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Most customers will require additional motivation to complete purchase. Real-time, personalized experiences as well as real-time interaction with business can help make consumers content with how they spend their dollars. They can also be a factor in the battle for customers' loyalty. This is where the concept of conversational commerce comes into play. It's an emerging trend that is changing the way businesses interact with their clients. The estimates suggest that it could lead to about $300 billionin the world's spending in 2025. What is a "purchase" and what exactly can your company benefit from the purchase?

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