Increase the number of customers who visit your site by running paid ads using Performance Max
Performance Max lets you connect with more shoppers across Google properties like YouTube, Gmail, Search, and the Google Display Network. Your advertisements are created automatically by analyzing the products you have synced to your Google Merchant Center, so there is no need to create ads.
Google's machine-learning uses your feed of products to make and show a variety of ads that are designed to target those who are most interested at the perfect moment. It is also possible to add customized pictures, messages, as well as URLs to campaigns that you have already created for highly personalized shopping experiences. Google then automatically tests multiple combinations to find the most appealing version that will increase your company's visibility and drive better results.
When you use Performance Max, your best-performing advertisements are displayed more frequently. Performance Max's automated bidding feature takes the guesswork out of your strategy for keywords and the integration of it with other ecommerce tools helps to streamline your workflow.
Below, we've highlighted a few of the new Performance Max features you can benefit from to help drive greater sales.
Increase sales by using these methods
1. Sync your product feed
Your shop is distinctive as are the products you sell. Through Google Listings & Ads, you are able to map your custom fields (known as attributes ) of your product listings straight to Google Merchant Center.
In order to help customers find precisely the product they're searching for, it's best to showcase what's most pertinent about your items to provide shoppers with ads that are pertinent to their needs. In this case, instead of providing results for blue knits, it's better to give specific attributes that define the kind of blue sweater. Are they heavy, soft, knit, button down, or zippered? Be specific about the features you want to use can aid in converting, since customers will be able to find precisely what they want to buy.
It is the Google Merchant Center is the first step in showcasing your product through Performance Max. The synchronization of your feeds helps you:
- Enhance impact:Find new customers wherever they're searching or scrolling. Your ads will be displayed across all of Google's advertising inventory as well as formats.
- Know the trends of your customers: Gain actionable insights to enhance your campaign's effectiveness and better understand your audience.
- Increase traffic to your products: Convert more shoppers into buyers with targeted advertisements and more insight.
The next step
For mapping your specific product's characteristics, go to "Attributes" within the main navigation panel within Google's Google Ads & Listings plugin. It is possible to create, edit, erase, and review any rules you have created from this screen.
2. Make more sales using your custom advertisements
After you've been able to sync your product listing It's the time to personalize your ads. By using Performance Max assets, you are able to upload customized copies, links and photos along with the content found in your product catalog. It is then possible to use these to create more dynamic ads. Learn more about Performance Max assets in this article or through watching this video.
Uploading more text and image assets lets you reach and connect with those customers who are most important to your business. It's important to have a handful of images attached to every item so that customers can get a sense of the way that your product might look in the real world. Additional images also help Google to create many variations that can draw the eyes of different audiences.
Performance Max's assets as well as custom ads can help grow your sales with:
- Better visibility Websitelinks and images help your ads gain greater visibility and prominence on the pages of results for searches.
- More clicksAssets will also increase the total number of clicks by providing customers with additional interactive methods of interaction with your store and products.
- Better optimization: Google will switch out assets based on performance, so when one assets isn't performing as well the new one will be assigned to the ad.
The next step is to take
- Develop groupings of assets for Your Performance Max ad campaigns. Upload additional images and various headlines to drive greater customer engagement and increase the sales. Learn how to get started with asset groups in this help page.
- Set up a distinct destination URL for each ad in your campaign to offer shoppers an overview of your product offerings.
A greater degree of customization for your product assets gives Google's machine learning tools more to work with to produce the highest-performing ads - the ones that result in higher customer satisfaction as well as more sales.
3. Promote your products
Promotions are powerful incentive which draw the attention of shoppers and showcase your product which can increase sales. When selling online, you're not only competing with other brands but also with any medium that diverts the customers' attention away from your product. Promotions are a way to draw attention, in order to make sure that people remember the products you sell at the time they're ready to purchase.
If you have a deal added to one of your products and you want to share that deal to display in ad campaigns that you create using Google Listings & Ads. Shoppers will see a special promotion link in the which makes your advert make an impression. Other benefits of promotions include reaching users on various devices, increasing clickthrough rate, and increasing conversion rates.
Once you have an active feed of your product on the Google Merchant Center, you can use Google Listings & Ads to provide a wide range of types of rewards, including:
- Sale:The sale badge and the strikethrough price annotations will automatically display that an item is currently in sale and also fulfills Google's criteria.
- CouponsYou may choose to specify a percentage off; cashback, buy one, get one free, or purchase one, get a second one at a percentage off.
- Shipping:Offer free or discounted shipping.
- Price drop: A distinctive price-drop badge is designed to appear only when there is a significant drop on a relatively stable price of a product.
The next step
Make and announce your offers and promotions. If you make or edit coupons on your dashboard under Marketing > Coupons and Coupons, you'll find a Channel Visibility settings box on the left. Click "Show coupon to Google" to enable it.
4. Go global to extend your reach
Multi-Country Advertising is an automatic feature and it puts any country in reach, so it can increase your chances of success. In the end, you will be able to sell more products and expand more quickly.
- Expand: Extend your reach with multiple countries in the same language on a single feed.
- Budget: You can manage it all with one campaign budget.
- Demonstration: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network and Discover.
- Track: Pay attention to your statistics and control your campaigns from within your online store.
- Improve:Enhance your performance across the entire globe.