How to Sell Online Courses in 2022 (Ultimate Guide) -
Selling online courses on it is cost-effective and straightforward. Which course you decide to make is up to you - we're just here to support you and make your life as effortless as you can.
In that same spirit this is the full guide to help you on your journey. There is also information about free software that can be used to create and sell an online course with a profit.
Find links quickly to the things we'll be covering:
- Pick a course topic
- Study Market Demand
- Outline Course Learn Outcomes and Content
- Define the Formats of the Course
- Create Scripts, Film and edit
- Select a Platform To Sell Your Products On
- Upload Your Online Course on
- Set Pricing
- Launch and Promote
- Get Feedback, Refine and Improve
How to create Online Courses
Many people associate production value with the quality of their work and know-how. So it's worth investing into a few tools to ensure that your online courses appear professional. However, before we dive into the many tools could be needed to build your online courses, be sure to put quality of content over recording quality of the online course.
Here are some tips can aid you in creating a successful online class.
1. Camera
Most smartphones nowadays can record very decent quality videos. The quality of your video recording by ensuring your device stands on a sturdy platform, like the tripod, or books! It's also a good idea to buy a basic lighting kit, or capture your videos in areas with lots of daylight.
If you're considering making a a serious investment as a instructor, we would recommend buying DSLR cameras, as well as a top-quality lighting system.
2. Green Screen
Think about purchasing green screens that you can project a variety of backgrounds for your videos. This makes your videos look more professional. The most important thing is that you could choose to shoot your online course over several days, therefore, a green screen can ensure your background stays consistent throughout the video.
3. Microphone
Make sure that your students can be able to hear the teacher clearly. It is possible to start by using a clip-on mic or a lapel microphone, which typically costs around $25. There are a variety of excellent audio-streaming USB microphones available on the market that won't cost the budget.
4. Software for Video Editing
Editing software is also likely to be on your agenda. If you're not thinking of something too complex, you can use the free software for editing videos, such as iMovie (for Mac users) and OpenShot, VSDC, and ShotCut (for Windows users).
5. Screen Recording Software
If you are required to show slideshows or show the tasks you perform on your computer, you may need Screen recording software. There are free programs and tools online that may be able to work, including QuickTime or Loom. Take note that certain software are able to record only 720p instead of 1080p or greater.
How to create and market Profitable Online Courses
1. Choose a Topic for a Course
Your course topic needs to be a blend of your passions and knowledge, as well as your prospective customers' needs and requirements.
No matter what your field of expertise, fine-tuning your online courses to meet the requirements of an audience in particular is a great way to earn money. Think about the reasons why people would search for classes on the internet that are related to your field of expertise: are you looking to make a change within their lives, master something new, resolve an issue or enhance the prospects of their careers?
Be specific about your course idea. For example, a course on 'How to Photograph Wedding Photos for Beginners are likely to be the benefit of a clearly defined audience and a better chance to convert new customers 'How to Improve Your Photography'.
2. Demand for Research Markets
Your students are excited about the course subject and are ready to start filming. However, you need to wait! Make sure that you fully comprehend your market prior to you even begin writing the films and scripts the online courses. In the end, who would want to put in hours creating an online course to find out that the course isn't being sought-after by the audience you intend to target? Who would?
Making data-driven decisions is key when it comes to building your online course business. Here are a few options to do your market analysis:
- Interest in reviewing. Using Google Trends You can enter the keywords for your subject and assess the level of interest globally as well as by specific countries or timeframe.
- Learn what your intended audience might be asking concerning. Using Answer The Public to find out various questions that individuals are asking regarding a particular topic.
- Connect with the communities of Reddit and Quora. Identify various questions as well as issues people have to face in your particular field. Ask your questions on the forums to inspire others to post your questions via your forum. It could even help you with additional content that can be added to your course topic.
- Communicate with your intended customers. There's nothing better than getting to know your prospective customers first-hand. Contact them and schedule 1-on-1 calls to get to know their needs and pain points. Make sure to make enough phone calls to make sure that the results you get aren't influenced by.
- Find out about your competitors. Determine who your rivals are, and what they're offering. Do not be concerned if you find other people who have covered topics within your niche which indicates that there's a market that you're interested in. You should think about ways you could create a distinctive selling point within the course. Think about:
- Do you have a better way to explain the subject matter to the audience?
- Can I cater the topic to appeal to a different segment of the audience?
3. Outline of the Course Learning Outcomes and Content
Based on your findings Based on your research, determine the learning outcomes in your online class. You and your students can clearly comprehend the intended outcome of your course. Setting ambiguous or inaccurate expectations will not only make your students angry, but it will also make the course creation process very frustrating for you.
It is a good idea to add this line: "By the end of this course , you'll be able to_____"
Here are some of the examples of the learning outcomes that can be derived:
- At the conclusion of this training, you'll know how to shoot wedding photographs in an indoor setting
- By the end of this course, you will be able to prepare delicious recipes from your leftover food
- By the end of this program, you'll know how to prepare vegan recipes that do not require the use of processed ingredients.
Making sure you have concise results from your course will help the instructor to advertise the online course to a specific target audience later on.
Once you've laid down your goals for learning, you can begin making a collage of all your material into segments and then smaller lessons within every section. Separate your online course into sections that are logical, so your students can progress naturally between sections to move on into the next section.
