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A brand's development isn't always an easy process. Creator and online seller Alisha Leben has learned this lesson over her past eight years of creating, sharing, changing and adapting her content.

"In 2014," Alisha shared with , "I often traveled for work and wanted to document my journey and the amazing destinations I'd been to and those I had have met. This is why I launched heyalisha.com to share some of my favorite restaurants and activities."