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Although many children begin their entrepreneurial journey by selling sweets to neighbors, Morgan Hipworth took his young interest in food up a notch. The young and naive founder of the cult Australian bakery Bistro Morgan has developed an appreciation for food by watching cooking shows at about seven .
"I watched other young people in the news working toward their goals, and then I realized, "If they can do it, I can achieve it,'" Morgan says. He put that conviction into action "Each week, I'd make three-course meals for my family and parents and serve my food in the dining room of my parents' house," he says. "I then extended my clientele to my extended family by serving freshly baked desserts for birthdays and events." At age 13, he was encouraged to take samples to an eatery in the area. He was also accountable for the cafe's supply of baked goods and sweets.
Make customers part of your brand story
"Being capable of telling a story and really bring customers along is always a key element of developing a loyal customer collection," he says. "Connection is the first priority, and is the factor that turns a once-in-a-lifetime customer into a loyal customer that will stay with you throughout the years."