How to embed Videos onto your website (from Wordpress to Wix) |
We're most likely aware of the power of video in marketingparticularly when it pertains to online stores. However, what you're not aware about is how to get video onto your website in a manner which extends the average duration of your site, boosting conversions in the process.
If that's the case for you then you're in the right place. This guide will provide all details you'll require to learn how to embed videos on your website. Let's dig in.
What is the reason to embed videos?
Google Analytics data shows that users who convert have over 10 times the normal time spent on the site. The longer they stay on your site and the more chance that you will make sales.
That means you should be trying to keep users on your site (and interested) for as long as possible. Adding video to your site can help improve your average session duration -- and increase your conversion rate in the process. As an example, marketer Blake Aylott observed a 100 percent increase in the amount of time spent on a page when he added a video on the homepage of a customer's.
Additionally, viewers who watch video advertisements are 64 to 85 percent more likely make a purchase. Embedding video to your site should be a no brainer when for boosting conversions.
Embedding videos vs hyperlinking or uploading videos
From a perspective of the power of video is in your data analysis You're now ready to include a video to your site. There are three choices:
- The video can be uploaded directly onto your website
- Click here to go to the video
- embed the video
How do you determine which one you should use? Directly uploading the video can slow your site down. It's no secret that slow website speed can affect the rate at which people visit your website You don't want to take this approach.
In the event that you add videos to your website viewers must leave your site to watch the video in a new tab. The process diverts visitors from your site and defeats the goal of using videos for extending the time on your website.
It's true that embedding is the ideal combination of both. It's the Hannah Montana theme song* If you embed a video, it shows up on your site just as though it had been downloaded, and there's no need to worry about the speed of your site because it's hosted elsewhere (like in the case of). This is the best method to attract users to your site -- and then keep them on your site for the long haul.
There are many benefits to embed video. They don't end there but. Below are some other reasons to add video on your website:
- SEO. Embedding video provides you with the chance to enhance the title of your video, its description and the transcription.
- Bandwidth and storage limits. Because your video is hosted on another site it doesn't need to worry about it eating up your site's bandwidth and storage.
- Video quality. If you host your video using platforms such as, every video is optimized for an optimal viewing experience based on the user's internet connection.
How can I embed videos
Learning about how you can embed video is easy. What you must complete is to follow the directions in the following article and you'll be in the process of embedding your first video. To make it easier, check out the video tutorial below to familiarize yourself with the procedure.
Step by stepon how do you embed your YouTube video?
- Click embed to share or embed
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Cut and paste the embed embed code to your site
Next, hit the embed code icon , and paste the generated code on your site.
- Socially, embed your video directly from
If you're embedding your video to the social media platforms it is possible to use buttons for social media to help you embed videos on your preferred platforms. Just remember to copy/paste the latest embed code in order for those to take effect.
- Make your own video player
Prior to embedding your video make sure you customize your video player by hitting "Player" on the right hand side of your webpage. This allows you to determine the type of video that your website audience sees.
To access them, just go to the "Embed" section in the settings for your videos. There, you are able to customize the embedded player and create a preset for convenience. Once you've done that, hit"Embed Code" in the top right corner "Embed Code" button at the top right hand corner, and copy or paste to the destination you want.
How to embed YouTube videos?
If you are learning embed video content from YouTube begin by going towards the YouTube play page, clicking the Share button, and finally click Embed. All you have to do is copy and embed the code.
In order to personalize an embedded YouTube video, it is possible to modify the player controls that display/cover the video or make your video begin at a specific timecode. To further customize the video, you may add autoplay, color, language, looping, as well as additional parameters within the iframe embed.
How can I embed an Facebook video
Embedding the content of a Facebook video is extremely easy. When you see a video that you would like to embed, all you have to do is tap the three dots in the upper right-hand corner and press "Embed".
You can even add the entire post to your site by pressing on the checkbox. Doing this allows you to upload the video to your website along with its corresponding caption.
How to add video content to a Shopify site
The first step to adding a video to your Shopify website is to copy the embed code of your video. It is done via the source the video came from (like , YouTube, Facebook and so on. ).
Next, log into the Shopify administration dashboard and go to the page you want for the video to play on.
