Crealanta Magazine

How to Make a Video Podcast | YouTube Podcasting 101

Jul 28, 2022

It's becoming increasingly difficult to come across a company who hasn't tried podcasting in some form. Podcasts can be a fantastic option to get your readers involved and drive traffic to your website, however they typically, they don't work due to a lack of time or resources.

Everything you'll need for a podcast's start is laid out right in front of your eyes, however, producing your own podcast is much less daunting.

As per Edison Research, total podcast listeners grew 37.5 percent between 2017 and 2020 -- and will continue to grow in the coming decade. Listeners to podcasts aren't just the one thing growing. The number of podcast episodes on the market has grown exponentially over the last couple of years, and there will be up to 43 million episodes available across all platforms as of January 2021. If you're thinking about creating their own podcast, the first step should be figuring out how to make a mark in the number of other podcasts.

One easy way to achieve this is to use an audio-video podcast in conjunction with your audio podcast. With just 17% of podcasters opting to record videos along with their audio content, making an interactiveand appealing video podcast is a fast track to gaining an audience.

Let's take a dive!

What exactly is a video-based podcast?

There are many variations of video podcasts are a traditional podcast with the medium being video rather than audio. Videos can be recorded recording or live and they can be as basic as an "fly in the air" video from the recording procedure or use more visual elements like animated stories or storyboards.

Audio podcast vs video: advantages and disadvantages

When comparing audio and video podcasts, be sure to take into consideration a myriad of aspects that include your podcast's purpose and platform of choice. Both video and audio podcasts each offer their own unique advantages and drawbacks.

One of the biggest benefits that an audio podcast has is the convenience it offers to users. Listeners can access audio podcasts anytime and listen while engaging in different activities like taking on their commute or hitting the gym. Video podcasts require users to be fully engaged with the material and are therefore less popular in comparison to audio. But there are times when the hurdle for entry is for you because viewers are naturally much more engaged due to of the focus required in order to enjoy the content. Also, a video podcast guarantees that everyone's eyes are on you!

We recognize that video production can be fairly daunting to novices, but once you have the proper video podcast equipment and the right software The process can be surprisingly straightforward.

Video podcast software

Video podcast equipment

It is feasible to create an entire video podcast with just your computer, there are other pieces of video podcast equipment which can take your video content to a new standard. Here is a brief video podcast equipment checklist that will assist you in your preparation.

Video podcast equipment checklist:

  • High definition camera multiple cameras-- Many podcasts employ a 'multi-cam' approach to their video podcasts typically to record multiple perspectives of an interview that takes place in the studio. Though it is by no means necessary to use several cameras, it could provide a fascinating viewing experience for the viewer.
  • External microphoneThe final analysis perhaps the most crucial element of any podcast is the audio. In order to capture the clearest, crispest audio quality it is recommended to use an external microphone is strongly advised. External microphones are fairly easy to operate and can enhance the enjoyment of your listeners.

Different types of podcasts with video (and some killer examples)

Interview with 'In-Studio'

In-studio video podcast interview occurs inside an isolated room that is shared by two or more individuals. The studio used for the interview might be a production studio that is professionally run or, in most cases, a 'DIY' home studio.

Below, we see how they used an in-studio video podcast to help engage their audience on 's own content production.

Talking heads

One of the most well-known kinds of video podcasts, particularly with today's reliance on technology, is the 'remote interview'. Remote interviewing involves the host of the podcast (or hosts) interviewing guests via video conferencing software. This type of interview is useful when podcasts hosts as well as guests reside in different locations, as it enables a conversation to take place from the comfort of the home of each guest. With the globe becoming ever more remote, these forms of podcasts have become increasingly popular. Podcasts that are remote, providing hosts with the ability to speak to people they might not otherwise converse with, have been a delight to see grow in the past few years.

Static image

Video podcasts that feature just a static image are the least involved of all possible choices. These are usually a straightforward podcast recording which is played on an image that is the only or a single animated image which often features branding of the company or podcast in question. Although static video podcasts could help you to reach out to new audience (on Youtube, , and other platforms for video) but they do not draw attention and engagement like the alternatives listed here. Regardless, they can be an excellent entry point into the realm of storytelling through visuals.

Footage + audio

This kind of video podcast contains spoken dialogue that is overlayed on visual images, be it live or animated. Often, these podcasts feature an image of what is being discussed among the guests, ranging including stock footage and animations.

Below, we will observe that the StoryCorps podcast effectively utilizes animated videos to demonstrate how the podcast host conducting an conversation with the father of her host.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts can be similar to talk shows for a public audience in a corporate setting. Imagine sales teams, account management teams, customer service teams, and so on. Like's Technical Proof, HTML1is the weekly show hosted by sales engineers that talks about product releases technological implementations, as well as tools to assist clients.

Internal video podcasts provide a creative medium to connect with teams on a private and secured channel. So if you're looking for innovative ways to communicate knowledge, engage remote team members, or to help create communities and strengthen your business image, then an internal video podcast is a good option for your staff.

How do you create the perfect video podcast: a step-by-step guide

The steps involved in how to create a video podcast are fairly straightforward after you've got your video podcast equipment including software and tools in place. We will walk you through a five-step process to getting your brand new video-based podcast up and running.

1. Decide the type of video podcast you want to produce.

The format you choose for your video podcast to take depends on the goals you are hoping to achieve as well as the target audience you hope to appeal to. However, it is reassuring whatever format you decide to use, it is fairly easy change to a new format for your podcast at any moment.

2. Create or film the video you want to include.

3. Edit the video and create a unique thumbnail.

4. Upload your video.

Uploading your podcast to a platform for hosting is the final step to having your video show up and running on the internet however it is just the tip of the iceberg in terms of sharing and promoting your videos.

5. Share and promote your video.

Successful video creators know that the path to digital success does not end with upload. To increase the impact of your podcast, creators of content must leverage social media amplification on various platforms. Allows users to effortlessly share their uploaded content across the social media networks -- even including a free video creation template for announcing a brand new episode! Check it out below:

Ready to level up? Take your video podcast live

Lights, camera, podcast!

For those who have dreamed of launching their own podcast What's stopping you? If you have the right tools, knowledge and an area you're interested in, creating an incredible video podcast is well at hand.