Learn to master the art of event recap video
And before you know it, all the months of preparation will be over in a flash In the average, organizations need 3-6 weeks to prepare and promote the event in a tiny virtual format. Creating event recap videos are the best way to make sure your content lives on, even after the event is over.
Event recap videos are also an effective way to increase brand awareness, promoting future events and reaching out to a larger potential customers.
In this article, we'll share the best practices, tips, as well as examples to help you create shareable event recap videos which not only aid people remember what was memorable and also inspire people to sign up for the next event.
In this article
- What is an event-related video?
- How do I you should create and distribute event recap videos?
- How do you create and distribute videos of event recaps
- Event recap video best practices
- The wrap-up
What is an event review video?
The videos of event recaps are typically about one-to three minutes in length. The purpose of these videos is to provide viewers with the full picture of what the event was like.
These edited clips are then combined with on-brand graphics, and even music, to make a memorable snapshot of the event. Here's an illustration from the event that was held together and The Vendry in Los Angeles.
Why create and distribute event footage of recaps?
Recap videos help marketers capture the essence of an event. Participants can relive the experience while those unable to attend may feel motivated to sign up next time.
Event recap videos also help your event production budget go higher, which means your event can continue to be entertaining or educate even after the curtain has gone up.
Maximize ROI and create forever-green material
After months of planning, you don't want the event to go unnoticed after the event is over. Videos of recaps can help increase the visibility of your event and make sure that it stays at the top of the minds of your guests.
These are also ways to transform event footage into evergreen content and getting higher value out of your initial expenditure. Make use of event recap videos for content for social media, websites content, newsletters, and the future campaigns for promotion.
Maximize the impact of your event and increase conversions
When you publish videos of your event, you'll reach a broader population of people who couldn't go to the event. The people who didn't get to attend or who weren't aware of the event can still experience its highlights, get an idea of its value, and perhaps get enticed to attend your next edition.
An increase in engagement can result in conversions such as more event registrations, subscriptions, or sales.
Latha Youngren, the CMO of event control software Tripleseat Latha Youngren, CMO of event management software Tripleseat the video recap of their annual conference EventCamp helps them across multiple digital marketing initiatives and in promoting their company culture.
"Beyond the recap content itself The video also serves different purposes. We use it when promoting the next EventCamp through emails, social media posts, blog posts and other paid content. It's an excellent opportunity to showcase our client care and our company's culture while applying for event awards."
Let your event be a success. celebration
Videos of recaps are visually representation of a great event. By showcasing attendee testimonials, positive feedback, and the overall energy of the event, marketing professionals will be able to convince people that there is value in their event. For those who haven't been to an event before are able to experience what they've missed from.
How do you create and distribute videos of event recaps
The trick to a captivating footage of a recap of the event is about the planning. Find out what story you wish to convey and how you will do it before beginning to create. Then, create a well-thought out distribution plan to are able to get it noticed by the people you want to reach.
Plan your recap video before the event is over
Prior to the event, create an outline of the key moments you want to incorporate into your summary video.
Latha of Tripleseat Explains that the key to a successful conference recap video is lots of planning. The day before the annual meeting of Tripleseat begins, they have a clear vision for their post-video content.
"At Tripleseat, the planning begins much before EventCamp commences. We decide on the type of images we'd like add to the film and the most inviting locations within the venue as well as the most prominent speakers and the reactions of attendees", she says.
"We hire with a local videographer. We brief the videographer on what we want to shoot as well as the overall vibe of the background music, the scope of work and the deadline."
Choose your audience of choice and the key messages you want to convey
A video of a recap event created for past attendees may look different from one designed to convince future attendees to sign up. Before your videographer begins filming decide on the goal of the video and also the audience it is intended for.
Is it the highlight reel or social proof? Or a teaser for next year, or something else? Once you've identified the exact purpose you intend to communicate in your recap video it'll be much easier to develop your storyline.
Nebojsa Savicic, the co-founder of video automation software Plainly Says that the recap video should make the audience feel as if that they attended the event.
