Introducing Apple Pay's Expanded Apple Pay Features -

Jun 14, 2024

We're excited to announce the expansion to our Apple Pay capabilities, available now to your buyers using for purchases on your website or web shop on Safari, Chrome for iOS as well as Mac. Tailor-made for businesses selling products in-game or as in-app purchases or subscriptions in this Apple marketplace, the upgrade lets you offer a seamless, fast and safe payment method to your customers, enhancing the overall shopping experience and driving more sales through reduced friction during purchase and increased revenue channels.

 Unlock Additional Revenue Channels

One of the significant benefits that comes with incorporating Apple Pay into your checkout is the ability to open new revenue sources. Presently, Apple Pay is enabled for 78% of iPhones and has seen an increase of 100% from 2020 until 2022. In enabling Apple Pay, sellers can draw on a huge pool of buyers from the Apple ecosystem that will be more likely to finish purchases when this payment option is available.

  • Large User Base Apple Pay caters to an ever-growing user base that prefers using their mobile phones to purchase, particularly those operating on iOS.
  • Global Expansion Apple Pay is supported everywhere the service is offered and expands your market share.
  • More Sales: With more than 60% of mobile wallet transactions using Apple Pay, adding it to your shopping cart can lead to higher rate of conversion and fewer abandoned carts.

 Reduce Purchase Friction

Another benefit that is significant is the significant reduction in purchase friction. Apple Pay provides a faster payment experience, by eliminating the necessity for consumers to manually enter payment information by replacing it with just two button taps. Its convenience appeals to mobile users, leading to a smoother transaction process.

  • Speedier Checkout Customers can pay fast with biometrics or passcodes making the process swift and painless.
  • Fewer Abandoned Carts: The user-friendly interface means fewer steps to the checkout process. This aids in reducing the number of carts abandoned.
  • Secure Transactions Apple Pay employs device-specific numbers and unique transaction code to guarantee protection and confidentiality of every purchase.

 How Apple Pay Works

Enabled by default on every store for purchases that are one-time or subscriptions. Apple Pay will be presented to buyers on Safari, Mac, or Chrome for iOS can select Apple Pay at the time of checkout. Once selected, Apple's Apple Pay widget appears, which allows customers to sign in directly from their device for a faster, more secure purchase.

An animated gif of someone making a purchase in 's checkout with Apple Pay.

 Begin to Use Apple Pay Today

There is no requirement for implementation the process is simple. You can use Apple Pay with and start selling your apps, games subscriptions, games, and other. To learn more about leveraging Apple Pay to boost your revenue, review our document.

Braden Steel

Braden Steel   Braden is the senior Product Marketing Manager for . When he's not bringing new products on the market, Braden spends the time creating fantasy books.