It's a Parisian Classic: Now Online with the Help of

In the 18th District of Paris is the Marche Saint-Pierre. Famous for its rich history of French textiles, this is where important decision-making is taken in the coming season in the world of fashion and upholstery, bedding and more. It's where locals, tourists as well as professional travelers alike go to see the latest trends as well as the classics with a modern look. There's a chance to see a picture of a famed designer walking the streets while you mingle with hobbyists looking for the perfect new pattern.

Since 1990, it's also where you can locate Tissus Lionel, a company established by Houri Lionel specializing in wholesale and semi-wholesale fabric. With four magasins that are French for stores - located in the St. Pierre market alone, Tissus Lionel is a firm presence within Parisian textiles.

In 2017, Tissus Lionel sought to expand their presence within the field of textiles through bringing their retail services on the internet. Today, their growth is apparent with their partners such as Disneyland Paris, Lido de Paris, and the prestigious Opera National de Paris.

Not far from the historic St. Vincent de Paul cathedral and mere kilometers from the Arc de Triomphe There's another one of their physical locations the first of their stores which specializes in the sale of hobbyist fabrics for art and entertainment.

Sell to Paris and beyond: Increasing sales with ecommerce

Tissus Lionel depended on their stellar word-of mouth reputation and in-person sales for more than 20 years. In 2012, they launched an HTML-based website that was simple. In 2016, customers could review the catalog online and place in orders over the telephone.

Their aim was to be the top supplier of quality fabric online at an unbeatable price. They worked together with an agency in the creation of an e-commerce platform that was fully functional, and launched with over 800 fabrics.

Not long after, they partnered with notable designer Julien Gerardin to build something that could keep up with the ever-advancing ecommerce world and grow to accommodate Tissus Lionel's expansion and its future plans.

The end result was TissusLionel.com A fully-responsive eCommerce site that can meet the needs of both individual as well as professional customers.

Through this website and the stores they have, you'll discover wholesale fabric ranging from jersey and cotton to felt, leather, waterproof options as well as more that cover an array of prices and styles.

All told, Tissus Lionel now lists over 4,500 SKUs on their site.

Picking an online platform

Tissus Lionel spent a lot of attention and time into choosing the best e-commerce platform. They compared a range of different Content Management Systems (CMSs) before making an informed choice.

The platform has a worldwide reputation. the platform was required to help their existing business as well as provide room to scale. With thousands of SKUs and products, the website needed to be built upon an established foundation to serve as the foundation for its developers.

Using the right equipment

The extensions are an important feature for users , Tissus Lionel uses several on their website. To pay, they utilize Viva Wallet - a popular payment system that caters to European merchants in addition to PayPal.

They also use Cubyn to manage logistic management, but an API integration specific to Cubyn is required.

Viva Wallet

Viva Wallet solves these issues, which is why stores appreciate it as a valuable.

Tissus Lionel came across Viva Wallet through the recommendation of a neighboring merchant - a good sign about the quality and usefulness of the service. Tissus Lionel now cites it as one of their top tools.

Beyond the personal recommendation, Tissus Lionel chose to join Viva Wallet because of the wide variety of payment methods and the capability to connect the online payment system to physical locations.

At their retail stores Tissus Lionel is pleased with the latest technology of payment terminals. On their site, Tissus Lionel is thrilled to accept payments directly from their order page.

  "The Viva Wallet implementation was ultra-fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate went up by more than 2% and our funnel for conversion decreased by only one stage."

Tissus Lionel says they haven't encountered any issues in the time since the beginning of with Viva Wallet. Julien has also said that "the setup process is one of the easiest we've experienced compared to various payment methods such as Stripe, PayBox, and PayPal."

A website that they're proud to be associated with

Tissus Lionel's requirements for quality are pivotal to their ongoing growth. Their website isn't any different. In an announcement article on their website, they walk visitors through the latest innovations that they're proudest of.

This includes one-click registration via users' existing Facebook and Google profiles as well as enhanced security measures order tracking and wishlist features as well as the possibility of requesting sample items, local delivery at no cost, and more.

Tools such as Viva Wallet make financial management easier for staff while providing users with a seamless experience. The result is the efficiency of operations and an increased conversion rate.

A trip to Paris may not be in your immediate future however, with Tissus Lionel, the Tissus Lionel ecommerce site - built with and WordPress it is possible to tap into one of the largest textile firms in the world from the comfort of your home.

Check out their website in action visit TissusLionel.com.