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In January, Nia Pettitt started the process of opening the Curl Bar that caters to curls in London. Nia's vision for the salon didn't just revolve around the idea of making customers feel beautiful and also providing a place where every client can feel valued and respected.

The story of a brick-and-mortar business's rise to existence

The idea of opening salons that cater to curly hair has always been a dream for Nia's. "I often traveled to America to have my hair be cut because it was difficult to locate hair salons in London or even within of the UK," she says. "I was looking to design an experience that felt relaxed, comfortable and relaxing as well as reflected visually the things I enjoy as an individual woman." Customers were overwhelmingly supportive of her concept. As soon as they opened the doors at The Curl Bar the appointments were booked quickly.

"Your life will change when you establish your enterprise. Be ready for the transformation," Nia advises aspiring entrepreneurs in the business world. It was hard to determine what type of change was to be expected for Nia along with for the Curl Bar. In the midst of a few months after the bar's opening it was closed for a short time due to COVID-19's closures in the UK. However, even an indefinite stoppage was not enough to stop Nia expanding.

"I did not have a strategy for expanding the business or even in an outbreak," she says. "I just view each moment as an opportunity to learn." Since The Curl Bar was closed, Nia shifted her focus to social media, interacting with her stylists and her customers online until The Salon was permitted to reopen completely.

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