarily. If you can do it right then you simply have to write your benefits as features or benefits, and then you can squeeze a lot of persuasive information in the same bullet point format.

Its Roadie 2 is among the most impressive product page examples. The page is packed with details on one page. However, the most important benefit is short, easy to read and is at the top of the list, "Makes Tuning Easier & Speedier."

Then on the next page, you will find a list of technical aspects, but each is accompanied by more details that explain what the advantages of this technology are. As an example, a feature is "OLED Screen with Built-In User Interface."

Directly below that line? "For simple selection of instruments and tunings. Invisible when off, lights up beautifully when you turn Roadie on."

The site does an excellent task of listing all the important details and quickly explaining the reason why they are important without wasting time or details that aren't needed.

3. Make use of product videos to make items more real

In their heyday, infomercials frequently resulted into millions of dollars in sales due to their ability to demonstrate products. Watching that incredible knife slice through tomatoes after having were watching it cut through a T-bone steak - with the bone in it to the bone - was enough to make you believe that you had to have the knife.

If your product is suitable for demonstration, go beyond images and include product videos on your pages. This isn't as hard than you'd think and the payoff is worthy of the effort.

4. Incorporate product information that consumers want to have

Each product's page requires actual information that goes with it. Which size will fit best? Does the part integrate well with other components I already have? What are the measurement? What are the ingredients?

Whatever the product, be certain to give all necessary information in order to make sure that they are purchasing the correct item. In the end, this can mean fewer queries for sales representatives, a lower return rate, and happier clients.

In this case, DVO Suspension sells a variety of bicycle shocks and associated equipment. This product page includes detailed specifications that cyclists need to understand in order to ensure that the product can be used with their bikes. If not, the page also recommends different shocks for buyers to investigate.

5. Price of the product and stock levels

One of the worst things about shopping online happens when you have to hunt for a price, and it's a simple thing to add to the page of a product. With all the different content that your customers will encounter, it's important to make the page so that the cost is hard to overlook.

Large text, different colors, different fonts repetition, and large fonts are just a few options you could employ to make sure that there is no confusion about the price.

And if your inventory is empty or out of a product You must include this information on your webpage for the product so that customers do not purchase something only to learn that they'll have to wait for months or weeks to receive it to be restocked.

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In addition, Offerman Woodshop creates custom furniture made of wood, as well as other items. The page for this product includes two tables. Prices are right there, impossible to ignore. As of the time of posting, one of the tables was also sporting the "sold out" graphic that was included within the product photo, telling prospective buyers interested in the table that they'll have to wait to buy it.

6. Utilize a product configurator where applicable.

In this case, Cocktail Crate lets shoppers pick any three mixers that they wish to purchase for a set price. Their page on products guides the buyer through choosing each item until they've finished their three-pack.

7. Incorporate social evidence

Reviews and testimonials remain extremely effective in achieving the final goal of the product's page: reassure the buyer that they're buying a quality product and are working with a trusted brand. Social evidence is extremely effective and important.

When it comes to a page for a product testimonials from clients as well as social proof may take several forms. They are particularly useful because they eliminate doubt whether the reviews were generated by a bot, or an AI tool.

Additionally, you can include star reviews on your websites, as well as other generated by social media users, such as photos of rave reviews or pictures of people using or showing your product.

Woof & Wiggle does a brilliant job highlighting real customer reviews with five-star icons andfurther validation from features in well-known media sources. It's an incredibly strong, ominous, proof-building masterpiece.

How can you beat that?

8. Incentives to finish the sale

The purpose of a great product detail page is to market the product. Descriptions and product details matter however, so too does the cost. Sometimes, customers need an extra push to get past the line to place an order.

If you want to use sales incentives such as packages, free shipping, coupons, discounts for first-time customers discount prices on bulk purchases, buy-one-get-one deals or other unique promotions, ensure that you feature them prominently on the product page.

The page selling bracelets from April Soderstrom includes a message near the end telling customers they can save 15% for purchases of more than $200 along with an offer code.

9. Make sure to include product suggestions

Premier Guitar, for example offers an array of related products on their product pages.

One use of product recommendations is helping shoppers discover what they're looking for if the product they're currently considering isn't a good fit for the requirements of their customers.

Another option is to enhance an item that has been purchased by purchasing related or additional products that could go with it, such as a hat with some clothing, or an additional flavor of the same food thing.

