Crealanta Magazine

Jon Youshaei's Guide to Unlimited Social Media Content Ideas

Mar 15, 2024

Success in the online creator industry relies on creators' capacity to develop consistently and creative ideas for social media-related content which entice the attention of their viewers.

The ability to generate fresh ideas for social media content on a regular basis will keep your viewers entertained, active, but most importantly eager to see more.

If you're working in social media or are seeking to enter the world of content production it is important to know how to scale your social media company from the very best, that is Jon Youshaei.

Jon has extensive knowledge - that we'll be sharing with you later - on ways to generate endless concepts for content on social media and grow your audience right from the beginning. His valuable tips come from more than a decade of working at Instagram and YouTube as a Head of Creator Product Marketing, which is how Jon could grow his enterprise and garner nearly 700k followers, 430 million viewers, and land over 40 sponsors within a short time after starting his own business.

This webinar and blog offer Jon's insight and methods of how you can build your own online empire by unlocking the keys unlimited concepts for social media content and methods of storytelling.

Are you willing to let loose your creativity and tap into your creative potential within the digital space? Let's get started!

Continue the reading to learn more:

The key to the success of social media

Making sure your content is relevant, discoverable constant, valuable, and consistent will determine your success as a content producer.

The public is always searching for their favorite creators to find the most recent trends, or to get new information on current trends or new ways to do things. Sometimes, however, finding concepts for content on social media is easier said than done... So how do they stay a step ahead of their rivals and take advantage of fresh concepts for content? That's what we'll do a deep dive into along with some helpful tips from Jon Youshaei on how to become a contemporary storytelling expert.

However, first of all If you're only trying to get your feet wet in the content creation industry is essential to understand what your specialization is and know who your target people are before you discover how to continuously come up with appealing social media content concepts.

  Finding your niche  

The most significant characteristics of a niche it aids in distinguishing your business from your competitors and makes your company more remembered. Ultimately, this will increase your number of followers and increase viewership. It will also help to build loyal customers and increase the revenue you earn. Niche is the way you're perceived by your peers, especially if you are creating a new business from the ground up in a saturated marketplace.

In the beginning of establishing a company in the online world, it's essential to focus your efforts on the field you're skilled in. By having a specific area of expertise, you are able to narrow in on your strengths instead of expending your energy in trying to cover every aspect of your area. Be cautious about spreading yourself too thin. Focus on your niche and save valuable time to invest in different areas of your business.

Below are the four tips on how you can find your field of interest:

  1. Identify your unique strengths
  2. Research your competitors
  3. Find your target audience
  4. You can narrow down your knowledge and areas of expertise

In order to find your niche, focus on your strongest points and what you excel at. That, in conjunction with competitive research, analysis of audience and speaking to your customers to learn what they want, will help you stand out and be able to create targeted, accessible content.

  Knowing your viewers  

The next essential step to creating compelling content is knowing who your audience is and what they are looking for from your brand. If you can find your niche, you can narrow down the audience for the products or services you offer and make your marketing campaigns much more specific.

It will allow you to build an online community for your business, allowing you to gain an idea of what kind of content your target audience wants. Don't be afraid to ask your customers what they'd like to receive from you. This will allow you to gain an understanding of what types of content that you should produce and the ways you can narrow your market even further.

When you truly know who your intended audience is and if you feel that the sentiment is shared and mutual, you'll establish a connection with your followers that'll allow the arduous process of content creation seem more like a shot out of the blue and more an organized strategy. This will allow the creation of personalized content that are based on the behavior of your followers and tailor your content to match the interests of your followers.

According to Jon states, your target audience is your focus group and you can think of them as your fan base where you develop your network. The understanding of your intended audience can provide a personalized attention for followers which will create an unforgettable branding experience that is sure to entice the new followers.

  How can you come up with new concepts for content on social media  

Presence is everything when it comes to social media platforms. Making engaging content can convert your audience into paying customers, which can lead to lucrative sponsorships, as well as open up opportunities that you've only imagined in your wildest dreams.

To create a compelling profile on social media it is essential to offer something different to the table, something that will draw users to your brand, that is establishing your specialization. Your area of expertise will attract specific groups of people who will be intrigued by the possibilities of your services.

The trick is to keep your initial audience engaged with your content - which is why it's imperative to have the right plan in place for the implementation of social media-related content within your pocket.

Before we get into Jon's unique approach to making social media-related content, let's hone in on a few key concepts we will be discussing in the future.

