Crealanta Magazine

How to write a Course Description that Sells (with Examples) -

Oct 28, 2022

 Last updated: 28 October 2022

A description of the course is one of the primary aspects you must be able to master before launching your online class. It's what learners will be looking at prior to choosing whether or not to purchase the course online.

It's an introduction to you as well as your online course so you want to make sure you are putting your best foot forward. In this post we'll give you details about the significance of descriptions for courses and ways you can write them effectively for your online course.

Below is a brief outline of subjects we'll be discussing:

What is a Course Description?

A course description can be described as an overview of the subject you are teaching, its contents, and learning goals. Students who are interested in your course will review the course description and then make an assessment as to whether or not yours is the right course for they. The description of your course should be less than one hundred and fifty words and clearly written and specific written language.

What is the reason you should write a good course description?

Consider a course's description as an advertisement of your product. A well-written course description will mean that many potential students are motivated to buy your course. What does "good" descriptions of your course refer to?

A well-written course description can be informative.

Similar to an effective ad or commercial, an effective course description will grab the attention of your reader. Be sure to avoid boring or monotonous language. If a potential learner is disinterested while reading your descriptions of the course, they may think that your content is going to not be interesting.

A good course description is precise.

The summary you write should provide potential students a realistic notion of what they can expect when they enroll in your course. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A good course description uses proper spelling and grammar.

This is a critical point. If there's mistakes in the spelling or grammar of your course description, potential students will not believe in your knowledge. Let someone else read the course description to check for errors, or go through an online edit review.

A great course description makes use of the present tense as well as active voice

This is an easy method of drawing the reader in through the elimination of irrelevant words and data. (If it's difficult for you to understand this suggestion confusing, don't worry because the following examples will help you understand.)

4 Questions to Ask Yourself Before Writing an Introduction to a Course

Before you start to write the description of your course it is important to take time to collect and arrange your thoughts on your curriculum's content. It is intended to encourage potential students to purchase your course. These are some issues you can ask yourself before you begin writing the description of your course (jot down your responses in bullet points):

Why am I interested in this particular topic?

Maybe gaining this information has proved to be useful to you in the day-to-day routine. It could be a tranquil activity that is good for your mental health. Try to remember why you got involved in the first place as it will assist you to understand the best way to market the idea.

The reason why other people would be interested in this particular topic?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What would you say? How would you inspire the audience to become interested? What if you had to argue with them a little more, but insist on the merits of this subject your time?

What do you wish students to understand, comprehend or have at the conclusion of your class?

How will you impart your knowledge to them?

It is very specific. What teaching methods are you planning to use? What content will be taught in a lecture format? Are your projects practical and interactive? Is there a final project?

Once you've spent some time considering these topics, you're ready to begin the step-by-step guide.

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How do you write a course Description (Step-by-Step instructions)

1. Decide on a course title

The course's title is essential. It must be concise as well as entices the reader to move onto the course description content. Try to be particular. Ask yourself what kind of voice you'd like to use. Is your course academic and research-oriented? Does it appeal to people who just want an interest? (If you are running a course series Include a class number when applicable.)

Here are some of them:

  • The Fundamentals of bookkeeping
  • Crafting the Quilt the Basics of Quiltmaking
  • The Writing of Essays to The Next Level
  • Ultimate Graphic Design Design Training Beginning to Expert

The title of the course above provides indicators of the specific skills in addition to the prospective students' level of proficiency.

2. Explain the reasons whystudents need to take your class

You want to begin your paragraph with one or two phrases that are appealing to your readers' needs, passions or curiosities. What's the primary motivation for someone seeking the course you offer? What are the issues you are seeking to resolve within their lives? What kind of transformation could they attain after taking the course? When you have figured that out, you'll be able to connect to them in that area.

Sometimes , it is helpful to begin by asking questions. In the case of, say, if you're teaching a course about framing photographs, you could begin by asking "What can make a photo intriguing?" or "Why does the framing of a photograph affect our emotions?"

Sometimes, it may be more appropriate to begin with a statement that piques the reader's interest. There may be a significant historical aspect to discuss about your topic, or an overall consensus that is interesting to think about. For example, if you are teaching a course called LOOK UP: BIRDWATCHING FOR BEGINNERS, it could be a good idea to begin with, "Whether it's their colorful plumage, distinct voices, or curious behavior, birds have always been fascinating to us."

Again, this is an opportunity for you to get in touch with your reader about the exact thing that drove them to take an educational course about your subject.

