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If you're focusing on expanding your business, chances are you've faced this issue: You need marketing to grow, but spending money on marketing feels uncertain. If you spend money on ads that don't work? What can you do to determine if the money you spend on marketing is producing sales?

Investing in marketing doesn't have to feel like throwing spaghetti at the wall hoping that it sticks. Performance marketing is the place to come in--a method that lets you make a payment only if your marketing performs.