Crealanta Magazine

Making More Money through Super-Targeted Marketing

Jul 14, 2022

Table of Contents

    This Groundhogg integration makes marketing targeted quick and simple.  

makes setting up your membership site simple and quick allows entrepreneurs such as you to get your ideas to market in hyperspeed.

The thing that might not go quite as quickly is convincing people to sign up once you're ready as well as securing their commitment to stay to the end of the tunnel once they've signed up.

It is good to know that there are fundamental marketing techniques for websites that have been tested to boost revenue and retention. This way, you can concentrate on creating excellent content rather than worrying about customer acquisition and the churn.

The greatest part is that you are able to implement of these strategies with Groundhogg the CRM and marketing automation plugin to WordPress. If you're already using an application, you could still implement many of these strategies using tools like WPFusion.

Read on to find out more...

  • How to convert more trial free
  • How do you get your client to auto-board
  • What can you do to stop churning automatically?
  • What can you do to retrieve members who have been lost after cancelation
  • How to increase membership engagement
  • What can you do to reach members through particular marketing

Then, at the end of the article, I'll inform you how you can download the funnel and email templates for all the strategies shared in this article.

You'll require what you need to do in order to apply these strategies

Before we begin to discuss it the "how to", you'll need to get and setup several things...

OR use...

  • WPFusion

Convert more trial trials for free with less effort

This gives you the option to give trial periods of your membership programs. It is a breeze to offer members a glimpse of what you have to offer before they commit.

The process of attracting leads to sign-up to the trial offer is pretty easy. Making them go past the first billing period can be the tough part.

There are several reasons why people don't convert:

  • The content was not intended for them.
  • It's too expensive for them.
  • They're no longer faced with the issue they wanted to solve
  • ...and so on

Most of the time the reason that people abandon trials is that they forget they signed up in the first place. In other words, they didn't take advantage of the trial time to gain knowledge about the contents, receive an email reminder of their billing or cancel due to the fact that they didn't take advantage ofthe trial period.

This problem is totally avoidable It is also a process to prevent it is simple.

The following are the things you must do:

  • You can track who is and who currently being - and trial
  • Send emails or text messages to people who are undergoing trials.
  • Instruct trial participants to log in and access content in the trial

Groundhogg makes doing all this nearly too simple!

In the event of editing a membership program when editing a membership plan, you'll notice the Groundhogg integrated card. If the trial option is activated there will be a "Trial Tags" option.

The tags are added to people who sign up for trial, and will be removed once the trial has ended, or when they abandon the trial.

What you need to do is create a funnel that activates when a trial is launched. The funnel will be able to send emails to the customer to explain how the membership functions and encouraging them to participate in the trial and to consume your information.

To give an example...

Imagine you've got the trial for 14 days. It is possible to send out a reminder every day to send eight emails. Following are some popular topics that can be covered during your trial.

  1. Welcom to the club!
  2. What can you do to make maximum value from the trial.
  3. Do not miss out on the amazing video when you try it!
  4. The trial is almost over.
  5. Did you notice this awesome feature?
  6. Join to find out what you can do to accomplish a cool thing...
  7. You're doing great, keep it up!
  8. Looking forward to doing great things together (trial has ended)

By staying in constant communication with the trial customer, you can:

  • Be sure that they do not forget about the trial.
  • Be sure that they're not misled by the time they are billed
  • Improve the odds that they will keep their Membership

This is what the funnel could look as in Groundhogg.

It is possible to close the process when the trial tag has been removed in addition to adding a filter showing that the participant remains active in the duration of their membership. It will provide you with an increase in the conversion rate for success-driven trials. You can actually see in Groundhogg's statistics.

Groundhogg reports tell you the number of trials that are available for each membership that you're offering. This way, you can adjust your marketing strategies to boost your conversion rates.

Autopilot customer's onboarding

If your company doesn't offer customers onboarding, you could be shooting yourself in the foot. Customer onboarding is essential to guarantee low turnover and continuous membership.

The customer relationship is really no different from any human relationship. Customers must feel secure, valued, and cared for - and that starts at the point of onboarding.

Once a new member has signed up, they'll receive the Active Member tag, which you can set in the Groundhogg settings.

As with the trial funnel you can create a new funnel that will send welcoming emails to new members, which starts with the tag of active member is added.

A few important areas to be covered in the process of onboarding could be...

