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Most consumers shop multichannel. This means that they frequently shop on more than one channel. Studies show that anywhere from to 42 up to 73 % of consumers use multiple channels during their purchase. It is an indication of the importance of a multichannel sales strategy.

Through selling across different platforms, you'll be able reach your customers wherever they go, be it through social media, internet platforms or even in shops. What ever the size of your business it can help you expand your reach and increase your revenue.

In this blog post we will discuss the notion of multichannel selling, and the channels are suitable for your business, as well as how to start your multichannel selling journey.

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