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Imagine two (fictional) soft drinks. InfernoEnergy features flames on the label. It also has 180 mg of caffeine and it is a fluorescent liquid. ZenWellness is a brand with a label that has a shape reminiscent of a sunset. The product contains reishi mushroom powder and is described as a functional wellness beverage.

InfernoEnergy is a favorite by college students. It can be found in stores that sell convenience products for the price of $4. ZenWellness has an affluent following of yogis and wellness influential people. It retails for $7 per bottle. In addition, it produces the majority of its sales through limited posts on social media.

Two beverages that stand out of how branding determines the positioning of a brand. InfernoEnergy exudes excitement and intensity, while ZenWellness embodies calm and health-consciousness. The distinct personality of each allows the brands to compete at different prices, and to appeal to particular groups of people.

In this post we'll teach you how to create a persona for your business that is genuine, engaging and uniquely yours.

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