How to Keep Your Emails From Spam

Your work will be lost if your emails end up in the spam folder. This is how you can make sure they don't get there.

It is likely that you have worked hard to gain email subscribers and craft catchy subjects, develop effective openers, develop conversion-worthy CTAs as well as establish a schedule. However, all of that effort will be futile if your messages go straight to the spam folder.

 Once they're buried in the junk mailer, they're not going to be released!

What is the reason your emails keep continuing to be buried in the spam folder? How do you overcome this issue? In this post we'll go over the actions you can follow to ensure your messages are delivered to the subscribers' inboxes and where they belong.

Why do emails go to Spam?

Marketing emails may end up getting marked as spam due to a variety of various reasons. Following are some of the most popular.

The Subscribers You Received Didn't Have' Permission

One way your emails can be flagged as spam when you don't have the consent of your readers to contact them at all.

If you buy an email subscription (this is a dangerous concept and illegal in some areas) If you receive emails from business pages or receive emails through personal business cards that you've collected it is still necessary to have permission to send email messages.

You Didn't Include Correct Information Regarding Your Firm

Legally, it is required that you have a valid business address listed for your business in your email messages. If you don't provide this information, or if your information is found to be incorrect or insufficient or incorrect, it can cause your emails appear to be spam, which could cause them to be flagged.

Very low email engagement

Engaging with your customers isn't limited to social marketing via media. Mailbox providers monitor emails that recipients receive, and also interact with.

If your customers notice that they don't open or respond to your emails, they'll eventually be flagged as spam. Certain email providers will suggest to users that they remove themselves from your mailing list.

You Don't Provide a Method to unsubscribe

Allowing your subscribers the option to remove themselves from your list might seem like a problem, but it can actually save you a ton of headaches in the long run.

If a subscriber wants to unsubscribe from your email list but they're provided with no option to unsubscribe They're much more likely not respond to your emails. That can lead the mailbox service to mark your message as spam.

If the customer doesn't ignore your message, they might mark your email as spam, which puts you in the same situation.

The email you sent isn't formatted correctly.

If the email you send out is not formatted correctly likely to be considered spam by your service provider for your mailbox. A poor formatting style can lead to...

• Not mobile-friendly
• Too many images or images that are larger than 102kb
• Too long

The Trigger Words you used were Phrases

Certain keywords or phrases that you may use in your email which are prompting spam filters to consider the email as spam.

The words winners, risk-free felicitations, double your money and free, as well as earning more cash etc. can send an email, making people believe that you're trying deliver an email using an untruthful or fraudulent information.

How to keep your email messages out of the Spam Folder

Here are some of the more common reasons your emails might be getting banished to the spam folder. We'll now look at some ways to make sure that the spam folder will never see your precious emails ever again!

Invite Subscribers To Confirm With an Opt-In Double

The right permission is crucial! When a new subscriber signs on to your list of email subscribers, be sure to contact them to confirm that they're happy to receive messages from you.

Also, make certain to remind your customers to add your email addresses to their permitted list. This will help ensure that their mailbox provider won't flag your emails as spam. It's a simple step to maintain your email delivery and engagement rate up.

Below is an example a successful double opt-in-in-in-a-box message that you could send to your subscribers when they sign up:

 SUBJECT You must confirm your subscription

 Hi %FIRSTNAME%,

 Thank you for joining us. Click the link below to confirm your subscription, and you'll be off to the races.

 (Button)

 Make sure that you don't miss any of the action:

 1. Make sure you follow the instructions to allow-listing for your email service here: (link)

 2. Include my email address in your list of contacts.

 Talk to you soon,

 %SIGNATURE%

Utilize Spam Checkers

If you'd like to provide an additional security for your email messages before you even send them off, consider using spam checkers.

These tools will allow you to copy and insert your email's content to their systems or even send a test email to determine if the email is likely to be a trigger for spam filters.

Utilize (Or Buy) Your Own Authenticated Domain

While it's certainly not disastrous to utilize a Gmail, Outlook, or Yahoo email to send out your email campaigns but it may cause your emails to go straight to the spam folder.

Make sure you regularly clean up your email List

As your email list grows, there may be situations where you find that your subscriber have email addresses that are not valid. It is also possible to discover that there are some spam email addresses on your list that have been not detected by your spam filter or even a handful of hard bounces.

Sorting through these emails and ensuring that you are on an focused email list can...

• Help keep your emails out of the spam
• Increase your email click-through rates
• Make sure your list's reputation is maintained through your marketing software for email

Change the Subject Lines of Your Email

The most common mistake businesses commit when it comes to sending email is that they do not optimize the subject lines. Your subject line for your emails is the first thing that an person who receives your email will see as they visit your website So you must be sure to make it memorable!

Never mislead customers by using your subject of your line (nobody would want to click bait). Your subject line should be as engaging as possible so customers are interested in clicking. Here's a great tool from CoSchedule that can help create better email subject lines.

Use a Custom SMTP Server when sending emails via WordPress

In WordPress the mail function in PHP uses a mail function to deliver emails. Many shared hosting providers don't utilize this function in the correct way or disabled. This can have a negative impact on your company, as your email messages aren't getting received.

Final Reflections

Discovering your email has been placed in the spam folder is never fun. Therefore, we hope that the advice we've provided above will aid you in understanding the best way to keep your email from being discarded as spam and out in front of your clients!

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