Crealanta Magazine

How to Run a Successful Webinar for Growing Membership on your Site

Dec 23, 2022

Contents

Reader Disclosure

You're looking to increase awareness and increase the traffic toyour website? Webinars could be the ticket. Though running a webinar might seem daunting, it's super easy if you've got the appropriate tools.

In this piece, we'll guide into the most effective tool for marketing webinars. We'll also go over...

  • What are the reasonsyou might consider using webinars in marketing
  • What is the best wayto run a successful webinar
  • And most importantly, what is the best wayto get interested viewers of webinars to convert into customers

Now let's move on to the next step!

What are the benefits of using webinars for Marketing?

Webinars can be a fantastic opportunity to increase exposure. Through promoting and hosting them, you'll increase users on social media , and help to drive more users to your site.

Additionally, webinars can set you apart from your competitors, help you establish the authorityin your industry, and help you sellyour items and services.

Webinars provide you with the opportunity to present your web pages, sell the importance of your website's content, and tell people how they are benefited by joining your site or purchasing your stuff.

They're the ideal forum for convincing prospective customers that you've got just the thing they require.

 PRO TIP

If you have an online membership or subscription site, you can also transform your webinars into an income stream passive through selling them as high-quality content.

Plus, regular, recurring webinars can make your customers feel that they're getting their value for their money, and will bring a new dimension for your company. All the stuff that factors into retention of members.

The Webinar Tool The Webinar Tool Crowdcast

It's also got unlimited replays which makes it easy to make the most of the passive income opportunitywe mentioned above.

Tips for Running a Successful Webinar

Once you've got the right tools in place, it's all about preparation.

To run a successful marketing webinar, first you'll have to determine:

  • What you want the webinar to achieve away (increase brand awareness, grow your email lists, market memberships or memberships, etc.)
  • The things you would like for them to know?

You can then tailor your event accordingly.

Select a Topic that is relevant to the topic.

Make sure you choose an area that is interesting and provides worth. The topic should resonates with your target audience and solves a problem they have.

Try to think of something people will want to see.

Looking for ideas? Here are some topic ideas:

  • You can think of the questions that you are frequently asked by customers
  • Visit a few websitesin your field Look for the most-mentioned areas of concern
  • Find your top blog posts that are most popular, and develop your subject around the content that you find most popular.
  • Check out a handful of rivals' websites, and then look for their webinars that have the high attendance, or with the blogs with the highest amount of traffic

Partner with Experts from Other Fields

If you're new to webinars, think about forming a team with other leaders in your industry. There are many ways to go about it...

  • Interviewindustry professionals or influencers
  • Co-hostwith co-hosts with
  • You can even let your guest host the webcast.

The grouping of speakers can relieve some of the stress. Also, it could draw a larger crowd of viewers because each speaker will attract their own audience.

Create a Webinar Registration Landing Page

While you'll likely use an online platform for webinars (like Crowdcast) for hosting your event, it's important to build a registration page on your website.

That way you can point all your webinar marketing materials to your web site's URL to collect as much search engine optimization juice as possible from of the event.

Crowdcast (and many other platforms) provide an embed code for registration that you can paste into your on-site landing page.

Although not all sign-ups will show up, the fact that the person has made time to register is an genuine potential lead.

Keep in touch with them, announce future webinars, and ensure that your company is at the forefront of their minds.

Promote Your Webinar

The bottom line is that If you don't advertise the webinar, no one will take part. In some ways, your promotional efforts for your webinar are more important than the webinar itself.

You can begin advertising as early as 1 month to 2 weeks prior to the date by putting together an webinar marketing campaign. Include elements such as:

  • Announcement email
  • Blog post on topical topics
  • Paid Google Search ads
  • Your newsletter should be included in it.

Even with even a modest budget, you can easily make a great webcast promotion. It's all it takes is planning and hard work.

Make sure you build excitement around the occasion. As an example, you could write a blog post that gets people fired up on your subject.