10. Add-ons to the product, such as gift wrapping

Often, it's the small extras and personalization that make a purchase to your clients, especially when it's an item that is a gift. The option for them to personalize their message, add gift wrapping, and include other unique features in their purchase make it more likely that they'll shop at your online store.

Customers can also be provided by allowing them to choose colors using an array of photos from the product, and you can adjust the price accordingly according to their choice.

Here's an example of a product page of Rosery Flower Shop offering add-ons for one of gifts. Note how each item includes a price so there's no confusion or surprises.

11. Provide customer assistance, such as live chat

Some customers may have simple inquiries that require to be addressed immediately. Live chat is a fast and easy solution for your customers. If your website's traffic has enough volume to warrant this feature, it's a great option to add to your product pages that will allow you to close more revenue.

It is also possible to include telephone as well as email support, and it can also be included on the product page.

It's important to put these details on the page and not just the checkout, since when people have a need to get a question asked prior to adding an item to their shopping cart and then they don't get to the checkout page initially with.

12. Add FAQs to more complex products.

If your customer service department keeps getting asked the same questions about the product, it could be an ideal idea to respond directly on the product page.

A FAQ page may not be the ideal solution since some individuals won't think to look for one, and there's a good chance that queries regarding specific products will be answered there.

Therefore, if it's you think the item is suitable for your needs and if it will help your customers, you can answer the most frequently asked questions regarding a particular item on the product page.

How to build product pages using

If you've figured out what you should include on your product pages is it time to make your pages using .

1. Add product information in your WordPress dashboard

For creating a brand new product, log into your website and go to Products > Add New. Add New. This will open up the product's page in a blank format, on which you'll be able to enter details for the item. Let's look at the possibilities here one at a time.

Incorporate your product's title as well as a long description.

Then, at the top at the top of your page you'll find an unfilled field that you can use to write your product title. As much as possible, try to keep it brief and simple.

Under the title is the large text box that allows you to fill in a lot of details as well as information. The text appears beneath the relevant product information, so you'll be able to add all of the "extras" there for customers who want to learn even more. You can also try breaking up any long bodies of information with bullets in order to make it simpler to read.

Select the type of product you want to purchase and determine your price

Under the description, you'll see the Product Data box. At the top of this box, there's an option to select the type of product.

In default, you have the option to pick between

• Simple product (an product that is not able to be customized)
• Grouped products (a product that's part of the collection)
• External/affiliate product (an item listed on your site but is sold elsewhere)
• Variable product (an item that has options, like size or color)

It is also possible to check boxes for Virtual and Downloadable products. Virtual items aren't delivered to buyers, and comprise items such as services. The products that are downloaded don't ship and they are provided via digital download to the customer, such as images and PDFs.

In the Regular Price box, set the price of your item. It is also possible to set a Sale price if the product is on sale, and click Scheduleto determine a start time and finish time for the sale.

Set your inventory levels and provide shipping information

Go to the Inventory tab to the left. Here, you'll find configurations for the product's SKU as well as inventory levels. You can also set low-stock thresholds, enable backorders and much more.

Select the shipping tab. Depending on how you have shipping set up and how you want to set it up, you are able to include the dimensions, weight, as well as the shipping class of the item.

Add upsells and cross-sells

Similar to what we discussed in the past This is an excellent way to increase sales while providing a better user experience for shoppers. Go to the Linked Products tab to get started.

Then, you can pick upsells (items which are upgrades of the previous item) as well as cross-sells (items that have a similarity or are a match for the current item). You can select these according to the product you are selling giving you total control over what customers are seeing.

Attributes can be a great way to group items and provide information on the products, which will improve the online shopping experience.

Lambright Flooring, a wood flooring provider, adds attributes for information including the color of wood, its thickness, width, and many more.

In addition to filtering customers using these attributes in archive pages, but customers can also see all information in one glance on the product page.

Write a short product description

Click down to reveal the Product brief description box. It is located next to your photos and must be short and concise since you're not given a lot of room to work with.

Incorporate your top details about the product here, while keeping your mind in mind the suggestions we provided previously. Then, discuss the major benefits of the product and include anything that's critical that buyers know in order for them to be able to purchase the item. In addition, you should include additional details as well as data within the lengthy description, which is located below the product.

