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The email automations are personalised messages that are sent automatically, caused by the actions that users take on your site. They can be tailored according to your requirements by establishing particular rules for them. Instead of manually creating emails and delivering them manually every time, you can automate email marketing in order to make the process easier.

As the senior product manager of the Email Campaigns team of the company  the company, I am aware of how vital email automation is to growing the brand or company. What you need to know about using automated emails.