Examples:
The topic of the course: How to Take Wedding Pictures for beginners
- Section 1 The introduction to wedding photography equipment
- What equipment do you need to buy to make
- How to adjust your camera settings like professional photographers.
- Section 2: Learning how to structure your models
- How to frame your models outdoors
- How do you frame models inside
When you've got a crystal clear plan of the course, you'll have an idea of how for developing your course material, each lesson by itself. Each lesson needs to be accompanied by a clear guide along with a number of different exercises that students can work on. Each lesson should aim to have clear learning objectives which students leave with.
4. Determine the Course Formats
The majority of online course creators concentrate on videos, however in the case of online course creators, you are able to design diverse types of lesson, such as:
- Video
- Text
- Quiz
- Assignment
- Survey
- Downloadable
- Embed
Make use of the variety of instructional styles to make your online course more engaging. Remember that every student learns differently. Certain students are better off with visual demonstration, and some do better when they have the opportunity to actively participate via assessments and quizzes.
5. Create Scripts, Films, and Edit
By now you should be able to clearly define your course plan. You're now ready to create your course content and create your course!
If you are teaching using video, begin with writing your script. With careful writing, you can ensure that your lessons are logically well-organized, straightforward to understand, and succinct. You can use a teleprompter software to display your text on a tablet screen mounted next to your camera. This is more efficient than trying to remember the entire script!
If you're really lucky you'll be able to get the perfect shot in the very first try. It's rare to be this lucky and not even Hollywood. The majority of course authors require several takes. Make sure you practice your script. Expect that it will take at minimum three times before you can create the course's content to a level that you'll be happy with.
Be sure to edit your videos to increase its quality. production. Fix your sound, and include pop-ups and text wherever it's needed.
6. Choose A Platform to Sell On
Here are the best features at :
- Unlike many online course platforms out there, is completely free! It's also not just a free trial, it's free forever. The user can use each feature without spending a dime. charges a 5% transaction fee every time you sell. This is great especially when you're just starting out and don't have a lot of traffic just right now.
- has a variety of features to help online course creators like on-site video hosting, customized branding, drip courses as well as a range of interesting kinds of lessons like video, text questions, downloads and quizzes. survey, assignment, and embeds.
- It is an eCommerce platform so you can create an entirely customizable landing page. You can also build an entire website using 's robust store builder. It will be easier to control your online courses when you offer them on your own website.
- It is possible to set a variety of pricing options including one-time fees as well as subscriptions and payments plans.
- You get access to your Store's analytics as well as Marketing tools for running successful marketing campaigns.
7. Upload Your Online Course on
If you have an account with Payhip, head into the Products tab and then click the "Add New Product" button. Next, select "Course", and you'll be brought to the next screen which will allow you to include your online course product details.
Make sure you:
- Customize your sales page. This is where you will provide a comprehensive description of what your online course will be about to future customers. What you include on the sales page is likely to influence the number of visitors coming through search engines as well as the transformation of your site's users into customers. At , you can also personalize your checkout and thank-you pages in addition.
- Create a certificate of the completion. At you can easily issue a completion certificate to provide proof that a student has completed your online class. They can provide a sense of satisfaction for your students and , as an added bonus they may be enticed by them to boast about their achievements on social media and, in turn, serve as a promotional opportunity for you!
- Make an automated drip-schedule (if needed). You can make certain course content available to students over a length of time.
8. Set Pricing
It's a challenge for those who are trying to market online courses for the first time. It is possible to research the average price for similar courses, but you'll likely have test the market, and anticipate a bit of trial and failure. The first step is likely to be with a low price to establish a reputation and earn some good reviews before charging a higher cost later.
There are different pricing options on the platform. These include a one-time fee per course, payment plans as well as subscriptions.
Additional content, such as download guidebooks, live classes and even coaching are excellent methods to increase selling opportunities.
9. Start and promote
After you've completed the creation of your content for your course It's the time to go live with your course. You can now begin to drive traffic to your course!
Join relevant Facebook groups and interact with your community members by giving the advice of an expert for no cost. The growth of your social media presence is a powerful method to increase the number of followers you have.
Afterwards, use email marketing to promote the course you are offering to your email subscribers. Email marketing will be more successful if you've established a foundation of trust with your prospective clients.
Make a blog in order to increase your list of email subscribers. Develop your blog's content as well as social media content on what the students you are preparing to teach hope to achieve, and give hints of answers that can be found in your course.
Testimonials are like gold dust. Try everything to get them and do all you can to use the information they provide. If somebody has a good experience with any of your online classes, they're likely to be happy to talk about it - but they almost always have to be asked. So don't be shy. Testimonials are among the most effective marketing you can have.
10. Receive feedback, refine and Enhance
The most well-known topics, making online classes is a market that is competitive. The feedback of participants can assist you in improving the value of your content. Request specific feedback on what people find the most and least helpful aspects of your course, and what they feel can be enhanced.
It's not always easy when you've put an enormous amount of work in course development. But this is no time for thin skin. Respond positively to feedback and use it to make your courses even better.
These tips should aid you in planning how to make money selling online courses. The mechanics of doing it through are, as ever, straightforward. And there's always somebody ready to assist you should you get stuck.
Good luck!