How to Improve customer life-time value using Jetpack CRM

As the adage goes, you make a sale to win a customer instead of gaining a customer to make the sale. One sale doesn't matter much in the grand scale of things. What matters is customer lifetime value (CLV). Utilizing Jetpack CRM, you will have numerous tools at your disposal to boost the CLV of your customers.

It's easier to sell to existing clients than it is to attract new ones. The customers you already have know you, and if they were pleased with their last experience, they'll be open to future offers and more likely to return provided that you're communication to them in a way which is helpful and respects their needs.

A CRM that is reliable, and one that seamlessly integrates into the existing processes, makes this possible.

Learn: What is a CRM?

Jetpack CRM is an ideal choice because it was designed just for WordPress and with stores top-of-mind. In fact, it's run by the same business that owns .

This article can assist you to develop a basic plan for increasing your customer lifetime benefit with Jetpack CRM.

What is the value of a customer's lifetime and what's the significance of it?

Which would you rather achieve to grow your business?

Make one sale for $150 and never contact the customer again, or create a sale for $30, and then ten more sales to the same person in the following two years which adds up to $30?

There is no doubt: you pay the $330.

And yet, so many eCommerce businesses spend the majority of their marketing efforts trying to attract new customers while ignoring their existing customers. Also, they fail to collect or keep track of information on the new customers and lose opportunities to generate repeat business from them.

Knowing and understanding your customer's lifetime value can provide an opportunity to increase stability and profits for your company. It also helps you quantify the amount you need to be spending on marketing.

In the example above, if your customer lifetime value is $600, you can justify spending $100 in marketing to gain a brand new client.

But if you don't know your CLV, it's hard to judge if you're using your marketing budget wisely.

What is the value of your customer's lifetime? Jetpack CRM can help you do that as it allows you to maintain track of every single customer and their spending over their life in your online store, and displays all your customers' information all in one location.

Understand and respond to customer behaviour

With Jetpack CRM, you can keep track of all the transactions of your customers.

The activity log feature keeps records of the most important details about every contact, including quotes, invoices, changes to their status, and so on. Now, with its free integration with, you can monitor everything from your dashboard.

When you know what your customers are doing, you can create smarter, more personalized, more efficient marketing strategies and also communicate to generate higher levels of engagement.

Perhaps your team of service professionals could find a way to ensure a satisfied customer who has a long experience with you. Although it may require more effort and expense than regular, salvaging a relationship that's established to be successful can be well worth it.

There are no limits to what you can do! But the point is that Jetpack CRM makes this type of information available, and puts it accessible so that you can make smarter decisions in response to customer behaviour. The result will be more revenue as well as a higher the value of a customer's lifetime.

Make customer segments that you can use to target on when you market

There are a variety of customer segments that you can design with Jetpack CRM. For example, you could group customers who have any or all of the following characteristics:

• Purchased during the last three months
• Haven't purchased within the last six months
• Purchased a specific item
• Converted to email
• Living within a zip or state
• Spent over $150 for at the very the very least one purchase
• Used a coupon code

There's really no limit for this. Can you improve customer lifetime value with an individualized segmentation of clients who have used at least one coupon? You could send them a coupon-based offer in addition to sending a distinct advertising message to all other customers that aren't as motivated by cost. This allows you to reach those who are motivating specifically to them rather than discounting your products for everyone.

What do you think you can use a section of clients who haven't bought in the last one year? You could create an incentive campaign to reactivate them and offer the customers additional incentive to come back. Based on the success of the program, you'll get an idea of what works to draw returning customers who have left and to increase their lifetime value.

The company that deals in sporting goods can maintain email engagement levels high and unsubscribes low by sending more relevant emails. As an example in lieu of making announcements about their brand new baseball equipment to everybody the world over, they can send the announcement to people who have purchased equipment for baseball in the past. That doesn't mean that others aren't affected as you could design an email that is based solely on the purchase history of those who have purchased from them, too!

Everything and more is possible when you have a powerful CRM like Jetpack that is integrated into .

More revenue from email marketing and automation

Another way to increase customers' lifetime value is to use email. We've already touched on this somewhat, but think about a few email revenue and ROI stats:

• The average customer spends an average of 138% more when email marketing is integrated into the ways companies connect with customers.
• Return on investment for email was discovered to be four times higher than direct mail.
• Open rates for abandonment emails to carts can be as high as 40%..
• Personalization of emails generates 6 times the amount of income as general emails.

There's a lot more -and yet, it gives you a good sense of how effective and efficient emails for marketing and automated email is.

Utilize these methods in conjunction with the details about customers obtained from Jetpack CRM to increase the value of a customer's lifetime. It is easier to engage with your existing and new customers by:

• Emails from abandoned carts
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email communications
• Post-purchase automated emails, such as request for reviews
• Automated nurture campaigns

It's clear that so much of email communication is automated. This can be a double benefit for you, because you'll increase your customers' life-time value, without having to work constantly.

Not everything must be automated. The segmented marketing campaigns you run are a good example. They depend on your customer data. They could also depend on what's happening in the world, in a particular city, state or nation, for instance, a brand new launch of a product, holiday events as well as many other factors.

When you use Jetpack CRM you'll be able to access the customer data you need for you to begin using email to the fullest extent. Additionally, your average lifetime value will increase.

Reducing friction and increasing collaboration between marketing and sales

If you've missed it -- Jetpack CRM now integrates directly with your dashboard at absolutely no cost. It's completely free!

This means that both your marketing and sales staff will now have access to the same data. Therefore, whether you're creating advertising campaigns, or your sales people are communicating with specific clients all of them can view customer transaction histories, contact information, prior communications, and additional data.

You'll be able to mail invoices and quotations and view each client's accounts on social networks, label them based on sales calls, and much more. See more features of Jetpack CRM.

All of this helps your sales and marketing teams coordinate their efforts better. When the sales department has been assigned the task of communicating with a certain group, say then the marketing department will have the proper data for creating effective marketing and materials for the sales team to use.

This integration ensures that everyone is on the same level. Your internal systems will work more efficiently, and your customers will be provided with better-targeted, personalized appropriate marketing and communications.

This results in happier customers who are more loyal and purchase more.

Install and set up Jetpack CRM today for no cost begin collecting and using data to improve your customer lifetime value.