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Newsletters require a plan with a set of goals. Your strategy includes knowing when you'll be sending your newsletter, as well as what kind of content that you'll provide and why customers are attracted to your branding. Newsletters are different than other emails by being an opportunity to interact with your customers with them with a more personal and direct way. In this case, for instance it is possible to utilize a newsletter for sharing stories about the people who are behind your company or brand.

Discover how you can establish the objectives of your newsletter, and then figure out the most effective way to launch the email newsletter.

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