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Social media can be a great opportunity to communicate the tales of your company including the goods and services that you provide, the customers' experience working in your environment or partnerships and workplaces. It can aid in creating your company's image and place it at the top of the lists. In the past, companies relied on advertising and public relations (PR) and word-of-mouth to build their image. To consumers, the reliability of the methods used for communication could pose a problem. Today, businesses exist within the world of tales that are so authentic that it is difficult to be convinced of the truth of the stories.

Forbes study which found that trust within the business is decided by "consistency along with honesty and openness." Social media platforms are ideal platforms to highlight these attributes as they permit users to tell the actual experiences of those who create and invent and sell products, reviewingor buying and suggest the items and products.

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