Marketing professionals' guide to

A video game that is interactive is probably the best tool in a video marketer's arsenal for engaging the viewers.

In the end, it allows viewers to interact with the video content-- improving their recall of the experience and multiplying the value of your content.

Are you unsure of how to utilize the power of video games to educate your employees and sell better? We've got your back with this guide. We'll explain what a video quiz is it, how to use it, and the best way to make one using .

What will you learn

1.    What is a video test?
2.    4 ways you can use interactive video quizzes
3.    How do you create an interactive video game using
4.    Pop (video) quiz

What is a video quiz?

Viewers can easily choose between answers to your questions -or skip the those questions that they do not want to be asked. Based on the type of interactive quiz you create, the video can:

• Continue to the page when a user has answered the question you asked or
• Branch out to a different section based on the option the viewer selects

Whatever you decide to do, making a video quiz (psst! You can easily create an interactive video quizand we'll walk you through the process in the next few paragraphs) provides a myriad of advantages, including:

• Better viewer engagement. Instead of only interacting in your videos by pressing on pause or exit, videos quizzes give viewers more ways to interact with your videos by sharing answers to your carefully placed questions.
• Collecting feedback from viewers. On top of making use of video quizzes to educate your audience, use the quizzes to gather feedback from them. You can simply add a "yes or no' or 'multiple-choice format' poll towards the end of the video, to inquire from participants how valuable the material was.
• Improved the segmentation of your audience. Based on the choices that people make on your quizzes in video separate them into distinct groups sharing traits. Use the data you gather to improve your ability to reach your target audience through targeted marketing.

4 ways you can use interactive videos to take quizzes

1. Provide relevant, focused content

Utilize video-based quizzes to assist readers understand what information is beneficial to their needs and what products are best for them.

2. Get customer feedback

Inquiring about viewers' opinions on your latest product range to asking how pleased they are with your service or educational content, video quizzes are great for gathering opinions.

The most exciting part? You can collect feedback about products as well. Create and distribute bite-sized videos of the idea (based on the needs of customers -- say suggestions for new features for your SaaS tool or a new pricing structure) and then ask your customers to tell you to comment on how they feel about it.

3. Test your audience's knowledge

It is a great application of video quizzes for marketers and creators of courses who are sharing educational content. It is also possible for companies to use video quizzes to test their employees' skills as they distribute annually scheduled course materials (think DEI, IT, or cyber security courses which most businesses are required to train employees on).

This quiz-style video by the Radisson Hotel Group shows how they use quizzes to train staff members in providing excellent customer service.

4. Make education simpler

The sharing of complex data isn't straightforward. Yet, breaking it down to make it a more immersive experience with videos is a fantastic method to make it easy to master.

Furthermore is that by adding a rewards mechanism to the test to draw in and keep the attention of your participants more effectively. For example, this EMS interactive video for training awards the participant points for their responses:

How can you make an interactive video quiz with

For starting, you'll need:

• An account that has the Interactive extension enabled
• A video that is already in use or a newly uploaded video that is ready for interactive use
• A list of questions, as well as possible answers, that you wish to quiz your viewers on

 How do you create a video quiz in 7 steps

1. You can add a hotspot or an overlay to your video. There are many ways to make Quiz questions within your video, by having a series of hotspots appear at certain times in the video, or having an overlay appear at a certain time in the video. This is an example of this:

1. For adding, removing, and manage your questions you need to open the " Question manager"by making any hotspot available and overlay elements. Once you've added a question to the Question Manager it is possible to create additional hotspots and overlay elements to answer your questions.

1. The Question manager is where it is possible to add, edit questions, or remove them to connect back to your hotspot, or overlay element. You'll find a drop-down that allows you to choose your question and create the answer.

1. Fill in details for the answer, including the score, and if the answer is correct. Once you have filled in all the necessary details, click the Add button to save the data to the hotspot.

1. Repeat these steps for other hotspots, overlays or elements that are connected to the same question. You must make sure to mark each one of them as the correct answer in order to monitor your quiz's performance.
2. When you have finished your video, you can use the resultselement of the Overlay Editor to show the results to your viewers in real-time.

1. Save and preview your quiz on video!

Pop (video) quiz

Just kidding!

In the end, videos can help engage and educate your target audience more effectively whether it's internal employees or target customers. Make use of the data from quizzes to gain a better understanding of what people want, distill complex info into an exciting, engaging style, and delight prospective buyers with unexpected methods.