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UGC, or User-generated Content (UGC) helps brands verify the authenticity of their content. by their customers. UGC doesn't originate from an agency or internal group of content creators. UGC is an authentic and natural confirmation from somebody you can trust. If executed properly, UGC marketing strategies can bring in new customers as well as establish relationships with customers already in the market. Additionally, they can increase the popularity and impact of your brand's image.

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