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The footer for a web page is an area in the lower part of a page, which includes important information for visitors. They are usually uniform throughout all of the pages, providing a stable place to land on the last page to the line. Think of them as the best Supporting Actor to your site. You might not notice them as the star however, you cannot operate your site without footers. They contain almost everything that people are searching for, including contact information and the links to pages of importance.

There is a chance that you're not sure that people go all the way to the bottom of a page to engage with the footer. However, research suggests otherwise. Chartbeat as well as Nielsen Norman Group concluding that users who scroll down are more likely to spend time in the bottom and less time at the top.

It's evident that footers aren't footnotes at all, but how can you extract the maximum benefit from them? Here's what you need to be aware of.

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