How to DIY your blog SEO on a shoestring budget
There is no need for expensive tools for advertising to do SEO on your blog, and shouldn't have to be costly neither. Here's how to do it yourself in 7 simple steps.
When you approach the New Year's eve, there's a good chance that you'll be reviewing your expenses and budgets, trying to figure out the reasons you spent so much money last year and how you'll cut back on spending this year. It's all we've ever had to do and it's exhausting.
If you're looking to cut corners There's a good chance to discover strategies and tactics you've been using that can cost you some cash and then figure out how to eliminate them, or use them to bring them inside.
It seems that most marketers believe they must employ an SEO (SEO) specialist or tools to support the work they do within this area is a must. That's why I'm writing this article to inform you that you are able to make yourself SEO and spend no amount of money.
Are you blown away by the thought?
SEO is a important part of the overall marketing strategy.
In reality, 61% of marketers' top goal for marketing inbound is improving their SEO and growing their online presence. This is a gamble with the increasing importance of the importance of voice search, the percentage of voice search will continue to rise year-over-year.
Making sure your SEO is in sync and increasing your natural site's traffic may help you outdo the competition in your field, and will help you be more noticeable to people doing web-based searches.
What can you do to DIY your SEO strategy
1. Make a list of your key words
First step to implement your SEO strategy by yourself is to determine the keywords you wish to rank for through searches on search engines . These could be more or less long tails however, in the end these should be the terms that you would like your website to rank well for, and also phrases that people use to search for pertinent information related to your industry through the internet.
In the case of an agency that's specialized in marketing and designing, they'll need to begin with a list of the following:
Agency for marketing
Design agency
Marketing and design company
Design of high-end quality
Marketing strategy
The long-term words you choose to use could appear something like this:
What are the steps to take in implementing a marketing strategy
Effective design strategies that can be used for marketing using email
Marketing goals: How do you identify them?
Strategies for marketing of all kinds to employ
They are just a few examples. What you'll want to identify are specific areas of expertise and expand from there.
I'd suggest also speaking to sales for information on the issues prospective customers might be asking about and what they're asking for help with. This could inform your keywords list as well.
Check your rank in a manner that you can determine which keywords to build upon, and take a look at competitors' rankings, as well. It will give you an idea of the keyword which isn't being utilized, so you can concentrate on them and gain the benefits.
2. Establish or create pillar pages
Pillar pages are intended to be your one-stop source of details on a particular subject, and should be linked to your most important phrases. They tend to be longer since they aren't able to let a page unfinished, and cover as broad a range of ground as is.
You either have these pages which need to be updated or build them. When designing or revising these pages, be sure to take a look at different aspects of the subject.
As an example, let's say that you're developing a web page with the words "marketing methods".
It is important to think about the best way to put a plan to achieve goals that a strategy could assist you in achieving different methods and tactics which a strategy is composed of and how you can measure the success of your strategy and the best way to implement your strategy.
If you are referring to every word or keyword that you want to rank, you'll require a website that acts as an essential pillar. So, if you make use of that term in your writing, you can link to the page. This will increase the likelihood of your site's content to rank on search results that include the word.
3. Be aware of duplicate content and broken links
If you've been making your blog's content at random, there's a good chance you've accumulated a lot of old and duplicate content. It could be even unfinished pages. Fix those errors if you wish to have your website be ranked well. They could work against you.
You can create a spreadsheet in which you record the keyword, as well as blog posts that relate to that keyword in some way. If you have a huge number of blog entries, you could create subgroups of every keyword. Take a look at the image below to get an understanding of what I'm talking about.
This will help you plan your efforts so you know which blog posts have the most similarities to others.
Make sure you prepare a separate spreadsheet that houses any broken links you find during your dive in order to remove those links and then redirect them.
4. Update and redirect your website
After you've completed the spreadsheet, look over the similar blog content attentively. If any appear to be repeated or reiterating similar concepts, it's best to change the more ineffective or outdated blog posts to updated, better-quality pages.
Also, it will help reduce self-competing content (yes you could compete with itself in ranking in search engines) in addition to ensuring your sites are listed for appropriate keywords.
Also, it's a good opportunity to make changes to the blog's content. It doesn't have to be changed but may require more content or even a refreshing.
Since you'll be keeping your pages on the internet, you'll need to make certain that the keywords are relevant that are used on them and also contain the most current details readily available.
5. Link to the pillar pages in the text
Once your blog is clear of duplicate content, and the clutter is removed and broken links are gone now is the time to go through your blog and make sure that the appropriate ones are connected to your website's pillars .
Review your subgroupings as well as the hyperlinks that are listed below them.
Let's suppose there are three blog sites that correlate to the marketing strategy and also as email marketing . Read each blog post, and include a hyperlink to the main pillar of your marketing strategy page by using "marketing strategy" as the anchor content.
6. Make a linking plan to move ahead
Be sure to follow this plan in all future blog content you're creating. You've put in the work of creating content that is up-to-date, and the sole way to ruin this effort is if don't adhere to the guidelines.
I'm certain I've discussed spreadsheets many times and yet they're the best with this kind of approach. They can assist with each step of the process but not just this. I suggest listing every keyword on your list, and in the next column, write down the message that you have that was given to them.
It's not a bad idea to offer a variety of anchor words or keyword phrases with long tails that can be employed for every single one.
By outlining which pillar post is associated with which keyword(s), you'll ensure that any team members joining the blog are on the same page and offer them a short reference to follow while you edit and review the blog's content at a later time.
Also, it helps to keep SEO at the forefront of your mind when you create your website content.
7. Keep track of the results
Be sure to check to determine how your plan does each quarter and month. You'll need to determine whether or not your site starts to appear higher in the search results, or is it stale, which could help you locate any problems.
You can use tools that are free, such as Moz and you could do a Google search on the keyword at any moment to see if your site appears on.
Of course, if you're wondering how to monitor it and don't want to be a part of the SEO program that is similar to Moz Then I've an ultimatum for all of you curious, and it's something we've said a lot in the morning, which is spreadsheets.
SEO shouldn't cost you a fortune
An SEO strategy is crucial for making sure you are easy to find online by your clients. Employing an external SEO expert can be costly. lot however it's not necessary.
With the help of your company and following the guidelines previously described you are able to put your website up so that your best blog posts begin to be rank, and will continue to increase in ranking over time.
To summarize, the most important steps are:
To create a list of keyword phrases
creating pillar pages or, in the event that you already running a popular page to make use of, transforming existing posts into Pillar pages
Scoping out duplicate content
The process involves refreshing old and outdated content and creating redirects for content being compared to it
Seeding link to the content of your cluster from your webpages on your pillars
Implementing a link strategy
Keep an eye on your results.
Easy-peasy.
This post was posted on here