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Potential customers often add products or services in their shopping carts online and then go to a different website without checking out. This is also known as an "abandoned cart" or "abandoned checkout." The research shows that people abandon 84% of carts using mobile devices, and 72% on computers.

It is possible to recover certain sales that you lost by sending cart refund emails. The email is a follow-up which is automatically sent to your clients within 24 hours of abandoning their shopping cart. In this way, you'll be able to keep in contact with your store and the things that have been abandoned remain present in the minds of shoppers.