Here are a few tips to help you regularly generate new social media content concepts:

  • Find out what type of community you would like to build
  • Try to publish as frequently as you could - this will create more the demand
  • Begin with shorter-form content, then move to longer-form content
  • Find inspiration from where your audience is
  • Bring ideas to your target audience by simply taking them to polls
  • Do extensive research and deep-dive into the interests of your target audience
  • If an initial posting is receiving a significant amount of traction, then continue to explore it further
  • Stay current with new visitors to your company's core values and mission
  • Let your viewers see more of you to create a personal connection
  • Repurpose content from different social media platforms

We'll explore in-depth how to utilize these ideas with proven methods derived in Jon's Inside Accelerator course.

The Beyonce Research Remix: Three R's that are relevant

Jon Youshaei came up with what could possibly be the answer to never being short of ideas for content creation again: the Beyonce Research Remix. Through this approach, Jon delves into a thorough explanation of the three R's of relevance, which include react, explain, and repackage.

This Beyonce Research Remix is a clever approach to creating numerous social media content ideas and with minimal effort. This method is based in simplicity and offers insights into the best ways to use feedback and interaction for content generation.

This technique is called"the Beyonce Research Remix because of an under-appreciated fact: Beyonce is a brilliant marketer, whom we can draw and draw inspiration from. Jon says that there are numerous facts people are unaware of about Beyonce which many individuals can use to improve their own companies as well as their content-creation goals.

It all started with Beyonce's famous music video for her hit song Single Ladies, where the content in the video actually comes from a pastime choreographer named Bob Fosse who created the dance moves in 1969. Frame by frame, the music video looks almost exact same as the one in 1969, right from the minimalist background to identical outfits. Turns out, this copy-and-paste incident was not a singular event.

Beyonce has a history of revising history. The public began to notice, as well. Bey became the first to call herself out, in her own words saying to her choreographer that she discovers and takes these works from other artists and takes them.

Jon declares that the critics who denounce Beyonce have completely misjudged the issue because while they say she's focused on copying and pasting, Jon thinks she's more focused on copy that she likes. Jon is actually a reader who is obsessed with researching via YouTube as well as Instagram and also is a sharp eye for particulars.

We can all learn a valuable lesson from the queen herself: do your own research, and then keep an archive of memories. By copying tastefully, mixing from multiple sources, not just one. This means that you raise the old. You don't just imitate it and you don't take the credit, and don't take advantage of it. This is precisely what Beyonce is doing.

That leads to this Beyonce Research Remix three step method that helps you understand how creating new content does not have to involve a serious headache as well as self-questioning and a bad case of writer's block.

The Beyonce Research Remix provides creators with ways that they could get a great content idea that was previously used and transform it into 100 different posts. In this way, you won't exhaust the creative juices of your brain when trying to create 100 different content ideas. This remix of the Beyonce Research Remix teaches you to think smarter rather than be more productive.

Let's go!

  Method one React  

The very first stage of Jon's Beyonce Research Remix is react to learn how to fill up your memory bank with endless concepts for content creation and the best way to market your brand in order to increase publicity.

  How to fill your memory bank  

The react method should be an essential component of your strategies for creating content as it's an effective method to get publicity and get reviews. If you're struggling to figure out what topics you should be discussing and creating material around, you're in the right place to pull from your audience. Let's discuss the react method as well as its use in analyzing and responding the most popular media.

Take Reddit, for example. It's the ultimate place for responses and unanswered questions. It's where you can discover what your audience wants with respect to the subject you are already knowledgeable about. This opens up the possibility of how you can actually give your viewers answers to the topic in question.

The process is simple - create a list Reddit pages that are based on the top topics you've voted for. This is as simple as going to Reddit by typing the subject into the search box, and looking at all the subreddits. Make this list in spreadsheets to allow you to go more in depth on which areas in your niche that you could cover. Check back in every so often to find out which subjects are most popular.

It is also great you are able to do this across multiple platforms, including Quora, Instagram, LinkedIn, Twitter, and different communities. This is something that can be immediately reviewed by your audience.

Jon has a quote which is in the form of: "What is posted in Reddit on Monday, then ends in Buzzfeed on Tuesday, and ends up on social media on Wednesday, and then on Facebook within a month."

It's true - Reddit is the first place to get viral on the internet. And if you're looking to Reddit, you're in front of many other users who are only able to catch the third or fourth waves. When you're looking at a blank screen, you now have a clue to the answers that are bubbling out of your particular area.