Once you're on the right page, click on Rich Text Editor and choose the icon for video in the toolbar. A window should appear with an area to add your embed code. Once you've pasted the code, just click "Insert video" then you're done!
Just add a video into Shopify using
Shopify has a relationship with that makes it even easy to add videos to your website. When you're building a page on your Shopify site, you'll need to paste the URL of the video you want to embed and then paste it into the page builders. Just copying the URL will instantly embed the video on the page.
How to embed a video within WordPress
In terms of embedding videos into WordPress there are three choices: Use the embed code, copy/paste the URL, or install a plug-in for a specific video platform
Option 1: Make use of the embed code
Use the embed code if you want to customize the video display or if your video is hosted on a platform WordPress's automatic embed feature doesn't support.
For embedding the code into your WordPress site, you must go to the Text editor and edit the HTML of your site.
Find the spot in your HTML that you wish your video to go and place your cursor in that spot. Copy your embed code and paste it onto the appropriate spot. Press Publish to save your work . Check the preview on your page to confirm that the video is live and in the right spot in your web page.
Option 2: Copy/Paste
If you're using a web-based video hosting platform like it, then you do not need to use to enter the embed code in full. What you need to copy the embedding URL from and past it into your Visual editor in WordPressThere is no need to code!
Option 3: Video platform plug-in
WordPress can also allow users to download plug-ins into the platform which make embedding video easier. The options available include , YouTube, and Dailymotion.
How can I add a video to Wix website
Learning how to embed videos on the Wix website follows an identical process to similar to WordPress. If your platform for video is compatible with Wix it is possible to use the URL of your video. If not, you'll have make use of the embed code for your video.
Option 1: Use the Embed Code
Start by copying your video's embed code. Then, you can open the Wix Editor and click "More" to search for the HTML Iframe. Insert your embed code in the iframeand click "Save", and your video should now be live.
Option 2: Copy/Paste
To copy and paste Open the editor in Wix, then press the "+" icon and then select "Video." After that, select the platform you want to host your video on in the section called "Single Videos Player." Then, select "Change Video" and then paste the video's URL. You are able to customize the controls and playback through the adjustment of toggles. You can also add your description to the "What's in the video?" field.
Wix lets you easily alter the size and position of your video. All you have to do is drag and drop. Make sure to press "Save" before exiting the Editor.
How can I embed a YouTube video on Squarespace
Adding a video to Squarespace uses a procedure that is similar to the platforms above. There is still the possibility to embed a code or URL.
Begin by opening the web builder and then adding a block which allows video. Then, duplicate and copy the URL, or use the embed icon and paste the embed code.
The options for customization available on Squarespace are not as extensive. You can edit the title and description of your video, and then include your own thumbnails by disabling the "Use Thumbnail" circle. As long as you're using embed codes, you can take advantage of the advanced display settings offered by the video hosting service and also enable autoplay.
Videos of various types to put on your website
Having a diverse range of video content embedded across your social media and website can help you optimize your customer's engagement in a holistic way. Here are some examples of the different types of videos that you can make with the intent to embed across your company's web presence.
Videos about our company and the 'about us' videos
Product explainer videos
Making product-related explainer video clips that show a consumer through the instructions for and/or details about the product are crucial to any digital marketing strategy. Succinct and informative, video explanations of products allow customers to grasp the essential information of your product or service effortlessly.
FAQ videos
FAQ videos are designed to answer questions customers might ask about your service or product and provide instant responses. Making a FAQ video can be an innovative way of engaging with your audience and promote confidence in your brand.
Case studies and testimonies
A video that highlights customer quotes as well as their experiences with your company can be another great way to get your customers involved in the marketing. Try this tactic out today with one of 's amazing testimonial templates.
Event trailer videos
Do you have an amazing webinar you'd like to share? Participating in a meeting you'd like clients or colleagues to know about? Create an event trailer to get your target audience excited about the event.
Time to start creating
Embedding video to your site is fairly easy if you know the best practices for the specific platforms that you're working with. Making the effort to add a few videos onto your site will draw customers to your website and retain them on your site, increasing chances of them making a purchase.
Now that you understand how to embed video on your website (and the ins and outs of embedding the video on other platforms that are popular) It's time that you begin creating professional videos!