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The skateboarder and organizer of the community Briana King has a passion for their sport and community above all else. Building a career out of these passions has happened very organically for Briana due to the fact that she explains to their friends "I've been doing everything for the love of it--not because I needed it to have an occupation of any kind."

Learn about how Briana leverages their website and social media channels to remain connected to the skateboarding community on and off the internet.

The creation of community by means of products

For Briana Their website highlights all aspects of their brand in one place such as skate meets, items for sale, and connects to their vibrant group of fans on social media.

"It gives me an outlet to share my ideas as well as the future events I plan to attend," Briana describes their site, "but it also motivates me to look into the possibilities of new ideas."

One of these ideas was to launch their store online, where they sell skate-related merchandise. Briana believes that these items are yet another method of connecting to their local community by offering the people in the community "something that makes them smile or makes them smile."

Briana is even working with an acquaintance who skateboards to oversee their online business. "I believe we need to be a part of the community in any possible way. Every action I take goes to my local community."