Increase the number of customers who join Your Website by running paid ads with Performance Max

Performance Max allows you to reach the highest number of users to Google properties, including YouTube, Gmail, Search as well as the Google Display Network. The ads are generated automatically using the information that you've synchronized with your Google Merchant Center, so you don't need to develop ads.

Google's machine learning uses the data from your product's feeds to design and present various ads which are specifically targeted at those who are the most attracted by the ideal time. You can also incorporate custom-designed messages, images and URLs into current campaigns, creating a distinctive experience for shoppers. Google is then able to automatically test a variety of combinations to determine which one is most effective to boost sales for your business and improve the number of transactions.

With Performance Max, your best-performing advertisements will be displayed more often. Its bidding tool automatically removes the guesswork out of your keyword strategy, as well as its integration with other online tools can make your life more simple.

Below, we've highlighted a few new Performance Max features you can utilize to boost your sales.

Increase sales using these techniques

1. Make sure you connect your feeds with your products

The shop you have created is unique as are the products. Thanks to Google Listings & Ads it is possible to link your customized areas (known by the name attributes ) on your ads to connect directly into Google Merchant Center.

To help your customers locate exactly what they're looking for is the ideal way to achieve this is to present the most relevant things regarding the product in order to attract attention by displaying advertisements that meet their requirements. If you're in this scenario, instead of showing the results of a blue sweater it's best to present something that identifies the kind of blue clothing. Are they soft, heavy knit, buttoned down, or zippered? Specific about the characteristics you're looking to incorporate to aid in conversion because they'll locate exactly what they're looking for.

It's Google Merchant Center. Google Merchant Center is the first step towards displaying your items via Performance Max. The synchronization of your feeds helps to:

• Increase the reach of your advertising:Find new customers wherever they're looking or scrolling. The ads you display will show throughout all the Google's advertisement choices and styles
• Learn about the latest developments in the market: Gain actionable insights to help improve the effectiveness of your marketing and to understand your audience better.
• Draw customers towards your products: Convert more shoppers to customers by turning their attention to specific advertisements as well as gaining more insight.

The next step

To define your product's unique features, visit "Attributes" inside the central navigation of Google's Google Ads & Listings plugin. It is possible to modify, add the attributes and remove them, and see any rules you have created in the section.

2. Enhance sales through custom advertisements

After you've updated your listings for products It's the right time to tailor your advertising. Utilizing Performance Max assets, you can upload your own versions of links and images, and also the data found within your catalog of products. It is then possible to use these to build more engaging advertising options. Learn more about Performance Max assets in this post or through viewing the instructional video.

The uploading of additional text and image assets lets you reach and connect with the people that are the most crucial for your business. It is essential to include photos with every product in order to let customers get a sense of how your product would be actually. Images will also aid Google to create different versions of your product that attract many different customers.

Performance Max's resources and custom ads can increase your profits by:

• Better exposure Links to web pages as well as images help you increase their influence and reach on search results pages.
• A higher number of clicksAssets could also improve your total number of clicks by offering your customers an enhanced way of interactivity with your product and your store online.
• Better optimization Google is able to automatically turn off the assets in accordance with their efficiency. If an asset doesn't work, it will be replaced by an alternative asset which becomes part of the advertisement.

Next steps

• Make asset groups to support Your Performance Max ad campaigns. Upload additional images and various headlines to boost the level of engagement your customers have and boost the sales. Learn how to start by using asset groups in this guide.
• It is important to create a unique URL for your website to each ad in your campaign of advertising so that potential customers are able to access additional details about your product.

The greater amount of individualization of your items for sale gives Google's machine learning software greater possibilities and lets you create more successful advertisements, ones that lead to greater engagement with your clients in addition to increasing revenue.

3. Make sure you promote your products

Promotions are powerful incentive which draw the attention of customers to showcase your goods and increase sales. Selling online is not just about competing with other brands however, you're also competing against diverse types of media that divert attention away from your product. Promotions are a way to attract attention so that consumers remember your brand as they are ready to purchase.

If you've got a bargain which you've included in one of your items and you want to share your offer, it can be featured in ads campaigns created through Google Listings and Ads. The customers will view an offer hyperlink in the ad, making it well-known. Additional benefits to promotions include getting noticed by consumers on a variety of devices as well as growing click-through rate and enhancing the conversion rate.

If you have an active feed for your product inside Google Merchant Center Google Merchant Center can be used to benefit from Google Listings & Ads to provide a range of kinds of rewards. For example:

• sales:The sale badge and strikethrough-price annotations automatically show the time an item is available for sale, and are complying with the Google's guidelines.
• CouponsYou are able to choose a certain amount of rebate or cashback purchase one at no cost or, if you purchase one, purchase a second one for a discounted percent.
• shipping:Offer free or discounted shipping.
• Price drop: An identifier for price-drops must be used only when there are dramatic drops in the steady cost of an item.

The next step

Launch and create your offer as well as offers. If you edit or add a coupon on your account in the Marketing and Coupons section of Coupons, you'll find a channel setting box that displays the coupon to the left. You can click "Show coupons in Google" to activate it.

4. Extend your potential

Multi-Country Advertising is an automated method which allows every country to be in range, which makes it possible to expand your possibilities. At the end of the day, you will be able to sell more products and make more sales in a shorter period of time.

• extend: Extend your reach through multiple countries that speak the same language, all in the exact feed.
• Budget Make sure everything is in order by creating an all-in-one campaign budget.
• Expose: Find new customers through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network in addition to Discover.
• Watch: Pay attention to your metrics and manage the campaigns you run from your store.
• Enhance your performance:Enhance the performance of your computer across every area.

The next step

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