How to Sell 100+ seats in your online course to one corporate customer

This year, the amount is currently approved for spending on courses, coaching and consulting for small- to medium-sized associations, nonprofits, and corporations.

  56% of that training is provided by facilitators or instructors who are not from the outside (experts just like yourself).  

Here's the thing that's interesting: more than half of this training will be delivered on the web.

  What I've Learned While Being the Decision Maker for the 7-figure training budget  

My previous life was when I served as the Chief Learning Officer at large-scale organization. The annual budget for my spending was in excess of 7 figures.

I bought all kinds of training including NLP to our sales staff to diets that are alkaline for our executive team retreat to the drumming circle for our company celebration, as well as all the standard stuff like leadership and productivity, sales etc.

What I learned is this: If you can connect what you are doing to a result a company wants, companies want to work with your company.

  Why Selling Your Online Courses to Corporate Customers is a Great Idea  

Since I launched my own company training experts and companies how to create courses that have attracted thousands of dollars of dollars in coaching, online courses and consulting revenue from individuals and corporate customers. Here are a few strategies to achieve exactly the same thing:

1. You can sell multiple "seats" within your class to a single customer. I have had corporate clients purchase 10, 20 50, 100, and 250 seats for my courses with prices ranging between $179-$1997.

2. You can blend your online course offer by offering up-sells such as online group coaching or on-site customized or virtual sessions for implementation.

3. You are able to easily modify the existing online course to suit an enterprise customer. The course can be customized to give more access to you with an exclusive implementation call to all participants from the hosting company. You can also create an application project related to the company's current initiatives based on what you teach in your course. There are endless possibilities.

4. Getting corporate clients can help you get even many more clients. The fact that you have worked with corporate customers can give your business immediate credibility when advertising your services to private clients.

  Pre-Selling an Online Course to a Corporate Customer Prior to You Create It  

If you don't already possess an online course for sales? Pre-selling a corporate client an online course before you create it can be a powerful approach to clarify what you should include in the course and also to fund development time.

It's easier than it sounds. In meetings with corporate clients, I systematically take them through a process and have them share what they'd love to see as an online training course.

It is then possible to turn around and sell that material to your other corporate clients or launch it to individual clients.

  What to Look For If Corporate Clients Buy Your Products  

Two questions could ask yourself to determine whether corporate customers will purchase the offers you make.

  Question 1: Is your class topic one that companies would be interested in?  

Here are some of the categories of training that corporate clients put into year after year:

• Accounting and Finance
• Administrative Training
• Customer Service
• Health and Wellness
• Human Resources
• Industry Specific Instruction
• Information Technology
• Leadership and Management
• Marketing
• Personal development
• Organization and Productivity
• Sales Training
• Software
• Strategies, Creativity and Innovation
• Team Development
• Facilitation and Training

  Question 2. What is my topic of study? How does it connect to an outcome that which a firm would like to invest?  

A simple way to convince corporate clients to see the value of your program is by linking the results the course produces to profits.

It's easy to see how profitable it is to take advantage of subjects like selling skills and marketing via social media, doesn't it?

However, what happens if you're teaching about a subject with a less obvious connection such as sleep therapy?

It is possible to ask the following 2 questions:

What is the result my proposition will yield?

What does this mean in relation to profit?

For example, here are some topics my clients have suggested to the corporate client market:

If you're an expert or coach, freelancer, speaker, author or small business you can find a huge opportunity for you in serving small businesses, big businesses, non-profits and associations.

In the next free webinar for the community, I'll be walking through how you can get corporate clients including:

• Who is buying the items they purchase? What are they buying and how much they are spending on, and the best way to determine whether they will purchase from what you offer
• One thing that you must never say in a meeting with potential clients from corporate (this will send you into the murky world of "We'll be back in touch with you" ..." that is almost never a sale)
• The best way to go away from selling online classes programmes, courses and other services by enrolling one student at a time to selling bundles of 50, 100, or more, to one company
• The critical thing you need to complete before picking your phone or write an email so that your clients can see the value in what you offer and invest in your programs (most professionals do not realize this and never get to the point of starting)
• An extremely powerful four-part conversation Frame for leading a conversation with a customer to bring them close to a sale

  Do you want to know if small, medium or big companies are willing to invest in your knowledge? Click here to download the "How to Know whether Corporate Clients will Pay for Your Expertise 100 Topics for Training that Corporations will purchase this year" Guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) and The Launch Lab. She has assisted thousands of experts create and launch profitable online courses, and has designed world-class learning and online courses for companies like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine talks about strategies for online learning as well as digital marketing. She has also performed on stages with numerous influential influencers, including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.