Add product images

To the left of the page, there's an an option to select the product's image. This is where you'll place your main product image, which will be the most prominent image you can use on your product page. It will also show up on the archive pages of that item, so ensure that it's representative of the product.

The Product gallery selection will be where you'll upload the images you'll want to add that users can browse through. Here you are able to include a range of sizes, angles, colors, etc. for the item.

Select the product category and tag

Categories for products as well as tags to arrange your inventory, making life easy for your clients. Subcategories and categories are the main way in which you can organize products.

As an example, for instance, you could be in the T-shirt category with subcategories for adults, youngsters, and baby.

You can also use tags to organize your items, however you don't have the option to make hierarchies. If you sell graphic tees there could be tags like "cats," "superheroes," and "vintage."

If you're satisfied with the product, simply click Publish to add it to your website!

Modify the template for the product page

If you're using a block-based theme You can modify the product page template with blocks. This is a straightforward method of making changes to the entire product page in one go without having to edit any the code.

Within the WordPress dashboard, click Edit - Appearance, then click Templates. Select the Single Product template.

By default, this template has the Single Product block. This displays all of the details for this item, which includes the name, description and images and reviews, as well as related items, etc. However, you are able to add additional blocks on the page in order to make a unique, appealing and visually pleasing page layout.

For example, you might decide to include your Instagram feed that works as a social proof source, showing the satisfaction of customers with your goods. Perhaps you want to include an informational notice on shipping policy that you could modify across the entire store. Perhaps you'd like to display a grid of your top-selling products at the bottom of each product page.

For this, click to click the +icon located at the top left to open the Block Inserter. Choose the block you'd like to add and drag it under the single product block.

In this example we've included a hand-picked block of products. Choose the block, then go to the Settings panel on the right-hand side. Here, you can edit the way that the block appears and functions. If you do this, you can make changes to the quantity of items displayed as well as the information that is visible, the order they display in, and much more.

When you're done, hit the blue savebutton at the top right. Now, you can see your changes reflected across all of your product pages.

Set up and install all extensions that are required.

There's a myriad of extensions that you can make use of to personalize your product pages. A few of these we've covered in this blog. Here are just the most common examples:

All you need to do is download the extension that you'd prefer to install from the Marketplace Then, go to Plugins - Add New in the WordPress dashboard. Then, click Add Pluginat the top and add your extension files that you downloaded. Finally, activate your brand new program.

Every extension comes with a manual to guide you on how to set up and utilize the extension. And if you have some questions, contact the support team.

How do you get your product pages seen

Make sure that your website's pages are discovered by the right people is a purpose of SEO or search SEO (SEO). Although a majority of your web traffic might start via your blog and homepage postings, some of the highest-value visits from your most likely customers should direct them to your product pages.

These are the most important aspects of SEO that you can focus on:

• Keywords within your product page copy
• Subheadings and headings
• Pictures
• URLs
• Site speed

We'll discuss each in a brief manner, then we'll provide additional resources for some of these topics.

Keywords

Keywords are words your intended audience will use to search for the products that they can purchase. Through a little research on what people are looking for and what terms they're searching for, you can learn what types of phrases you should include in your pages for products.

Once you've determined keywords, you should use these throughout your product page descriptions. That doesn't mean you must insist on them in every word, but you should be aware of ways to show the search engines that your site has information that is related to the keyword phrase.

Headlines and subheadings

Search engines such as Google and Bing zero in on headings and subheadings, since they reflect what the page is about.

So be mindful of how you format your titles and be sure to naturally include keywords whenever possible.

It is best to avoid huge blocks of text, as well as the use of too many paragraphs in one row. Separate them into subheadings. This is important for two reasons. It is first beneficial to your customers, because it helps them comprehend your text. Second, search engines look at subheadings that contain keywords.

Images

Can product images contribute to search rankings? Absolutely! Images are tagged with metadata that is associated with their metadata. This information is part of what search engines consider when they determine the content and quality of your pages.

This may also lead to your images showing up in the image search results of platforms like Google that can create the need for.

URLs

Like headlines and subheadings, the URLs of the pages of your products are a crucial place to incorporate keywords.

