Mailchimp review: We polled 112 former customers about their favorite things (and did not love) about the email marketing platform

In this Mailchimp review we'll talk to 112 former Mailchimp customers on the benefits of Mailchimp's advantages and disadvantages, as well as why many made the switch to Email.

If you're searching for an effective email marketing tool most likely, you've come across Mailchimp. Mailchimp is among the most well-known and widely-used email service providers that are available. they've become a household brand in the market from the moment they began their business back in 2001.

Today, Mailchimp is still a reliable email marketing service It's a good choice, but it wouldn't get recommended so often if that weren't the case.

It's certainly not without its critics It's worth a look the time to look over what Mailchimp customers loved about the platform as well as the reasons they quit.

A total of 118 people said they had used Mailchimp and shared some of the things they liked and disliked about it.

The best platform isn't going to be for all users that's why we're sharing findings of these surveys to assist you in choosing the most suitable tool for your needs and your business.

Marketing your emails is crucial. Your list of email addresses is crucial. When you set up these essential parts of your company using the right system, you'll be able to avoid lots of legwork (and expensive, duct-taped-together software hacks) later on.

In this article, we'll cover:

What Mailchimp is doing well, according to previous customers

What Mailchimp doesn't do really well, as per past customers

The reason why people change from Mailchimp to Email

Learn what real customers have to say about Mailchimp.

TL;DR

• People pick Mailchimp because they love their free plans, emails templates and analytics.
• Their former customers have told that they had decided to search for a different email marketing platform due to the fact that their free one came with too many restrictions and the paid plans were expensive. Others also said it was confusing and unintuitive to use.
• 14% of previous Mailchimp users said they didn't enjoy the service at all.
• Many people who previously used Mailchimp now use because is cheaper, simpler to use, and all-in-one.

Learn why people are shifting from Mailchimp to Email. You can try it and get unlimited email sends using a platform that's easy to set up and is already linked to everything else. The first 100 subscribers. And it's possible to set up automated and set up scheduled emails starting from the first day. Subscribe to .

What is it that Mailchimp does well as per customers' feedback?

Mailchimp is a popular email marketing software option for an excellent reason. A lot of customers are pleased with the tool and have been using it for many years as well as the free version of Mailchimp makes it a good base for many designers.

Then, let's take a quick look at Mailchimp's features:

Price:Mailchimp's pricing is based on features and subscribers. Select how many contacts you'll need, then select the plan with the features you need. Prices go up as you add contacts or upgrade to more expensive plans.

Audience In your own account, you are able to have different audiences, segmentation contacts, segmentation profiles and tags that allow you to manage your subscriber list.

design:Mailchimp comes with email templates and an online design studio for emails. You can remove the Mailchimp branding from paid plans.

Marketing:Sending mail is one of Mailchimp's bread and butter. However, they also have the ability to schedule emails and websites, pop-up forms, and the ability to post on social media.

Automation: Build single-step or multi-step automations. Additionally, you can create advanced automations with numerous starting and branching points, and deep customer journeys.

Reports and insights:Mailchimp has A/B testing, multivariate testing, and the ability to create subject lines. Higher-tier plans also include features like send-time optimization and delivery by time zone.

Website:Mailchimp also includes a website with unlimited pages and the option of a no-cost Mailchimp domain. You can connect a custom domain with the $10/month web plan. You can purchase it on its own from Mailchimp's email plans.

eCommerce: Mailchimp doesn't let sellers sell directly on their products however you can connect with +300 tools to get this functionality.

Support: Free users get support via email for 30 days. Paid plans have email and live chat support. The Premium plan with the highest tier comes with telephone help.

The features that stood out the most in the more than 100 former Mailchimp customers we spoke to

Mailchimp has a free plan

From the people surveyed, 10% said their top reason for using Mailchimp was the free plan.

The Mailchimp free plan lets you have up to 500 subscribers and send 1,000 emails each month. There is a maximum send limit of 500 emails per day. The free plan also includes a landing page and website as well as support via email for the initial 30 days.

Though Mailchimp was criticized for recent adjustments to its free plan (the number of free subscribers reduced from 1,000 to 500) It's a good option if you're creating your company with a tighter budget.

Templates for email and customisations

One thing that former customers love one of the things they like about Mailchimp is their custom email templates. Based on the results of a survey, 14% of previous customers liked the ability to customize your colors, fonts size, text fonts, as well as other options for formatting your emails. You can also find a wide selection of templates to choose from in case you're looking for a good place to start.

One respondent said that they loved "the easy and elegant designs templates" while another stated that they had "lots of flexible template options integrated right into the email maker."

Because Mailchimp is a no-code email creator, you do not need to know HTML or CSS for making your email appear attractive.

Customer and analytics data

Also on the list of positives was Mailchimp's analytics tools, as well as customer tracking features. Each plan has the basic reports, tags, segmentation, and a subject line helper. Higher-tier plans come with A/B testing as well as other content optimization tools.