3. Communicate what you plan to impart and what you will teach it.

Next, you offer at least two or three sentences about what you'll be doing to teach the class, which methods are used and what learners should come away with. Are you going to teach primarily through lectures? Do you plan to include articles and research study? Are there hands-on, practical components? This is when you want to write in present tense with an active voice. This is a challenge for those who write using a active voice. Here are some bad examples that have corrections

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POOR EXAMPLE:"Well-known photographs will be examined and discussed so that we can learn about the composition."

Correction: "Lectures examine and analyze the compositions of the most well-known images."

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POOR EXAMPLE: "In this course the fundamentals of birdwatching will be learned through seminars, group discussions and homework assignments."

Correction:Students examine birdwatching fundamentals by participating in group discussions and lectures. Birdwatching assignments that are online encourages the students to experience real-world situations.

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Tips: provides multiple lesson styles, such as videos, text-based lessons and quizzes. Surveys and assignments. It also embeds and many more. This allows you to create an interactive educational experience that will appeal to a variety of learners.

4. Fine-tune with specifics

  • Avoid using cliches like "In this class, we'll ..."
  • Avoid saying "Students will be learning" since you can't guarantee that they'll master everything that you want to impart. Instead, use words like examine, investigate, discuss, interrogate.
  • Consider carefully naming particular texts, media, or software, since that part of your curriculum could evolve as time passes.
  • Beware of jargon and terms that your student could be unable to comprehend, particularly in a course designed for beginners. If your course is not intended for advanced students (and the conditions are explicitly stated) You want your descriptor of the course to appear welcoming to students of any level and experience.
  • Keep in mind your target audience. For example, a instruction should be written from students' perspective.
  • Use gender-neutral language. In addressing your prospective customers, make sure to be able to use common terms to ensure people don't feel excluded due to the language you use. Consider the following options: students, participants and artists. Group members, as well as group members..

Example Course Descriptions

The life of the short STORY

Why is the short story captivating? What is it that makes short stories uniquely capable of exploring the human situation? Lectures examine classic and current stories written in short form, examining key craft elements in relation to plot, voice, and character growth. Students submit writing samples to be critiqued and feedback with the aim of an outline of the story that is complete and a an enunciated first paragraph.

INCLUSIVE LEADERSHIP: BEYOND THE BIZZWORDS

Does inclusion just a checkbox that needs to be checked off? Can inclusive leadership actually be transformative? With the help of statistical analysis and case analysis, students explore the ways that inclusive leadership impacts company culture, morale, as well as productivity. Students investigate the best practices for problem solving through role-playing practical examples from the real world. Special emphasis given to the building of confidence and the resolution of conflicts.

A RECORDING OF THE PAST GENEALOGY ADVICE FOR BEGINNERS

Being aware of who we are is being aware of where we came from. How do we begin? A thriving genealogy industry means there's never been more tools available to us. The lectures explore strategies for research and how to make the most of genealogy databases available online. Students choose their own personal learning objectives and goals to be the focus of their final assignment. Coaching sessions with a coach are not required.

Offer Online Courses for Sale using

There are a couple of options about how to format your description of course. It's really about personal preference. When you first begin editing your course, the page will appear as follows:

It is recommended to use the space under "Course Title," to begin your sentence. The first should draw the reader's attention and curiosity. Under "Example Text," can be used for the remainder of your information. Test different options until it's what you want. Here's an example of how you could format your course description on : (And of course you'll want to choose an image that is appropriate for your content.)

It's true that there's no single method to structure the description of your course on your page for the course. You can play around with it until it is what you want it to appear to you.

Advantages to selling your course on

  • Free forever pricing. You don't pay anything until you begin to sell your course. Then, there's just an 5% transaction cost. As your business grows it is possible to move to a zero transaction fee plan.
  • Diverse Lessons This platform combines text and video lessons with homework, quizzes, embedded videos and surveys. It creates a exciting learning experience.
  • Drip Content: You can decide to make available some course material at a later date.
  • Sell Courses Using other types of products The customers are also able to offer coaching subscriptions, coaching and physical items (among others) which allows for a more streamlined learning experience and more revenue opportunities!
  • Fully customizable Sales or Landing Page:Sellers are able to customize their landing page using the store builder. In this way, the appearance and feel of your page is more a reflection of your brand and product. You can also implement specific website sections that will boost conversions from site visitors to paying students.
  • A Variety of pricing options: You can offer different course prices, including single-time payment, subscriptions, or even payment plans

Final Reflections

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