"You need to create a strategy. Think about what you want viewers to learn in the film. What are the most memorable parts of the occasion or the main speaker or the behind-the-scenes action? After you've got an goal in mind and objectives, you're able to start sketching out the contents for your video."
If you wish to make sure that those who attended your event in the past remember it, you may choose to include key insights and highlights from Q&A sessions. But a teaser designed to encourage future sign-ups may contain more testimonials as well as footage of the overall atmosphere of the occasion.
For example, Snap uses their event recap videos to create anticipation for their newest feature releases.
It is formatted according to specifications for the channel
How you format your video is contingent on the distribution channels you utilize. Therefore, consider the vertical or landscape angles are the best choice for your chosen platforms.
Build a distribution strategy
The creation of a strategy for distribution can help to draw more attention to the video. Prior to publishing make a list of all your channels that you would like to make use of to market your video's recap. Place it on the sites where your target people are likely to be.
Today, 60% of marketers use social media for driving registrations for events. If your audience is spending time there it's worth posting your summary video.
Latha Youngren describes how Tripleseat distributes the video on multiple places in order to increase its reach.
"We release our recap video in email follow-ups to participants and publish them in several social media posts, ask employees to spread the word to their networks, or embed it in a recap blog post, and on the EventCamp website," she says. "We include a tag for the attendees and speakers featured in the video so they're aware of it and can show it to their network."
"We improved the quality of the video by making use of keywords such as'marketing conference review,' industry insight as well as 'networking's performance.' Then we transcribed the clip, built an SEO-friendly landing page on our site, and then embedded the video alongside a compelling blog post," she says.
"Our video recap went viral, generating buzz in the marketing community and attracting hundreds of viewers. It boosted our brand's visibility and established us as a thought leader and also generated leads." Maria Harutyunyan, co-founder & Head of SEO at Loopex Digital
Time it right
How you publish your summary video will depend on the purpose you're trying to achieve. If you want to engage with recent participants and remind them of important lessons and highlights, it's best to post shortly after the event to ensure it's fresh in their minds.
If you want to increase sign-ups at your next event in three months, post videos in the days leading up to the date.
Event recap video best practices
Are you ready to make an event-related video? Use these guidelines before getting started.
- Keep it brief and simple.
Your video recap of the event provides a short summary of all that happened, it is not a blow by blow account of what happened.
Take note of the viewer's focus and time. As an example, Nexus created a recap video of just two minutes and included perspectives from attending industry thought leaders.
If you've got leftover footage You can turn it into social media posts or any other promotional video and cut costs on your video production costs.
- Add social evidence
Incorporating elements of social proof will help build reputation for your brand. In the event that potential customers see favorable experiences enjoyed by recent guests, they may be more inclined to register for the next time you host an meeting.
Business community online, Change Your Biz, includes social evidence in their recap video by asking attendees and speakers to write about the highlights of their experience.
- Showcase big names
If you hosted any well-known industry thought leaders, brands or influential people, you should feature these people in your posts. It's a form of social currency which could make other readers subscribe to your next publication.
It also comes with the added benefit that if you tag these people or companies in your video, they may reshare the video with their followers which will increase the reach of your content.
The artistic festival SXSW is a well-known festival for actors and TV personalities like Robert Downey Jr, Elizabeth Olsen, and Eva Longoria in their daily report of the event.
FAQs about event recap videos 1. How long should an event recap video be?
An event recap video should be between one and three minutes. It must be similar to a highlight reel rather than a full-feature movie. 2. What are the benefits of video recaps?
Videos of event recaps have many significant advantages that include:
- Boost the reach of your event
- Enhance the value of your event
- Invite new participants to sign-up
- Create trust among your target public
The wrap-up
Videos of event recaps can make those who weren't there feel like they were part of the experience and motivate participants to register for the next time. These videos can also be a means of keeping your content alive to keep participants engaged long after the event has ended.
From highlight reels to attendees' reviews, video recaps of events can help spread the word about your event. Keep these tips and examples in mind to showcase the highlights of your event, make social proof, and boost registrations.