Sewing instructor and former Mailchimp users Monika Potaszynska says, "[Mailchimp's] analytics were highly detailed. It was possible to categorize my target audience quicker using pre-set settings like 'opened or didn't open the last five campaigns.'"

The bottom line is: Mailchimp gets good marks in the following areas:

There's a free plan

It is possible to use email templates that are customizable. templates.

There are analytics and customer tracking

In the end the question of what people like about Mailchimp 14percent of those who responded said they didn't like any aspect of the service. Let's look at what they were not a fan.

What does Mailchimp not do very well according to the opinions of customers who have used it?

No platform is perfect for everybody, not even a platform as well-known as Mailchimp. The majority of previous users we heard from were not thrilled with the price, complexity and the limited plans for free.

Mailchimp pricing gets expensive quickly

The biggest drawback of Mailchimp according to former customers? The price.

Just over 30% of respondents stated that their least-favorite element was the high price tag and that they were not happy with the way that Mailchimp's costs were increasing over the last few years.

Mailchimp provides four plans that offer more advanced capabilities, and all go up in price as you add on more customers. Only one of them is a free plan, which tops at just 500 subscribers with limited options. We'll cover that more in-depth when we get to it.

There are hundreds of price combinations to choose from that can be difficult to determine what you need. Additionally, the feature that you're looking for could be locked in a higher-tier plan and you'll have to make a change to everything in order to access it.

Here's how Mailchimp's pricing plans apply to the initial levels of subscribers.

When your lists grow, your monthly price will likely increase significantly particularly if you are looking for more advanced features.

One thing that users didn't like regarding the pricing of Mailchimp was charges for overage. Mailchimp provides email sending limitations, meaning that there's the number of messages you can send to your customers each month. This is true of every plan, including the top-tier ones.

In other words, you are able to only send 1,000 emails per month with the Free plan. If you choose the premium plan, you are able to send 15 times the number of subscribers on your list (so you can send 15,000 emails in total, when your list is comprised of 1,000 subscribers).

Instead of doing it when inspiration strikes, you'll need to calculate if you have enough emails left to last the duration of.

Certain users discovered Mailchimp to be complicated

The prior Mailchimp customers we spoke to have a split opinion on how they felt about Mailchimp straightforward or challenging to use.

While 21% of respondents said that Mailchimp was simple to use, 33% said that it was difficult to figure out. There was a lot of disagreement regarding this subject Some claimed it was a breeze and others said they could hardly create an email without headaches.

A user complained that the interface was "all over the place" one user noted that the process of creating email using Mailchimp affected their computers enough that it was hard to get anything done.

Limited free option

Mailchimp's free plan gives you the possibility of up to 500 subscribers however you're limited to sending just 1,000 emails per month.

Additionally, you won't be able to access to essential features like email scheduling or automation tools with the plan that is free, so you'll have be able to track all your messages in a manual manner.

On top of that it is worth noting that you can also use the free service, however Mailchimp customers only receive support from their customer service representatives for the initial 30 days after joining, meaning it's your responsibility to resolve any issues arise later.

The end of the day, using every tool at no cost is a great thing, and you can't knock the free plan too hard. However, with a lot of companies providing a free plan and comparable feature set there's a chance you'll choose a different platform that suits your needs.

Which brings us to our next part:

Why are people switching to Mailchimp to Email?

The main reasons people are leaving Mailchimp in favor of Email is the price and ease of use and the feature-rich, free plan. Users also like having the ability to manage their entire business in one place.

is less expensive than Mailchimp

The pricing for's plans is simpler because all features for email are included in all plans. It is only necessary to upgrade when the list of features grows at which point, 's prices are some of the lowest among the competition.

This is how the prices for both and Mailchimp are compared:

In many cases, even the cheapest plan from Mailchimp is priced higher than . As your list grows, Mailchimp could be over twice as expensive to the same number of customers.

In contrast to Mailchimp, every Email plans include full features and unlimited email sends.

Mailchimp can be cheaper when you've got 100 to 500 subscribers, but after the point at which you can get a subscription, Email could easily save you thousands or hundreds of dollars each year.

is simple and easy to use interface for email

It's true that price doesn't mean everything.

If you'd like to begin from scratch, you can add sections or make changes to the style in the email builder with only a couple of mouse clicks.

As the creator Susanne Rudd put it,

"Mailchimp is quite complicated as the help guides are full of links to other parts (if you're looking to learn something, you have to be aware of the y before). I find I start with a single issue, but end up with lots more! It's a bit difficult to work with. I like how simple and easy it is."

And Liz Reitzig from Nourishing Liberty added,

"It (Mailchimp) proved to be SUPER hard to use as well as too complex, which made it difficult for me to master. I've been using email now for several months, and am I'm not keeping (thankfully) practices from previous platforms."

In case you'd like experience the ease with which Email is, then experience it yourself at no cost. Create your free account and click the "Email" button to begin making emails and creating campaigns.

Its free plan is loaded with modern email features (and more!)

Mailchimp could offer customers more customers on their free plan, but has more features.