  • Here's where you should start to
  • Navigating your dashboard
  • Contacting support
  • Making sure you have updated your billing information
  • What should you do if aren't able to log in
  • etc...

These topics help reassure customers that they have took the right decision and help them navigate your membership more easily.

Avoid the churn proactively

The percentage of members who sign-up, but after which they decide to unsubscribe. It's the aim of preventing cancellations from happening.

So, why are people able to make a decision? Like I mentioned earlier the main reason can be...

  "I didn't use the "I didn't use it."

Many of us join up with good intentions (like the gym like the gym, for instance). But , sometimes life gets in the way and, we find ourselves after only three sessions, we're sitting on our couch, trying to cancel over the phone.

Therefore, the most effective way to prevent churn as a result of non-use is to increase customer involvement. People who use the product and see outcomesgenerally keep paying for the product.

The most popular strategies to encourage participation include...

  • Tracking and changing engagement
  • Provide quick wins (feeling of fast progress)

One way to measure engagement is to monitor the behavior of users who log in or visit pages. If a user doesn't log in or check their account within a couple of days, they're in danger of cancelling.

To address this problem, you can create a funnel that will send an reminding SMS or email in order to remind members to engage again.

In Groundhogg it is known as the login remind funnel. It begins when a member logs in on the very first occasion.

After seven days, if the user doesn't login again, Groundhogg sends an email prompting them to visit their dashboard. The world is unpredictable. A gentle reminder once the course of time can help keep members from completely removing their memberships.

Reduce the chance of the churn in a reactive way

So, we've discussed ways to reduce churn promoting engagement. However, sometimes it's not enough, and the customer is likely to leave no matter what.

There could be a number of motives for this...

  • It wasn't used (even though you promoted positive engagement)
  • You solved their problem and they no longer need access to the internet.
  • They're having financial problems and cannot afford the expense.
  • They found an offer that is competitive elsewhere and have decided to change
  • etc...

Based on the circumstance depending on the circumstances, you may find that it's impossible to get a member to remain, so it's time to simply say goodbye.

But sometimes the stars align or sending the perfect message can change the mind of someone.

In Groundhogg the moment a user loses access - whether because they have cancelled their account or because their membership expired - the member's access tag is removed from their profile.

It is possible to use this trigger to start a funnel that will send offers for a period of time to give the customer an incentive to re-sign up.

Generallyspeaking, three emails are the ideal amount of emails. Any more than that and you risk alienating the customer.

You'd like to setup our funnel , with a day in between every email. Your emails must be something like...

  1. We're sorry to see you go Can you explain to us your reasons?
  2. Can we change your mind? We'd like to know what could help you remain...
  3. Does a 30% discount sweeten the deal? If you sign up again, you can take 30% off for the following year!

Studies show that the last option can convert between 5% and 10% of cancelled members back to pay.

While 30% off may seem like a lot, consider whether you'd rather have 30 percent of something, or the entire thing? Spend the money.

Find members to target, and also new business

Being able to identify specific people on your list is essential to finding the right people to get new business. It's often difficult to find the data you need, and it's almost impossible to take action in response to it when you find the data.

Using the groundhogg CRM search filters, you can filter your list by...

  • Active membership
  • Subscription and transaction status
  • Total spent
  • The number of transactions
  • And more...

Groundhogg offers a variety of different filtering options to help find the individuals with the highest likelihood of spending cash.

You can, for instance, sort your results by...

  • Page was visited
  • Last login date
  • Score of the lead
  • Activity on email
  • Funnel activity
  • Much, much more...

For Example...

Imagine you wish to create a special offer for anyone who has spends more than $100. It is possible to filter your email list by "total of the amount spent is more than 100" and then email those individuals an email.

We can't stress enough the power of this software for marketing and reporting - as well as to gain a deeper comprehension of your customer.

The next steps are to upgrade your membership site

It may seem like a lot, but this is the most you can and should do in order to make a healthy membership site.

Having these systems in place can ensure the highest retention as well as income. They're crucial if you intend to build your company to market.

If you're eager to put into practice our suggestions in the past, here's the best way to get started:

  1. Register for The Groundhogg Pro plan. It includes all the tools needed to ensure it happened. When you enter the code 15 for the first time, you'll get 15% offthe initial year.
  2. Install and activate the Groundhogg integration for your website.
  3. You can download the funnel template pack (all the funnels and emails mentioned in this article), and add them to your site.