Create an quick summary video. Use it for ads that are paid YouTube advertisements, and then include the video on your landing page.

Registrations are the goal. The more people know about your webinar the more successful.

Create and schedule an email sequence

To aid in your marketing and follow up it is necessary to develop what's known as the email sequence.

Emails from sequences should be sent out in a manner similar to this:

  • Email 1: Confirm your email right away after registration
  • Email 2: 5 days before the due date
  • 3. Email: Three days out
  • Email 4: 1 day before
  • Email 5minutes 15 minutes prior to
  • 6. Follow-up email (couple of hours post webinar)

The last email of the series (the follow up) should also include a call to action (CTA)urging registrants to sign up to your club, join to your newsletter, purchase a product or whatever your objective is.

The preparation of the presentation

A webinar should run between 30 to one hour. The longer it is, the more people seem to drop their interest. Maintain a conversation that is fast-paced and make use of a playful, conversational style.

Refute what you have said with evidence and facts and make sure the presentation is well organized so people can easily be able to follow the presentation.

Where possible, use visuals Clear and succinct slides that are relevant, with appropriate images, and entertaining animations. They will impress your viewers and will keep them interested.

Well before the live event make sure you practice your talk at least a couple of times and test sound quality to ensure that your audience will be able to clearly hear your voice.

Use a discussion flow

A discussion flow is the document you prepare in advance to keep you on the right track and provide you with an idea of where to go if you end up off into the woods.

It can be thought of as a script. If you're planning to discuss the topic you should separate your subjects by sections. Then, list the most important details, as well as any other statistics or references you plan to include.

If you're presenting alongside a host, it can be super helpful to separate out sections where the two of you can speak. This way no one person is the one to dominate for the duration.

Remember to relax

Authenticityis the primary factor for a successful webinar. So relax! If you stumble over a few words here and there, that's fine!

Nobody expects you to be perfect. Some stutters or technological glitch demonstrate that you're real and reminds your audience that you've taken the time to show the audience your full attention.

Questions and Answers Session

When you've finished the webinar , you'll have to run a Q+A session that is popular among the attendees of webinars.

If you're particularly nervous about this part of the webcast, you can ask participants to submit questions prior to the webinar..

You can then fill the session with questions which you've already got the answers to.

One of the most important things to remember is to be relaxedand take in the experience. Your personality is likely to be reflected during the webinar and help to make it a success.

How to Turn Webinar Attendees into Buyers

There are now some great strategies to run your webinar successfully. Now how do transform your attendees into customers?

Fortunately, there are a few tested and tried strategies!

Offer Discounts

Additionally, giving a discount can perform double-duty by helping to increase the number of the number of registrations (that is, if you advertise it as part of your promotion advertising campaign).

Include Exclusive Content

Each time you host a webinar make sure you design and provide content available only to customers.

This might be worksheets, templates, case studies or and a gratis gift that is of a certain kind - anything that adds value and is pertinent to the webinar.

The irresistible nature of content is a fantastic opportunity to convince people to sign up at the time of the event or even after.

Follow Up

Even if people don't sign up on the day of the event, this doesn't mean they're not thinking about it. Everyone who has registered has expressed interest - regardless of whether they attend or not.

So make sure you make sure you follow-up with each person on your list of registrants. Email is the most effective method to pull this off.

In the past, you'll want to design an email sequence that ends with a subsequent email. The final email must be accompanied by a CTAto buy.

If you have a segmented audience you can customize your CTAto the people who attended your entire online seminar, only to leave early, didn't attend at all as well as others.

Final Reflections

Once you've gotten a good idea of the best wayto make use of webinars to promote your website, you'll be prepared to begin!

All you'll need are you're WordPresswebsiteand  along with a great webinar software like . Include a dash of dedicationand imagination, and you're destined to kill it with this innovative tool for marketing!

cta character

Take Action Today!

Begin to earn money for the content you produce.

    Are you ready to use webinars to promote your membership site? Please share your thoughts in the comment section below.