Mailchimp gate automations, advanced segmentation, as well as email scheduling for plans with higher tiers.

In the case of this service, you have to pay for more features when your list expands and a user with 20 subscribers has similar features to those who has 20,000. List size doesn't have any bearing on your marketing plan, which is why gives you all the tools of a premium platform starting from the first day.

Additionally, you could begin selling by providing a digital download, coaching product, or the community. You can create a lead magnet to drive people to join your email list.

It is a complete platform to manage your online business

The primary reason that people change from Mailchimp to is that Mailchimp focuses mainly on email. It is also an all-in-one platform for running the entire business online.

There's no reason to wonder why 61% of respondents spoke of having everything at one spot as the main motive for changing.

As compassionate time management coach Anne Boccato says,

"I was forced to use a paid service to create perpetual campaigns. I came out with the revamped email tool right as I started searching for an affordable email service that did what I required. It's extra convenient to have it connect to my courses as well as students and other the products."

Coach for mom entrepreneurs Ami Youngs claimed that they made the switch because,

"I was looking for everything to be all in one location, and the email interface was simpler to use even with the limitations that Mailchimp was capable of."

And sewing Instructor Monika Potaszynska said that she was aware of this.

"It made sending emails to my customers much easier. I'm planning to sign up for with a subscription, therefore having everything in one place was very important for me."

and the holistic aromatherapist Erin Oberlander said,

"I was looking for a centralized store for all my needs in my business."

With just a couple of clicks, it is possible to send messages to specific subsets of your target audience, such as individuals who have opted in for your lead magnet but have not bought your paid course, or those who haven't accessed your email in the past, or users of a specific product.

Additionally, having an all-in-one solution means that your email is integrated with your website builder and landing pages. All of which you can customize any way you want.

The email builder from's is user-friendly for both experienced and novice creators alike. There is no need to be a master of an intricate third-party platform in order for getting your company (and the products you sell, and your email) up and running.

In simple terms, if you're looking to manage your company from one location with your email automatically connected to your site, product and clients, then it might work to you as well.

Mailchimp Review: Is Mailchimp right for you?

Mailchimp is a great email marketing tool and has many functions. Mailchimp is unique because it has a free plan with a 500-subscriber limit and customers generally appreciate the easy-to-use templates and statistics.

Mailchimp also has automations, campaigns, and advanced optimization capabilities that are available with more expensive plans.

Email, on its own, is a shining because it is already connected to your customers, courses and community websites, affiliate marketing, coaching and other products, so it is easy of running everything in all one location.

's pricing is lower than Mailchimp's in most cases, and the free plan provides you with more powerful features. There's no need to spend hours connecting dozens of gadgets and intricate tech, so we made simple and easy, with everything you'll need right to get started right out of the box.

If you're confused about which platform is right for you, we'd be delighted for you to give the platform a go. The cost is free and the cost-free Email package comes with the entire email marketing feature set as well as room for 100 users, so go for it now .

It might just be the perfect Mailchimp alternative for you too.

Questions about Marketing Emails

What is Mailchimp?

Mailchimp is an incredibly popular email marketing tool for businesses as well as individuals, entrepreneurs, and creatives. It is possible to use Mailchimp to keep in contact with subscribers and followers via email, and some plans come with the latest digital marketing tools, sophisticated segmentation, and helpful automations.

What are the alternatives to Mailchimp? Mailchimp alternatives?

FAQS

Email marketing FAQS

What is Mailchimp?

Mailchimp is a well-known email marketing software for companies and individuals as well as startups and even creators. Mailchimp can be used by Mailchimp to keep in contact with subscribers and followers via email, and some plans include digital marketing tools, advanced segmentation and useful automations.

What are the best Mailchimp alternatives?

It's no surprise that our top Mailchimp alternative is Email! There are also other email marketing tools similar to Mailchimp in these tutorials.

What are the disadvantages of Mailchimp?

The downsides to Mailchimp is the price as well as the complexity of its the free plans. Mailchimp's pricing and plans has changed in recent times, and people seemed split on whether they find Mailchimp simple or difficult to work with. Additionally, there are email send limits on every plan, so you may have to pay overage charges if you send more than you can handle.

Is it good to use Mailchimp?

Mailchimp is a good option if you're in search of a basic email service tool offering a free service for up to 500 subscribers. They have a lot of users who like this service. If you don't like it You can look into alternatives such as Email for lower prices.

Is Mailchimp really cost-free?

Yep! Mailchimp has a free plan that you can use if your list of contacts is less than 500 users. It comes with 1,000 emails per month sends, tags, and basic segmentation. Keep in mind that if you go over the limit of monthly emails it could result in excess charges and also need to pay extra for features like automations and email scheduling.

What is the top way to market your business via email?

We're a little biased here however we believe Email is the most effective service for marketing via email. When you sign up for Email, you get stunning email builders, templates, and unlimited email sends for any plan. You can also make email marketing campaigns and see how much you earn with every email. Your email will automatically be linked to your site, landing pages, products, courses customers, as well as everything else.

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