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Individuals who are looking to purchase products or services through their online shopping cart, before leaving the website and don't checkout. It is also known under the context of an "abandoned cart" or "abandoned checkout." Studies show that users can abandon 84% carts via mobile devices, as well as seventy-two percent of the carts placed in PCs.
You can recuperate some of those lost sales through sending a Cart reminder email. It's a form of follow-up message that is automatically sent to customers within 24 hours after they have abandoned their carts. In this way, you will stay in touch, even when your shop and abandoned items are still present to customers' minds.
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