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Most customers find buying an item from a specific firm isn't only a matter of making a decision. Customers conduct extensive research on the product offered by a particular brand, and how they differ in comparison with their competitors and comprehend the product thoroughly before adding it to their cart. Another reason why a customer would be willing to purchase? The value proposition of the brand.

In the next part, we'll explore what constitutes the term "value-proposition, and how it differs from a vision statement or brand slogan, and the most important factors you'll need in order to build your own unique value offering.

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