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In the midst of SEO is the search keyword: the words and phrases we type into search engines to seek answers, products, or services. Identifying the most relevant keywords for your website is one of the most effective steps that you can make to increase your site's visibility as well as connect with your target audience.

Learn more about the meaning of keywords, how they fit into your website and the best way to study and apply them effectively--without needing the expense of an SEO subscription.