  How can you gain brand recognition  

A further important aspect of react's method is that you have reach out to your audience where they already are. It shouldn't be them making the effort to search to find your website The amount of work from your followers could end up deterring them altogether.

In the webinar, Jon describes how a innovative ad by the City of Los Angeles, a government agency, is looking for a graphic designer and they created a quirky post made in Microsoft paint stating it was the case that Los Angeles is now hiring graphic designers. The post became viral on the subreddit and Jon considered how he could react to it using the Beyonce approach.

The way he did it was to apply the model of copywriting with taste with credit. Jon recreated this post from the city of Los Angeles by bringing in his personal experience and knowledge into the subject, and elevated it to appeal to his particular target audience. This post was raw and honest - it was also one of his most successful posts at the time. Sometime, having polished content makes people feel like they're being sold to, so they skip over it, however, making the content relatable could actually cause people to stop scrolling.

Engaging with content that is trending will increase engagement and audience connection. This sends out a personalized message which reads: "Hey, we like what you like, wanna join us?"

Being transparent and open to your viewers will demonstrate your genuineness, which is why this strategy stresses the importance of making sure that credit is given where it's due. You will also show your credibility by providing distinct perspectives on social media.

Responding creates more meaningful interactions within the world of digital. The public appreciates the positive interaction between companies and users, because it demonstrates that companies are able to prioritize customer support. Actually, an average of 54 percent of people aged 18 to 54 view brands positively if they have quick customer service replies through social media. Interacting with customers in a back and forth manner on social media can also increase your company's reach overall as well as its social media profile.

Engagement on social media builds distinct relationships, which companies are able to use to better understand the people they want to reach. This helps brands improve their user experience and help customers where needed.

Social media interactions can create an authentic voice that humanizes your business. It encourages users to engage to your posts and praise your business. The organic search market has declined in recent years, however brands that react thoughtfully and have an active social media presence have more natural reach online. Engaging with your audience to increase engagement must be a key element the social media plan.

  Method 2: Explain  

The technique Jon suggests is to revise your content in order to meet the needs of different readers levels and tastes. A single size doesn't fit every person, which is why your audience will appreciate your efforts to convey things in easy terms to readers at various levels. This approach will provide the idea of how you can adapt your existing content to allow it to be more universally applicable for a wider audience reach.

Jon shares that the average reading proficiency of people living in the United States is at an eighth grade level. Jon also states half of them prefer reading at an 8th grade reading level - even if they are educated beyond the level. It is a fact that most individuals don't like to read lengthy concepts in their spare time. The thought of how to describe something you've researched can be a way to remix as well as reacting and copying your own style.

One tool you'll definitely want to bookmark to use this technique can be found in The Hemingway App. It provides clear guidance on how to effectively reduce complex written subjects into simple terms for the reader by removing the unnecessary language. This tool highlights dense and lengthy pieces of information and provides other alternatives. Also, it corrects for all grammar mistakes and writing errors.

The people who will be reading your content will not want to waste hours trying to understand a concept and will want the information laid out with simple and straightforward terms. This will boost the understanding of your brand and increase the engagement of your audience with your brand.

One of the most important elements of the re-explaining technique are the three C's namely clarity, confidence and succinctness. Let's explore how when re-explaining information, these three C's will help improve the audience's understanding.

  The three C's  

Three C's are fundamental elements of effective communication. The audience will appreciate your providing information in a concise way. This will also help boost engagement with your audience.

  1. Clarity - State your goal and write your message with simple, clear words that are easy for everyone to comprehend and comprehend.
  2. Confidence - There is a time and a place for more complicated terms. Pick the language you prefer to choose carefully, and be aware that you cannot be a witness to someone else who is lost in your jargon.
  3. Be concise - Do not use excessive words. Make sure you are aware of the countless sentences and double descriptions. Be direct and move on!

To implement re-explaining and the three C's in content creation, keep in mind how you would process the information you are creating if you had no prior knowledge on the subject. Would it be incomprehensible? or too simple? Do your best to find a place in the middle of the spectrum so that you are able to reuse content in multiple different ways. Be sure to ensure that all of your content is clear, confident and concise.

  Method 3: Repackage  

The final method to Jon's method is to repackage. The three C's could help you re-explain as a way of remixing and re-acting on the information you have gathered. The third R is the distribution of the content you've created through a variety of ways on the various social media platforms.

