Ideas for assembling creative frames from a stunning director duo

's annual video marketing conference, Outside the Frame, is a gathering of experts and creators all over the world who create video content to impart their knowledge and expertise.
This year was a pleasure of welcoming director from New York team rubberband, comprised from Jason Sondock and Simon Davis at the video stage. Let's look into the ways their innovative frameworks result in the creation of content for brands like of Air Jordan, Apple, Chanel as well as many more.

3 basic rules for creating your most effective work

Rubberband comes in three varieties. three important strategies you should keep in mind before you embark on significant progress.

1. Make it easy

However big the project, always return to the fundamental concept. By sticking to a basic notion and tone could help you get the best results from your marketing videos.

This means that you are able to easily communicate and present the concept in the video even if the production or visuals are more complicated. Most people can appreciate something that's easy to understand.

2. Make sure you speak in the way you'd like to be heard

Whatever the subject, don't talk down to your guests or show disrespect to them.

Instead, observe how people like being addressed and then go with your gut. Data and reports will only reveal the truth if they're contextualized.

3. Make work that you want to see

It is important to create work that interests you. Even if you're creating advertisements doesn't mean it has to be lacking in artistic flair.

Do not be afraid to test your boundaries, and attempt to be a little edgy -- if that's where your gut is directing you, trust that feeling.

"The most reliable barometer of quality work is you."
  Jason Sondock, director

Work outside your comfort zone

People can get easily fatigued when they watch muted content which is similar to all other content, and a stream of energy well channeled and unorthodox can get them going once time.