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Most shoppers are multichannel consumers that is, they frequently purchase from several platforms. The research shows that from 42% up to 73% of customers utilize multiple channels throughout their buying experience. This behavior underscores the need for a multichannel sales strategy.

Through selling across different platforms, you can meet clients wherever they go, whether on social media, ecommerce platforms, or in store. Regardless of your business size, this approach will allow you to increase your reach and maximize your sales.

In this piece this article, we'll explain what multichannel selling is the best channel to use, what channels may be suitable for your company as well as how you can begin the multichannel selling process.