Jon was a fan of the importance of quality over quantity. However Jon is now more focused on the quantities. There are some things to think about This is due to the fact that it is the quantity that determines quality because you don't really have a good sense of the quality you want to convey to your audience until you post more. Are there any lightbulbs flashing in your mind now?

This is basically instructing you to get out there and post something - could be any topic! As you observe what posts do the best, you can reevaluate different ways you could repackage the information. If a blog post is booming in popularity... it's now your opportunity to use the written material to make a video. If you are sure that there is an interest in the subject, you'll be able to invest more time and energy on the process of creating. If the video is successful, you can say so. You can then repackage the content into the form of a YouTube video that is longer. If you want to write it in a longer form, you can create a blog article about the topic. The most successful posts can help get the most reach and engagement through making it easier to repackage this information.

Consider analyzing which type of content is most popular with your target audience. If you notice that people are engaging with your short form content it's an indication that you could perhaps test the boundaries and experiment with longer forms of content creation. Looking at your performance data is how you will find the posts that you need to be revising.

Another captivating way to repackage your content involves using headline templates that have captivating headlines to draw attention of the audience and drive clicks. Attention-grabbing headlines are popular with people who want to know what's best and worst. As an example, a person would immediately be captivated by the headline "The Most Negative Advice About Social Media." Come up with inventive ways you could make headlines that catch the eye in your article or for a video. This will help in repackaging your content.

Repackaging content is a method to rework the system in your advantage and take some burden off of you to constantly come up with new strategies. This is simply the expansion of the existing content that is high-quality and of good quality by presenting it in alternative format through different channels.

The benefits of repacking your content are giving your content a fresh look and staying relevant with the people you want to reach. If you're not sure of how to repackage your content, just poll your readers and ask what they'd love to see!

The remix model is being improved

Researching, remixing, and repackaging is something the majority of top artists and creators such as Beyonce have to do in order to keep their creativity levels in check, so that they're not depleted. Blending from different sources as well as taking them higher will make sure that you never run out of ideas for how to create compelling social media content.

After we've reviewed the concept of remix and the remix model, it's time to add new tools which will boost your creations on social media and the execution of these ideas.

Leveraging more tools and techniques

  • Google Trends - This is an excellent place to begin researching and searching for an idea. Find what you can and enhance it using your expertise.
  • TubeBuddy - Helps you predict which content will succeed before it's before it is even made available to the general people. This lets you grow your audience by improving your content.
  • Hemingway app. This means that your posts will quickly draw your readers in the most efficient and effective manner.

This process can be applied to any niche and industry. Everybody has the capability to mix and remix content on multiple media, if you employ proper strategies that help you get there.

Just remember the importance of creating your own unique spin on the material you create. Your expertise will allow you to customize your content in a way that is unique and interesting to your audience. Every one of the world's most renowned creatives and musicians elevate remixed content in a way or another which proves that this method works for them, it'll work for you too.

How do you get started with your journey as a creator

Jon's Beyonce Research Remix teaches us that we are not all look for inspiration from various fields. A lot of us are studying the things that worked in the past.

Beyonce herself has stated that she's not getting access to a database that she's paying hundreds of millions of dollars... She's just searching for ideas and filling up her memory bank in the same way you could.

There's a line from Mark Twain that sums up the concept: "All ideas are second hand conscious and subconsciously derived from millions of source."

So, either you're in the dark about how you get most of your inspiration without thinking about it but you also have the option of being conscious and follow Beyonce's path of deliberately searching for it. Make sure you have a memory bank through actively looking for inspiration from others as well as remixing and remix what you've studied. Be sure to copy your ideas with a sense of taste!

Remixing the process of react, re-explain, and repackage is that simple - for you to never again experience the creativity block again and never run out of social media content ideas and again, all you need to do is begin elevating other ideas to match your own tastes.

Key to takeaways

Now that you have a new perspective of how you can think of an endless variety of social media concepts for your content, it's time to implement the steps of reacting, explaining the concept, and adapt it to your own online business plan.

The information we discussed in Jon's Beyonce Research Remix model is just scratching the surface of what he actually covers in the Insider Accelerator program which is an individual 90-day experience which teaches students the fundamentals in creating a successful business.

Join his Starter Package or the full package to enjoy benefits that include not needing to think about coming up with content for social media creation ideas again. You'll receive hands-on coaching and live, in-person sessions with private discussions, and revisions that involve extensive notes. Increase your earnings by acquiring all the tools you need to leverage the power of social media and scale your company to a higher level.

Enjoy creating content!