Ideas for creating new structures by an amazing duo of actor and director

The annual conference for video marketing, Outside the Frame, is an annual gathering of professionals and artists from all over the world who make video content, and then share their expertise and experience. In this year's edition, we had the privilege of welcoming Director Team from New York, rubberband made by Jason Sondock and Simon Davis, to the video stage. Let's explore the artistic process that results in material for companies like Air Jordan, Apple, Chanel as well as many more.

Three fundamental principles to create the most efficient work

There are three types of rubberband. There are three important aspects to keep in mind before you begin making big strides.

1. It's simple

Whatever the scope of your project, you must always get back to the basic idea. Sticking to the fundamentals of concept and tone can actually allow you to get best value out of the video marketing strategies you employ.
  That means you'll have the ability to communicate and explain your idea through the video regardless of whether the creation or presentation isn't straightforward. The majority of people will enjoy something that they are able to comprehend.

2. Think about how you'd like to be treated

Whatever the subject, do not insult the viewers or act in a disrespectful way.
 
  Pay attention to how people prefer to be heard and pay attention to the signals you get from your body. The data and reports will only be accurate when they're contextualized.

3. Create work you would like to be able to view.

It is essential to create artwork that you're interested in. Even though you're writing an advertisement doesn't mean the work has been boring or lacking aesthetic value.

Don't be afraid to push limits, and try to create a message that's slightly out of the ordinary. If your gut is leading you, believe the gut.

Work outside your comfort zone

An average viewer can become exhausted when they're watching videos that are the same as the rest of the world. But a spurt of energy unorthodox that's directed correctly will get them moving just once.

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