Live event mishaps got you down? These horror webinar stories can
Virtual events are a common knowledge among marketers. are vital. Also, they know that the challenges of virtual events. The event can go off the rails. People go off the rails. Mics go down. While everyone is happy to discuss their wins from webinars however, the stressful reality of running a webinar never gets discussed.
Until now.
To share these with the world and to share them with the world while preserving the identities of the marketing professionals who made them and the identities of those who submitted them we recounted the top four using actors as part of the Webinar Support Group.
Is this thing off?
This nightmare of awol audio wouldn't have been possible in the context of Events due to... We have made it easy to conduct live tech rehearsals and check both the hardware and software for potential issues way ahead of time.
Winging it
This pre-flight failure never would have happened when using Events due to... We've created a tool to seamlessly integrate live and pre-recorded content. You can pre-record guests' segments, and take away any worries about where they might appear during the time of the occasion.
CMO turned wild
The calamity that caused this grouchy mess could not be possible due to Events because... We have clearly identified private and public chat rooms, and it's simple to manage our chat rooms to get rid of any rogue additions before people even realize.
Eggs
The embarrassing event could never occur when using Events due to... The Events set-up makes it very clear what's being broadcast and at what time, as well as hooks on speakers when they're about to be broadcast in real-time . (Also, facial egg rolling isn't really an everyday thing. Thank goodness.)
Webinar insights from folks who have been there
1. Find ways to be creative and increase attendance
One of the biggest challenges marketers face is getting people to sign up to a virtual event. Preethi always likes seeing who else is going to be there in the audience and Sean Doyle has had success by using cut-downs from pre-recorded material as cliffhangers to drive interest and anticipation.
2. This event goes far further than a mere event
"We should not only think of only the live part of the occasion - there are many interactions before as well as after the event to be thinking about," Preethi says. Consider every event as a mini marketing campaign that you can plan starting with the initial registration email up to follow-up emails.
3. Go deep on your speaker prep
"You really need to conduct your own research prior to making a decision Don't just rely on someone's perceived profile," Sean says. "Find videos of them speaking online if you can or find a colleague who's met them or seen them present and can give you an honest opinion."
Make sure you are clear when setting out what you're going to need to do in terms of your the time and effort involved, and be cautious of anyone who seems evasive, Preethi adds. "I don't know how many times I've heard people claim that they don't require an IT run. I've been to a lot of webinars prior to. I've got this. Make sure you do the dry exercise. Do two if you can. It's a fact that I cannot stress enough."
4. There's no way to be an over-communication
One of the biggest challenges of organizing events is keeping all the people within your company informed even when they don't appear to be very interested.
"Three months before the event, no one is interested in the event," Preethi explains. "Two months before the occasion, people don't care about what's happening. Three days before the event, everyone is interested in it and you have to ensure that everyone is up-to-date. Although it may sound tedious, but every two weeks, you should send an update email about your occasion and make sure you email every executive in the company."
5. Invite an audience on the dry run
"I like to get employees in the organization to participate in the test run in the form of a fake audience," Preethi says. "That's always been a huge help to me since it allows us to get feedback on how it's coming across as well as the sound, lighting, the whole thing."
6. Explore the possibilities Push the envelope
"People still have an appetite for these sessions, even though the event isn't as popular at the start of lockdown," Sean explains. "So we as marketing professionals, what can create these events to become more snackable and more enjoyable, as well as and more easily shared?"
Katie agrees. "We must continue to experiment - there is a world of unknowns, and I'm always trying to push the boundaries of what a virtual experience can become. We've all got the same equipment, and the same tools as everyone else So, who will win is who's most imaginative in using it. It's really all about the audience experience."