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Since the beginning of time it has been an integral part throughout The Big Game, showing hundreds of thousands of viewers different ways you can create a stunning website, advertise your products or services along with many other things.

In the year in which we performed the festival, we launched "A Story As Old as Websites" the short film featuring Barry Keoghan and his donkey in their quest to create websites and gain access to opportunities throughout the picturesque Irish countryside.

We spoke to two of the creative geniuses who conceptualized this idea: Nate Skinner, the Senior Director of Brand and Creative Strategy, and Wes Falik, Staff Producer--for insight into the process that brought this major advertising moment to life, and the lessons even most recent brands can draw from the team's approach.

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