A few tips about creating URLs for product pages:

• Don't make them too long - focused URLs are better. A word or two more is pushing it.
• Beware of filler words such as a to, a, or the like - use terms that are relevant on the site's product pages. URLs aren't the right place for sentences that are complete.
• Put your primary keyword first in the URL, if possible.
• Separate the words using dashes.
• Do not worry about capitalization.
• Make sure not to utilize URLs that you've previously used or have used before, and don't make them very similar either.

Speed on the web

One of the first places to start is with the optimization of your photos, since overstuffed images are among the biggest causes of slow web sites. For online stores it's a major problem, since the product pages typically have a lot of images.

Jetpack provides a range of efficient performance tools, including a free CDN. The Jetpack Boost plugin is a key component of speed optimization tasks like lazy loading images, optimizing CSS, and deferring non-essential JavaScript.

Attract traffic using other means

It is possible to draw natural traffic and are able to attract targeted traffic. Search engine optimization that leads to higher rankings means you will show up in natural search results for more results. In turn, this will result in organic traffic. Every click is completely free however, it requires time and effort to achieve rankings for valuable keywords.

The paid traffic is immediate, but every click costs a cost. So which is better? Let's have a look.

Paid traffic

It's also an excellent method to find out if the any traffic resulting from specific words will actually result in sales. If so, you can justifiably justify the cost and effort needed to focus on that keyword for organic rankings.

Organic traffic

Social media is powerful and can be utilized to nurture and convert a loyal audience. If you've got the time to spend on it and you are able to utilize it to bring an increase in warm visitors - - your ideal customer base - to your store online.

Direct post

If you are in a regional location, you may distribute postcards that will draw those living in the area towards your online store. This strategy can be extremely effective because it avoids all internet-based distractions competing for people's interest.

You may also be able to make use of coupon mailers which continue to work well for specific businesses. Remember, when mailing anything it's the intention to encourage people to go to your site. Therefore, your advertising should clearly define how prospective customers can get in touch with your company, how they can find you, and how to purchase from your company.

In every print advertisement - but not in tiny print in the bottom corner. Include contact information. Offer a particular offer, to track how effective the promotion.

Questions and answers about the creation of product pages

What exactly is a page for a product?

The product page is a place to sell one specific item within an online store. It identifies the product and gives information to help customers decide if they want to purchase it. Customers can then add that product to their cart and go to the checkout to purchase it.

What information should be on the product's page?

A page for a product should comprise the following information:

• An item that contains the brand name
• A description of the product that contains the value proposition for that item
• Specifications and additional details that shoppers might need to know
• Product images
• Social evidence for the product
• Recommended related products
• Pricing information
• Contact information or a live chat feature for customer service

How do I create a product page design?

There are a number of ways to structure product pages. There is a template for your product by default, and the design you select determines how your pages for products look.

For adding a new product, simply visit Products - Add Newin the WordPress dashboard. You can then add all of your item information, and upload it to your website.

When you're working with a block theme it is possible to alter the appearance of your product page without needing altering the code. Visit Appearance - Editorin your dashboard. Click the Templates tab,then choose the Single Producttemplate. You can then add and edit blocks in order to design a customized product page.

In addition, you may use extensions to alter your page layout. As an example, you could include videos, specific FAQs for your product as well as customization options and more.

The instructions for all of these techniques earlier in this post.

What is the best way to write an online product page?

Begin by studying the product's features, and utilize them to figure out the advantages it provides for customers. Your product's description should be based on features - the desired outcomes the customers will experience after purchasing your product.

Then, list out all the information about the product that the customer may need to be aware of. Take high-quality images. Consider creating a product video also. Select a price. Write a headline to advertise your product, and also draw web traffic. Write detailed descriptions. Incorporate your value proposition. Find social proof such as testimonials. After that, you can build the page.

What's the goal of a product page?

The goal of a product page is to sell the product. Its goals are to:

1. Offer shoppers the data they require in order to make an selection.
2. Create some emotional desire which speaks to their desires and desires.
3. Make sure they know that you're working with the best company available and they're getting a product of top quality.
4. Let them justify their purchase in their minds with convincing reasons for buying it.

How can I increase the quality of my page SEO?

Enhancing the SEO of your website happens with time as you implement precise changes to your website's material. Beginning by identifying the key phrase and then any secondary terms. Include them as subheadings and headings, URL, and contents, if appropriate. Write alt text for the images of your products. Expand your written material, since more content generally does a better at attracting attention from search engines.